We’re falling behind our competition… and if we don’t take action we’ll soon be too far behind.
licited inbound lead opportunities?
5 Actions to Catch Up
Do you have a process in place to respond promptly to inbound lead opportunities?
1) Update Your Website The modern insurance consumer journey starts online, most often with a Google search. What will an insurance buyer researching new agents think when they hit your website? Your website doesn’t need to be flashy or complex. Instead think clean, professional and easy to navigate. To the modern insurance consumer websites are a direct reflection of business quality. Are you proud of the story your website tells about your agency? 2) Train Your Staff to Handle Inbound Leads Did you know that 40% of referral calls through TrustedChoice.com that hit a phone drop without ever talking to a human?
Unsolicited inbound leads are different from referrals. These individuals have chosen your agency, but that doesn’t mean they’ll give you the same leeway as a standard referral. They expect prompt service, clear communication and smooth workflow. If your agency has not created a dedicated process (and team) for handling unsolicited inbound leads you are ABSOLUTELY losing business today. 3) E-Signature and Technology Upgrades Have you made the necessary technology upgrades to provide the modern insurance consumer with an enhanced customer experience? Continued page 14
Do you know who is responsible for handling unsoWhy IA continued
Louisiana Agent 13