By Kim Skildum-Reid A little while back, I wrote a blog about the role of a corporate sponsorship manager, which should be a much broader role than it’s usually specced. But sponsors are by no means alone in 34
defining sponsorship roles too narrowly. When we look at the other side of the equation – when we look at rightsholders – the job of a sponsorship sales manager is often defined as strictly a sales job. It’s
IFEA’s ie: the business of international events
Fall 2021
about picking up the phone and sending emails, getting proposals out the door, and closing deals. And certainly, there are those aspects, but if that’s all the job is about – how many calls, how many
