Course Overview This course will take you step-by-step through the proven best approach to Public Relations (PR) planning and management. By following these guidelines, PR professionals will achieve results that can be measured and reported back to top management and directly contribute to the organisation’s success through its enhanced reputation and improved relationships. In the process, this will enhance the role and responsibilities of all PR professionals who are looking for a bigger challenge and even better performance. You will be shown how the fundamentals of PR are vital, and how skilful diplomatic handling will help you understand reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; you will learn to develop the skills to present practical and achievable plans that win management confidence. Under the guidance of one of the world’s most experienced practitioners and recognised top trainer, you will learn how to distinguish between valid management wishes and unrealistic or impractical hopes and dreams – plus how to handle these with persuasive skills and deliver performance that produces measurable results.
Who Should Attend? Though this course covers some fundamental factors and the basic planning processes, it also covers creative concepts that few PR professionals at even the highest levels follow. Therefore, it will be suitable for those at senior levels looking for fresh approaches or wanting to add extra polish to their capabilities. This course would also be right for younger or less experienced executives with the ambition to get ahead quickly in the business. This might be particularly true of assistant or junior professionals where their boss would like to see them take on greater responsibilities. As this course is so focused on logical and proven management approaches, it would be ideal for an executive of any age moving in from another discipline to take up or manage Public Relations after attending this course.
W: www.iirme.com/publicrelations