IIDA Industry Roundtable 23: What Clients Want |The Future of Place, Experience, and WorkLife

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INCLUDED advocate and agitate for systemic shifts. “For instance, space and local/international codes can work together to support a growing community of gender nonbinary individuals,” explains Wiggins. Multidisciplinary design professionals and firms with expertise and backgrounds in other fields are likely to disrupt our industry, which will be even better equipped to solve the complex, multimodal problems of tomorrow. “In thirty years,” James Kerrigan predicts, “BMW will be here speaking about how they got into the design space by applying their production and supply chain know-how to overturn traditional construction approaches, delivering high-tech, sustainable, and beautiful design solutions for interior and exterior applications.” For now, inclusivity looks different at every firm, and so do the specific impediments to achieving it. As an example, Landscape Forms is currently endeavoring to make two very different populaces feel equally included under one roof. “Our production staff and our office teams are antitheses of each other, and here we are asking them to work together,” Martin says. Design, particularly of office amenities, has played a

role in bridging that gap, he explains. So has giving employees as much choice as possible about when, how, and where they work. For Netflix, an impetus for addressing inclusion is the network’s penetration into previously unexplored external markets—“countries that haven’t yet experienced content the way we do, and from whom we’re learning a lot,” says Christopher. Design leaders are seizing opportunities to better narrate the stories of those who are oft overlooked or excluded in our spaces and our culture. “In order to design a better world, we need to unpack the missing data: the missing stories of the people we purportedly design for,” says Angie Lee, IIDA, AIA. Being inclusive also means considering vulnerable and under-resourced populaces, and being proactive about designing solutions for them, whether or not we’re hired by clients to do so. “What matters now is designing for social equity and affordable living,” says Martin. The industry will be challenged and emboldened to address pressing issues like urban density, overpopulation, and the housing crisis, and to help climate refugees. “Equality and justice for women and minorities will positively change our built environment,” Farmer-Gonzalez concludes.


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