contents JULY 15, 2012 | VOL/7 | ISSUE/09
52 | DDB Mudra Group VC-ON-MOBILE Video-conferencing is yesterday’s news. VC-onmobile is the future. But one CIO is doing it now. By Sneha Jha
54 | CIBIL ANALYTICS ON DEMAND CIBIL, becomes the first to provide market analytics to financial institutions on a SaaS model. By Debarati Roy
56 | Narayana Hrudayalaya CLOUD COMPUTING Narayana Hrudayalaya hosts its hospital management system on the cloud. By Debarati Roy
58 | LG Electronics CHANNEL PLATFORM When LG brings 15,000 channel partners on a single platform in an industry first. By Shweta Rao
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60 | ICICI Lombard General Insurance MOBILE APPS Using a mobile platform, the insurer changes how customers and employees see the industry.
COVER: PHOTOGRAP H BY KAPIL SH RO FF / COVER IMAGING BY UNN IK RIS HNAN AV
By Sneha Jha
46 | The Trendsetters
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COVER STORY | INNOVATION Seven all-star CIOs decide the way things work isn’t good enough and drive projects that redefine their industries. Feature by Team CIO
48 | Essar Steel ERP A large part of Essar Steel’s orders were customized, creating an efficiency bottleneck. Its CIO had a plan to fix that, but it was both bold and untried. By Shweta Rao
50 | Bharti Airtel MOBILE CASH The story behind how Airtel gave India its first open-wallet mobile service, Airtel Money. By Debarati Roy
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J U LY 1 5 , 2 0 1 2 | REAL CIO WORLD
VIEW FROM THE TOP: “One has to ask: 'What have you got that big companies don’t?' The will to choose a difficult course and succeed,” says J. Saxena, Chairman and MD, Elder Pharmaceuticals.
VOL/7 | ISSUE/09