IBA Member Small Business Spotlight

SMALL BUSINESS Spotlight Member

Born out of IBA member, Jami Rieker’s love of fashion and the cattle industry, Little Moo Boutique offers something for everyone.

Q: Could you start by telling me some background on yourself and your family?

A: My husband Ryan and I have been married 11 years and are the parents of five children: Tripp, Coy, Scout, Breck and Maely. I grew up “in town” and was never raised on a farm. My husband has grown up showing and raising black Angus cattle his entire life. When I met my husband I fell in love with the cattle and farm life. His grandfather started McMahon Angus back in the early 1970’s which we now own and operate.

Q: Why did you start Little Moo Boutique?

A: We had five children pretty close in age, so a traditional full-time job was not financially feasible for our family. Daycare fees are expensive for one child, let alone five. I had always dreamed of owning a store front. At the time, I was trying to figure out a way to help support our large family while staying home with my children. I also needed a job that worked with our schedule between farming, sports, etc. Opening my own boutique was the perfect solution. I worked in retail as a teenager and have always loved fashion. Once I met my husband and started going to cattle shows with him, the livestock fashion world became my favorite. I knew our kids would show cattle someday. I thought offering clothing for women and young girls to show in was a great way to make money at livestock shows.

Q: How does Little Moo Boutique benefit the beef industry?

A: Little Moo is a great business for the beef world. My mobile trailer is perfect for not only cattle shows, but other industry events too. I can offer trendy clothing that women

and young girls can show in when they forget show clothes, which happens more than most would think. I have also taken my mobile boutique trailer to cattle sales. It offers something fun for women to do while men watch the sale and purchase new genetics for their farms.

Q: What is your vision for Little Moo Boutique?

A: I would love for Little Moo to be one of the “go to” shops for show attire. I also dream of the day that I can travel to national shows and get my name out. I would love to be able to financially support my family enough that my husband could focus 100% on only our farm without having a full-time job. My number one goal is to be able to say I have shipped to all 50 states. I am currently at 16 but would really love to get to all 50.

Q: What sets Little Moo Boutique apart from other boutiques?

A: Little Moo is just an experience in itself. I have two mobile trailers including a cargo trailer that is set up as a store with farmhouse décor and the newest addition to the fleet is a 1973 Airstream outfitted in western décor, cowhide and serape. I offer children’s clothing and women’s clothing from size small up to 3XL. I carry a variety of styles ranging from simple basics to boutique style clothing with western flair. Little Moo truly has something for everyone.

Q: Is there anything we missed that you would like readers to know?

A: Little Moo was started to support my family while staying home. I take pride in my business. I am a one woman show. I do the ordering, packing, marketing, shipping, and everything in between. Sometimes life happens and I may get a little behind, but I always ask for patience as being a mother to my children comes first. I would also like to note, 99% of the time all orders are shipped out within 48 hours of placing an order.

For questions or new cattle show locations for Little Moo Boutique, please contact:

Jami Rieker (563) 343-4816

Shoplittlemoo@gmail.com www.shoplittlemoo.com