Visibility and Social Media Social Media training A session on social media was given during IFMSA’s Youth PreWHA Workshop, by the Public Relations & Social Media Coordinator, Michelle Houde. A general introduction, an overview of how and when to use each platform and a list of the important # and @ were presented. *Goal: Give the delegation the environment to discuss social media strategy and exchange tips and tricks. Brief the delegates on Youth Social Media Strategy for WHA72 to have uniform posts and a stronger social media presence.
Social Media attention of PreWHA 2019 IFMSA paired up with other youth organisations (including the International Veterinary Students Association, the International Pharmaceutical Students Federation, the International Pharmaceutical Federation Young Pharmacists Group and the World Congress of Chiropractic Students) to develop a social media strategy for youth at the WHA. We, together, chose our two official hashtags: #Youth4Health and #WHA72. The other hashtags used were #yWHA72, #WalkTheTalk, #YouthWalk, #YouthTalk, #Walk4ThePlanet and #PreWHA. In this way, our posts reached more people and shared a clear message: youth are present at the WHA and are advocating for health. All young people attending got informed of the strategy and used the hashtags. IFMSA got active on Twitter every day of the PreWHA and of the WHA, sharing pictures and quotes of speakers, members of our delegation, IFMSA’s Liaison Officers, other non-state actors, Member States and members of WHO’s staff. An exact number of 150 tweets and retweets were made on IFMSA’s Twitter account during the month of May, related to PreWHA and WHA, reaching out to hundreds of people including WHO’s Director-General Dr Tedros. Instagram and Facebook stories were uploaded everyday of the PreWHA and WHA. Pictures of the speakers, inspiring quotes, and updates on IFMSA’s delegation are examples of our work. Official posts were also published about IFMSA’s delegation and PreWHA’s financial partners. Three blog posts were published: one about the PreWHA and the advocacy plan for WHA, another about IFMSA’s external work during WHA, and a last one on delegates’ general experience. A 5-minute video was created with IFMSA delegates of all five continents to explain the meaning and the content of PreWHA workshops, as well as some highlights of participants. It was shared on Facebook, Instagram and Twitter. IFMSA gave a special consideration to representativity of gender and region for publications, blogs and videos, as it is a priority for our Federation.
Advocacy at Walk the Talk The Walk the Talk is the WHO’s annual fun run, and this was held on Sunday 19th May. It gathers people from international and local Geneva for a day of physical activity and activities celebrating and promoting health. The Youth Walk the Talk: The Health for All Challenge aimed to show the contribution of youth
15