Page 34

By Kim Skildum-Reid A little while back, I wrote a blog about the role of a corporate sponsorship manager, which should be a much broader role than it’s usually specced. But sponsors are by no means alone in 34

defining sponsorship roles too narrowly. When we look at the other side of the equation – when we look at rightsholders – the job of a sponsorship sales manager is often defined as strictly a sales job. It’s

IFEA’s ie: the business of international events

Fall 2021

about picking up the phone and sending emails, getting proposals out the door, and closing deals. And certainly, there are those aspects, but if that’s all the job is about – how many calls, how many

Profile for International Festivals & Events Association

ie volume 32 issue 3  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded