Affiliate Spotlight

Who is GCS? And who does GCS work with? Growth Coaching Systems (GCS) was founded by Dennis McGough in 2009 after serving for 15 years as a District Manager for a large insurance carrier. There he oversaw over 40 agency locations. This gave him firsthand knowledge of the most common mistakes that every agency makes when managing and growing their agency. GCS was created with the sole purpose of solving these Most Common Mistakes. Over the years, GCS has expanded to employ coaches, IT professionals, videographers, photographers, and more all for the sole purpose of solving these mistakes and developing strategies and tools to help agencies aggressively grow their revenue.

GCS works with any agency that wants to grow aggressively through organic and acquisition strategies. To help agencies grow, we offer: 1. Group coaching for smaller agencies (less than $7M in premium), with access to our online portal and access to a Business Coach with tools to help the Agency Owner grow their agency. 2. Individual coaching, for larger agencies ($7M in premium or more), with access to our online portal, access to a Business Coach with tools, Leadership Team development to run the agency, and a game plan to maximize long-term growth goals.

What does GCS do? GCS helps agencies grow by solving the most common problems that plague an agency. GCS solves 21 of the Most Common Mistakes and has over 50 tools to serve our clients. We do this by helping you accomplish several key strategies that impact every aspect of your business. Some of these strategies are:

1. Choose very specific and well-defined Target Market(s) and Position, Package, and Promote to each one independently

2. Master the 7 Stages of the Customer Lifecycle and Buyer Behaviors

3. Create a Sales Plan and Align Staff Resources accordingly

4. Implement Sales Tracking and Reporting and align them with Incentive Plans

5. Build a strong Leadership Team

6. Put the Right Person in the Right Place doing the Right Things based on personality traits

7. Introduce Performance Management, with Production Incentives and Training Schedules

8. Build Staff Competence and Confidence using Product Evaluation Worksheets

Where does GCS work? GCS is based out of Houston, TX, but services any agency in the state of TX.

When does GCS work with their clients? GCS meets two times a month with each client and their Leadership Team. This allows each client and the Leadership Team to review financial numbers, make adjustments, strategize, and develop an execution plan. This allows you ,the Agency Owner, to do what you love and are best at (whatever that is), while giving the things that drain you to your Leadership Team. We are also available every day of the week for phone calls/Zoom meetings. This allows your Leadership Team to address issues, solve problems, and develop as leaders without postponing decisions unnecessarily.

How does GCS help their clients? GCS specializes in insurance. With over 30 years of combined insurance specific experience, fulfilling roles as Agency Owner, Executive role with Carriers, and Business Coach during that time, we know the “ins and outs” of the insurance industry. We know what you go through. We know your struggles. We know what keeps you up at night. We also know how to help you. We know how to make it fun again. And most importantly, we know how to get your agency growing again. We do this by getting you doing the things you love and having the leadership team doing the things you hate.

Why would I work with GCS? If you would like to:

► Have a strong Leadership Team running the agency.

► Grow your PiF, new business sales, and household density to increase your agency’s revenue.

► Develop marketing funnels to a specific Target Market that is accustomed towards your Target Market’s buying behaviors to increase your efforts to improve sales and drive down marketing costs.

► Have raving fans on Social Media helping you to drive your Referral Programs.

► Have a coaching company that has Business Coaches, online marketers, web-designers, photographers, and videographers at your disposal to improve sales and have fun while doing it.

► Position your agency for acquisitions, as either a buyer or seller.

► Prepare your agency for a transfer of ownership (including family members).

► Do the stuff you love in your agency, and pass along everything you don’t love to your Leadership Team and Business Coach…

Then you should begin working with GCS.

CONTACT | Thomas Billings Jr.

Phone: (281) 596-9830 | Cell: (713) 304-8675 Email: thomas@growthcoachingsystems.com Website: www.growthcoachingsystems.com