2
I N D I A N A D A I LY S T U D E N T | T H U R S D AY, J A N . 1 4 , 2 0 1 6 | I D S N E W S . C O M
CAMPUS
EDITORS: CARLEY LANICH & TAYLOR TELFORD | CAMPUS@IDSNEWS.COM
» IUSA
CONTINUED FROM PAGE 1 students per ride and the lack of late hours. While Siewenie works with Safety Escort, she will also be working with other IUSA members to look into a program the University of Southern California uses that partners with Uber. This program would give students unlimited free rides later into the night. While Safety Escort’s hours run only until 1:45 a.m., a partnership with Uber could provide students with rides until 3 or 4 a.m., Siewenie said. “Every student should be able to get home safe,” she added. Although no exact timeline is set for either the safety app or Safety Escort, Siewenie said all work should hopefully be done before the next administration takes office in April. Chief of Staff Sara Zaheer plans to work with administration on other safety concerns. Zaheer will attend Campus Community Coalition meetings and talk with administration about safety issues students have and how to go about fixing them. “As the student government, it’s our responsibility to mention issues in places where we can,” Zaheer said. Zaheer and other members of IUSA will work at the state level help make changes to the Indiana Lifeline Law. Zaheer said these changes could potentially cover anyone who calls 911 under the influence. Siewenie said any students with recommendations are encouraged to reach out to IUSA. “We don’t have all the answers,” Siewenie said. “We are representatives, so it is good to see what students have to say.”
IMU’s Winter Welcome Week begins today The Indiana Memorial Union’s Winter Welcome Week begins today with the Winter Involvement Fair at Alumni Hall from 6 to 8:30 p.m. and a Republican Presidential Debate Watch Party in the Starbucks Lounge. The week will also feature Union Board’s
weekly Late Nite program and screenings of the film,“The Martian” today, Friday and Saturday. The week will wrap up with a Democratic Presidential Debate Watch Party Sunday in the Starbucks Lounge.
UITS panel talks financial security By Taylor Telford ttelford@umail.iu.edu | @ttelford1883
Fraudsters are getting creative about stealing financial information. Staying protected from scams and fraud means using new, securer technology and being vigilant, experts said a panel discussion Tuesday. The discussion, “How does IU keep your financial information from becoming a target?” was held at the Cyberinfrastructure building. It featured speakers from IU and University Information and Technology Services. One of the biggest threats to financial security at the university is email scams by “phishers,” who bait people into providing personal information, often through emails. Of the 2.5 billion emails that came through IU last year, 80 percent were found to be spam or scam and stopped by filters, said Mark Bruhn, associate vice president of Public Safety and Institutional Assurance for UITS. In 2015, UITS found 388 different phishing campaigns — some targeting thousands of email addresses, Bruhn said. Some successful campaigns involve documents: some emails ask recipients to scan documents and send them to what the recipient believes to be a trusted party. Others tell the recipient something
is wrong with one of their trusted accounts, and ask them to provide access information, from passwords and usernames to birthdates and social security numbers. When filters can’t catch phishing emails, it falls to the recipient to steer clear. Bruhn said many scams are modeled after professional entities, like businesses, or even IU itself. “Many of them will come from places like ‘Institute of Education’ or even say, ‘UITS – confidential and privileged,’” Bruhn said. “Others say things like, ‘Electronic mail is not secure.’” Bruhn encouraged people to use caution and common sense when evaluating emails they suspect come from phishers. He suggested hovering over the links the emails prompt the recipient to click. If the link is long and leads to an unprofessional site like a Wordpress or a strange site with a long URL, it’s probably a scam, Bruhn warned. Another potential threat are hackers who steal financial information from merchants, said Dennis Cromwell, associate vice president of Client Services and Support for UITS. The University has 23 merchants of various sizes, some of the biggest being IU Athletics, the Office of the Bursar and IU Auditorium. Last year, the dollar worth of IU and its merchants went over a threshold, said IU treasurer Don
COURTESY PHOTO
Dennis Cromwell, left, Teddie Steele, Don Lukes and Dan Calarco participate the panel discussion, "How does IU keep your financial information from becoming a target" Wednesday at Wrubel Commons, Cyberinfrastructure Building. The Office of the Vice President for Information Technology hosts cabinet series discussing about information technology.
Lukes. Now, the university has to meet new standards for insurance compliance to ensure the merchants are appropriately secure against breaches and theft. IU and UITS use a variety of methods to stay secure, Cromwell said, one of which is not storing credit card information. “We use what could be considered a Snapchat approach,” Cromwell said. “We grab information for a few minutes and then release and erase it.” IU also uses 2-factor authentication for secure information: having par-
ties prove their identities on multiple platforms before allowing them to access important account information. As part of new compliance, UITS is fortifying their firewall systems. They’re also encouraging merchants to handle transactions through secure third party sites, like Paypal, and creating a separate server for conducting merchant transactions. “With a separate server, all credit card information wouldn’t be co-mingling with other traffic on university servers,” Lukes said. UITS also uses deep file
monitoring, software that detects changes in files and activity in data access, which would show evidence of a data breach. Between keeping people aware of potential threats and implementing the newest, most secure technologies, UITS works to protect the people of IU from fraud and phishers as much as possible. “We can’t say we can prevent an incident from ever happening, “Lukes said. “But we can try to isolate problems and keep them from being universitywide, which is much better than a big breach.”
Chinese Tidings lecture series begins MLK Day Events By Laurel Demkovich lfdemkov@umail.iu.edu @laureldemkovich
Pizza and Chinese conversations were shared as students settled in to hear Hsinchao Wu, an adjunct associate professor in the liberal arts and management program, speak. Wu led a presentation titled “Identity Politics in Fieldwork” on Wednesday in the Global and International Studies building. The presentation was part of the annual lecture series called Chinese Tidings, sponsored by IU’s Chinese Flagship Center. The event was presented entirely in Chinese while a student who is part of the Chinese Flagship Center simultaneously gave summary translations in English. “I think it’s a really great opportunity for our students to also join with other Chinese speakers within the community,” said Marissa Fox, outreach and recruitment coordinator. Wu’s talk focused mostly on her background in anthropology, specifically ethnography and her experiences
completing her research and fieldwork. “To me, going to fieldwork is difficult,” Wu said. “You can’t prepare for it. A lot of things will challenge your limits.” Having grown up in Taiwan, Wu said she wasn’t sure whether she should complete her research in China or Taiwan. She eventually decided on China because it was a new challenge. Wu said it is important for an ethnographer to go to unfamiliar places to grow their ability to interact with strangers and get to know them. Through her research, Wu traveled to numerous villages and looked at differences in religion. She discussed some of the challenges of completing this fieldwork including the material, food, environment and language . Since she worked in mostly rural areas and villages, Wu shared anecdotes about the differences in culture and how she adjusted. “A very important part of this is to be accepted by the natives,” Wu said. “You have to let them understand what you are doing.” Throughout her fieldwork
From IDS reports
REBECCA MEHLING | IDS
Hsinchao Wu gave a presentation on Wednesday evening in the Global and International Studies Building as part of the Chinese Tidings lecture series. The lecture was presented entirely in Chinese but had summery translations as well.
experiences, natives would give Wu different titles, such as a daughter or a reporter. However, Wu did not let these identities affect her work. “Identity politics is not my research topic,” Wu said. “So I decided not to challenge it.” The lecture provided a chance for flagship students to immerse themselves in the language, Fox said. “I think it contributes to what we call the ‘target language exposure’ so students can hear the language not only in the classroom, but actually in real life, how language is used,” said Jingyu Huo, associate director of the Chinese Flagship Center. Since all students in the
Chinese flagship program are required to study in China for a year, the lecture series also gives students an opportunity to get used to an experience entirely in Chinese, Huo said. The Chinese Flagship Center is one of three flagship centers at IU. Turkish and Swahili make up the other two. She added that flagship centers are intensive language honors programs. “What makes it different from the regular language programs is we have a very high standard or expectation,” Huo said. “So, we really want them, ideally, to reach the superior level by the end of their academic career.”
Kelley research explains brand equity From IDS reports
New research from professors at the Kelley School of Business has found Niket Jindal companies that differentiate themselves through brand equity see more advertising benefits. The research showed the brand equity these businesses develop creates intangible firm value that can set companies apart from those simply looking to be cost leaders, according to an IU press release. Niket Jindal, an assistant professor in Kelley, said both differentiation and cost leading are valid strategies. “Advertising can increase awareness,” Jindal said in the release. “It can increase sales regardless, but only for those companies that have a differentiation strategy where advertising’s going to build up brand quality.”
Jindal, along with Albert Cannella Jr., a management professor at the W.P. Carey School of Business at Arizona State University, and Leigh McAlister and Raji Srinivasan, marketing professors at the McCombs School of Business at the University of Texas, wrote a paper based on the research. Their paper, “Advertising Effectiveness: The Moderating Effect of Firm Strategy,” was accepted to be published in the Journal of Marketing Research, according to the release. In their research, the team reviewed financial statements from before and after the implementation of Security Financial Reporting Release No. 44, which requires publicly traded companies to report advertising expenditures that are considered “material.” Before the accounting regulation went into affect in 1994, all firms were required to report advertising expenditures.
The researchers compared reports by S&P 500 companies from 1990 to 1994 and 1996 to 2009, looking specifically at differentiation strategy. They predicted companies with a differentiation strategy would disclose their marketing costs because it was “fundamentally central to their strategy” and of interest to shareholders, according to the release. The researchers also predicted and found shareholders would build intangible market-based assets through mechanisms rather than through advertising when businesses use a cost leadership strategy. “These are not inferior firms by any means,” Jindal said in the release. “They are really healthy firms, but the role of marketing in these firms is a very different thing.” According to the release, many popular brands operate with a differentiation strategy, while less wellknown commodity firms,
manufacturers and budget retailers use a cost leadership model. Boeing, an example of a business-to-business firm, develops assets through their selling organizations rather than through advertising. “We’re not saying that cost leaders are the poor stock performers,” Jindal said in the release. “They can add great stock price. What we’re saying is advertising isn’t going to have any impact on that stock price.” The researchers also addressed marketing education, looking into textbooks’ introduction to the marketing career path. “Some students may find themselves in firms that are cost leaders where marketing responsibilities and career opportunities of the marketing job that they accept differ significantly from the responsibilities and career opportunities that their marketing textbooks lead them to expect,” the researchers wrote in their paper.
Martin Luther King Jr. Day celebrations begin today with breakfast at the Neal Marshall Black Culture Center in honor of Martin Luther King Jr.’s birthday, 87 years ago Friday. The breakfast, beginning at 10 a.m., is the first of many on-campus events happening this weekend, according to an IU press release. “This campus has a long and rich tradition of teaching the value of critical thinking, social responsibility and community service,” said Martin McCrory, associate vice president for diversity, equity and multicultural affairs, in the release. “For decades, the MLK activities here at IUB have gone far beyond a single day devoted to honoring Dr. King’s legacy.” With multiple service and education-based events planned, McCrory shared two quotes in the release from King to describe the weekend’s purpose. “Life’s most persistent and urgent question is, ‘What are you doing for others’?” “The function of education is to teach one to think intensively and to think critically. Intelligence plus character — that is the goal of education.”
Martin Luther King Jr. Day Events Emergent Theater Project Inspired by Dr. Martin Luther King 2 p.m., Jan 17 Whittenberger Auditorium Martin Luther King Jr. Celebration Leadership Breakfast 7:30 a.m. Jan. 18, Alumni Hall, RSVP to mlkjr@indiana.edu #IrespectU Campaign Jan. 18 to Jan. 22 The Dream and the Team: A Discussion on the Role of Sports in Civil Rights Issues 11 a.m. Jan. 18, Henke Hall of Champions, RSVP to joneswj@ indiana.edu Building Civility 1 p.m. Jan. 18, Bloomington City Hall Council Chambers Celebrating the Legacies of Martin Luther King Jr. 4 p.m. Jan. 18, Wells Library East Tower Room 157M MLK Day film screening of “Cesar Chavez” 6 p.m. Jan. 18, Latino Cultural Center Carley Lanich
CORRECTION A photo caption in Tuesday’s edition of the Indiana Daily Student should have said, “Sarah Stamey, left, program associate, tells freshman Iang Mawi what the role of a tutor is during a tutor orientation Tuesday at the Asian Culture Center.” An article in Tuesday’s edition of the IDS should have said, “Rouse was inspired by a portrait of Elinor Ostrom, an IU professor who was the first woman to win a Nobel Prize in economics, that was in progress at the time.” The IDS regrets these errors. Mary Katherine Wildeman Editor-in-Chief Alison Graham Kathrine Schulze Managing Editors
Vol. 148, No. 150 © 2016
www.idsnews.com
Newsroom: 812-855-0760 Business Office: 812-855-0763 Fax: 812-855-8009
Scott Tenefrancia Managing Editor of Digital Anna Hyzy Managing Editor of Presentation Roger Hartwell Advertising Director Faishal Zakaria Circulation Manager
The Indiana Daily Student and idsnews.com publish weekdays during fall and spring semesters, except exam periods and University breaks. From May-July, it publishes Monday and Thursday. Part of IU Student Media, the IDS is a self-supporting auxiliary University enterprise. Founded on Feb. 22, 1867, the IDS is chartered by the IU Board of Trustees, with the editor-in-chief as final content authority. The IDS welcomes reader feedback, letters to the editor and online comments. Advertising policies are available on the current rate card. Readers are entitled to single copies. Taking multiple copies may constitute theft of IU property, subject to prosecution. Paid subscriptions are entered through third-class postage (USPS No. 261960) at Bloomington, IN 47405.
120 Ernie Pyle Hall • 940 E. Seventh St. • Bloomington, IN 47405-7108