contents
(cont.) departments 2 | From the editor-in-Chief Break on Through By Vijay Ramachandran
4 | From the Governing Board Innovation | Who Dares, Wins By Rajesh Uppal, Maruti Suzuki India
11 | trendlines
5 4
Innovation | Bump to Create Cash Quick Take | Increasing Budgets in a Slowdown Voices | Lessons from Abhishek Singhvi Retail | Trial Blazing Internet | Facebook ‘Likes’ and Your Job Popular Science | NASA Finds a New Sun God Virtualization | Challenges Go Poof! Consumer Tech | BYOD in, Productivity Up Career | Four Must-Dos for CIOs Online
16 | alert BYOD | The Inmates Have Control! Legal | Indian Cyberlaw: Liability of CIOs
Case Files
141 | essential technology
118 | Carzonrent
IT Management | A Single Pane of Glass Mobile | Time for Mobile Virtualization?
revenue mAnAgemenT Carzonrent puts in place a robust revenue management system after it loses track of 1.4 percent of its transactions. by sneha jha
152 | 5 things I've Learnt The Voice of Experience | Alagu Balaraman,
120 | Flipkart innovATion By using a system that allows Flipkart’s engineers to launch multiple versions of its website in real time, IT drives a new level of innovation. by Varsha Chidambaram
52
former CIO and current partner & MD India Operations CGN & Associates
Columns 24
| What About my Feelings?
staff management You need to teach your staff that fixing user problems doesn't get the job done—and it won't be until they deal with user emotions. Column by Paul Glen
26
| in the hot seat
underCover oFFiCer One man’s adventure into the interviewing process for a CSO position. Column by an anonymous CSO
31
| Three Keys to Tomorrow
Cio role Three things IT leaders need to do to move the CIO role forward . Column by Pravir Vohra
8
M a y 1 5 , 2 0 1 2 | REAL CIO WORLD
3 6
AlTernATive vieWs: how smart are monetary incentives? Is dangling money in front of your staff the best way to increase productivity and retain employees? Two CIOs debate.
VOL /7 | ISSUE/07