Executive Certificate in Festival and Event Management

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Book and pay NOW and bring your colleague for FREE on this course Only applicable for February 2014 course.

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Executive Certificate In Festival And Event Management 16 – 18 February 2014* Grand Hyatt Hotel, Doha, Qatar

19 – 21 May 2014 Part Of The Middle East Event Show 2014

JW Marriott Marquis Hotel, Dubai, UAE

21 – 23 September 2014 Park Rotana Hotel, Abu Dhabi, UAE

5 Key Business Benefits 1. Understand the theory and practice of event planning, promotion and implementation 2. Determine and examine the importance of effective project aims, objectives and budgeting 3. Measure the importance of effective safety, security and risk management strategies 4. Identify marketing, public relations and sponsorship strategies that will help to optimise the event 5. Develop knowledge and skills in human resources planning and management in event organisation

www.iirme.com/festivalmgmt Organised by:

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Meet Your Expert Course Directors Dr. Jane Ali-Knight is a founding member and Director of the Edinburgh Institute: Festivals, Events and Tourism (EIFET) at Edinburgh Napier University, Scotland and is Course Director of the ‘Executive Certificate in Event Management’. She is currently leading and developing EIFET operations in Scotland as well as lecturing at Universities internationally and facilitating training and development in the field. EIFET’s core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association) and SEFA (Scottish Events and Festivals Association).

A recognised academic she has presented at major international and national conferences and has published widely in the areas of wine tourism, tourism, festival and event marketing and management.

She has also edited seminal text books in the area of Festival and Event Management: International Perspectives of Festivals and Events: Paradigms of Analysis (2008); Case Studies in Festival and Event Marketing and Cultural Tourism (2006) and Festival and Event Management: An International Arts and Culture Perspective (2003). Jane has extensive experience in designing and delivering undergraduate, postgraduate and professional courses in tourism and festival and event management both in the UK and overseas.

Her recent event related experience extends to Special Events Management and Publicity Co-ordination for the Abu Dhabi Film Festival (ADFF), 2007 – 2012, Event Corporate Hospitality Management and logistics through working for Emirates Flight Catering on the 2007 Dubai Air Show and extensive Professional Conference Organisation.

Paul Gudgin, Festival Director of the City of London Festival/Consultant After leaving university, Paul took up his first post in the arts as Concerts’ Manager for the Aldeburgh Foundation. He was then appointed Manager of the Bury St Edmunds Festival in 1989. Over five years, Paul extended the event from a small cluster of productions over two weeks into a 16-day showcase described by The Times newspaper as ‘one of the best small festivals in Britain’. Paul became General Manager of the Queen’s Hall, Edinburgh in 1995, home to the Scottish Chamber Orchestra hosting over 300 events a year.

He maintained his strong association with festivals as the Queen’s Hall hosted events by the Edinburgh International Festival and the Festival Fringe. Paul was appointed Director of the Edinburgh Festival Fringe in April 1999. His eight years at the Fringe saw an unprecedented expansion of the event passing several significant milestones and becoming increasingly international and high profile.

From August 2013 he is now Festival Director for the City of London Festival.

Paul Gudgin has a wealth of experience in international festival management and training, delivering festival master classes all over the globe and sharing his experience of managing, amongst others, the world’s largest arts festival – the Edinburgh Festival Fringe.

+971 4 335 2437

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The Executive Certificate Of Festival And Event Management Is Proud To Be Part Of The Middle East Event Show 2014

Middle East EVENT Show 2014 20 – 21 May 2014 JW Marriott Marquis Hotel Dubai The Middle East’s event industry is all about fun and excitement, and with this in mind, we’ve decided to take the Middle East EVENT Show and turn it on its head! We’ve listened to what the industry has to say and have put together an event that focusses on knowledge sharing, education and networking while still providing a platform to sell products and services via six different, dynamic zones, each addressing a specific business objective.

This isn’t an exhibition, it’s an event. It’s your event - We don’t mean to blow our own trumpets but the Middle East EVENT Show 2014 is going to be MARVELOUS, so what are you waiting for? GET INVOLVED!

Hear What People Have Said About This Course: This course was packed with really useful details and advice on how to run events more professionally. It was amazing how much was packed into the three days; the course manual reinforces all that was covered, and acts as a source for further learning and consolidation. The health and safety aspects, and risk analysis elements of the course were of particular interest, and areas that I think can often be overlooked. I would thoroughly recommend this course to anyone involved in events.

Isobel Abulhoul, Festival Director, Emirates Airline Festival of Literature, UAE

Who Should Attend?

This course is mainly designed for event, communication and marketing professionals who need to improve their skills and knowledge about event organisation, planning and management.

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Event professionals such as event organisers, coordinators, supervisors and managers

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Festival organisers

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Conference/meeting and exhibition planners

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Public event officers/coordinators and managers

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Sport event organisations

Also communication and marketing department staff: communication/marketing assistants, coordinators and managers that will be in charge of planning events for their company.

Would you like to run this course in-house?

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

register@iirme.com

www.iirme.com/festivalmgmt

Executive Certificate In Festival And Event Management 16 – 18 February 2014 • Grand Hyatt Hotel, Doha, Qatar 19 – 21 May 2014 • JW Marriott Marquis Hotel, Dubai, UAE 21 – 23 September 2014 • Park Rotana Hotel, Abu Dhabi, UAE Course Timings: Registration will be at 07.30 on Day One. The course will commence each day at 08.00 and end at 14:30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s session.

Day One

Course Overview Destinations such as Abu Dhabi, Dubai and Qatar have recognised the power of festivals and events in diversifying their economies, increasing brand awareness and positioning their destinations on the world stage.

The Executive Certificate In Festival And Event Management (ECFEM) is a three day intensive training course delivered in Abu Dhabi, Dubai and Qatar and designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g Conferences and Exhibitions), private (e.g Weddings) and public events (e.g Festivals, Sporting Events). The course outlines international industry best practices in event planning, project management, marketing and PR, human resources planning and management and the conduct and evaluation of events.

The focus of the ECFEM is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on extensive discussions with festival and event management professionals.

Certification All students who complete the course will receive a certificate from the Edinburgh Institute: Festivals, Events and Tourism (EIFET), Edinburgh Napier University.

At the end of the course you will be able to: • Plan the perfect event within the right budget • Evaluate the risks associated with delivering events • Manage the organisation’s HR recruitment and planning

• Have a clear understanding of the key challenges facing event managers and how to overcome them

+971 4 335 2438

Workshop: Devise an HR strategy for an event; practical implementation of project management tools

Day Two Festival And Event Production, Marketing And Sponsorship • Producing effective and successful festivals and events • Festival and event PR and marketing • Sponsorship for festivals and events • Festivals and Events in the digital age Workshop: Produce a press release for an event; devise an event sponsorship plan

Day Three Festival And Event Financial And Risk Management, Control And Evaluation • Financial management for festivals and events • Festival and event safety and security • Festival and event shutdown and evaluation • Questions and review session Workshop: Produce a risk management plan; examine event budgets

• Choose the right marketing strategies and media for your event

+971 4 335 2437

Festival And Event Introduction, Planning And Initiation • Course overview and introduction to the global festival and event industry • Human resources management for festivals and events • Festival and event project management • Designing and creating festival and event concepts and experiences

Course Assessment – There is no formal assessment for the course. Informal assessment will take place throughout the three days in the form of collaborative exercises, discussions, presentations and interactive activities.

register@iirme.com

www.iirme.com/festivalmgmt

Executive Certificate In Festival And Event Management

16 – 18 February 2014 • Grand Hyatt Hotel, Doha, Qatar 19 – 21 May 2014 • JW Marriott Marquis Hotel, Dubai, UAE 21 – 23 September 2014 • Park Rotana Hotel, Abu Dhabi, UAE

FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/festivalmgmt

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com Course Fee Before 1 December 2013

Course Fee Before 22 December 2013

Final Fee

US$ 3,195

US$ 3,495

US$ 3,595

Course Fee Before 28 January 2014

Course Fee Before 18 February 2014

Final Fee

US$ 3,195

US$ 3,495

US$ 3,595

Event

Course Fee Before 6 July 2014

Course Fee Before 27 July 2014

Final Fee

Executive Certificate In Festival And Event Management 21 – 23 September 2014 (BC5522)

US$ 3,195

US$ 3,495

US$ 3,595

Event *Executive Certificate In Festival And Event Management 16 – 18 February 2014 (BC5520) Event

WEB BC5520/BC5521/BC5522

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

The Executive Certificate In Festival And Event Management @ Middle East Event Show 2014 19 - 21 May 2014 (BC5521)

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

Payments

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance. *Book and pay NOW and bring your colleague for FREE on this course. Only applicable for February 2014 course.

DELEGATE DETAILS Name: ..............................................................................................................................................................................................................

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

Credit card payment If you would like to pay by credit card, please tick here and a member of our team will contact you to take the details

Cancellation

Job Title: ......................................................................................................... Email: .....................................................................................

Company: ............................................................................................................................................................................................................

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge.

Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

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1000+ 500-999 250-499

50-249

0-49

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Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to process.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing.

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Grand Hyatt Hotel, Doha, Qatar Tel: +974 4 448 1234 JW Marriott Marquis Hotel, Dubai, UAE Tel: +971 4 414 0000 Park Rotana Hotel, Abu Dhabi, UAE Tel: +971 2 657 3333 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

ON/DC BU23 Project Management

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