Tavi 2.
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reklama 1440-1900 wlebSi
varjiSisaTvis, jansaRi cxovrebis wesis dasamkvidreblad (ix.2.18). am sareklamo kampaniam amerikaSi Seqmna `velomania~. Tuki 1890 wels gaiyida 100 000 velosipedi, 1896 wlisaTvis es ricxvi 4 milionamde avida. saukunis bolos gaizarda Jurnalebis tiraJebic. sairus kertisma daaarsa 4-gverdiani Jurnali `fermeris tribuna~. JurnalSi misi coli qalTa svets uZRveboda, romelic ise popularuli gaxda, rom kertisma mis bazaze gaxsna qalebis Jurnali “Ladies Home Journal” (ix.2.19). sxva Jurnalebisgan gansxvavebiT, es Jurnali 25 centi Rirda, romlebic maSin 2 dolarad iyideboda, amitomac miizida qalTa farTo auditoria. sul male kertisma SeiZina warumatebeli gazeTi “Sunday Evening Post”-i, ganaaxla misi redaqcia da gazeTis tiraJma male milions gadaaWarba. aseTive warmatebiT uSvebda ilustrirebul Jurnalebs jeims uolter tompsonic, reklamis erT-erTi udidesi klasikosi. am JurnalebSi gaformebis da ilustraciebis viqtorianuli stili nel-nela idevneboda safrangeTidan Semosuli axali mxatvruli mimdinareobiT, romelsac ewoda “Art Nuvo”. impresionistebis vinsent van gogis, pol gogenis, anri matisis, tuluz lotrekis, pol sezanis, iaponuri graviuris gavleniT Seqmnilma axalma azrovnebam gavlena iqonia ara marto mxatvrobaze, aramed arqiteqturaze, avejze, modaze. pirveli SesamCnevi gavlena art-nuvom moaxdina plakatis xelovnebaze. Teatraluri da, gansakuTrebiT, sacirko afiSebi Tavisi feradovnebiT yovelTvis iqcevda gamvlelis interess. am movlenas yuradReba miaqcia frangma liTografma Jiul Serem, romelic axlad gamogonili feradi liTografiis meTodiT beWdavda sareklamo furclebs da etiketebs parfiumeriisaTvis. misma gansxvavebul ferebSi Seqmnilma pirvelma feradma plakatma, cnobili msaxiobis sara bernaris gamosaxulebiT, didi mowoneba daimsaxura. mis win aTasobiT gamvleli Cerdeboda afiSis aRsaqmelad. Tavisi karieris manZilze Serem Seqmna 1000 meti sareklamo plakati, romlebSiac Zveli gamosaxulebebis magivrad, art-nuvos stilSi Semohqonda axali, efeqturi ferebi da ubralo formebi, romelic izidavda mayurebels da cvlida mis gemovnebas (ix.2.20). art-nuvo farTod gavrcelda reklamaSi da me-20 saukunis dasawyisSi mniSvnelovnad Secvala reklamis dizaini. saukunis bolos momravlda da Camoyalibebuli saxe miiRo sareklamo saagentoebma. maTi umetesoba ganTavsebuli iyo niu-iorkSi, Medison Aveniu-ze, romelic dResac iTvleba reklamis meqad. mogvyavs im dros arsebuli saagentoebis CamonaTvali, maTi daarsebis TariRebiT: 1869 - Aier & Son 1871 – Jaims Walter Tompson 1871 – Lord & Tomas 1891- John Batten 1893 – Bates