PICK AND COOK Pick and Cook provides vending machine with healthy and fresh ingredients to prepare meals at home. This solution must address the issue of the young professionals working in Luxembourg and struggling to find time and energy to organize a healthy diet for themselves and their families with shops closing quite early or queues in the supermarket not allowing them enough time to cook after a long working day.
ALENA PODANEVA
CEO
OUR STARTUPS
47
— “Everyone in the Incubator team is always very supportive and so very helpful, I feel like they are my second family!”
HIVE MAGAZINE 2020
The idea of this startup was the winner of the Ideation Camp 3 and this is where the team first met. Alena Podaneva, founder of Pick and Cook, says: “Ideation Camp is not just about creating a startup, it’s about making friends as well”. Pick and Cook believes that being tired after work their customers don’t think about different options, they just grab the same products from the shelves and eat the same dishes over and over again. Pick and Cook provides a diversity of recipes and healthy fresh ingredients as well as an opportunity to spend less time shopping and more time cooking - which is proven to be good for mental health as well.