Press Releases

Le Meridien Cairo Airport Wins 2020 Tripadvisor Travelers’ Choice Award

Le Meridien Cairo Airport Recognized Among Best of the Best in Middle East, Based on Exceptional 2019 Traveler Reviews Le Meridien Cairo Airport today announced it has been recognized as 2020 Travelers’ Choice Best of the Best award winner , Based on a full year of Tripadvisor reviews, award winners exemplify travelers’ ultimate favorite, top 1% of hospitality businesses around the globe. Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn. LinkedIn has become the social destination for business, employment, and company culture content. Ogilvy’s global social and thought leadership strategy is a natural fit with LinkedIn. The one million follower landmark is the result of the cultivation of a community where big ideas that shape brands are shared, celebrated, and discussed. 60 October 2020 OPPO to Launch Reno4 Series in Egypt

Reno4 Series is equipped with Innovative Imaging Features, Trendsetting Design and Smooth User Experience OPPO, the leading global smart devices brand, announced that the all-new Reno4 Series will be launched in Egypt on September 23rd via an online conference. United States and Chipsy for Food Industries – one of PepsiCo Egypt companies - Renew Partnership in Egypt to Improve Farmer Livelihoods The U.S. government through the U.S. Agency for International Development (USAID) and Chipsy for Food Industries, one of PepsiCo Egypt’s companies renewed a partnership that boosts the productivity of farmers and builds a more transparent and sustainable potato supply chain. U.S. Ambassador Jonathan Cohen, PepsiCo Egypt CEO Mohamed Shelbaya, USAID Mission Director Leslie Reed, and PepsiCo Regional Manager for Sustainable Agriculture Reuben Blackie participated in a celebration event.

Sonesta Cairo Hotel won “ Travelers’ Choice 2020” award

Sonesta Hotel, Tower & Casino -Cairo proudly announced the wining of the Travelers Choice 2020 award from TripAdvisor and ranking within the top 10% of all listed properties in TripAdvisor Worldwide. The hotel has also been awarded with the Certificate of Excellence due to guests’ continuous good reviews during 2019. Sonesta Cairo Hotel is committed to offering a premium service with highest

safety precautions. Spinneys Egypt and Al Ahly Sabbour Sign an MOU to Open a new Spinneys branch in “The City of Odyssia”

An MOU has been signed by Spinneys Egypt and Al Ahly Sabbour to lease and operate Spinneys Hypermarket at “The City of Odyssia” in Mostakbal City Spinneys Egypt, the prime supermarket chain and Egypt’s leading real estate developer Al Ahly Sabbour, signed a memorandum of understanding to lease and operate a new Spinneys hypermarket based in The City of Odyssia, situated in Mostakbal City with an ideal location between New Cairo and the New Administrative Capital.

Summer of Hip Hop in Egypt as Spotify Reveals Most-Streamed Songs

Following a surge in popularity, it will come as no surprise that Egyptian hip hop artists dominate the country’s most streamed tracks of the summer. Uber continues to drive safety in Egypt by piloting a new callback feature The feature enables users to directly connect with Uber’s dedicated Incident Response Team for safety-related matters Uber Egypt has unveiled a new in-app call-back feature that provides users with 24/7 access to speak to Uber’s specialized Incident Response Team after the trip, should they experience a safety-related incident during their rides. The safety feature has been rolled out in 9 other markets in the Middle East and Africa, now aiming to provide users in Egypt with a safer experience and peace of mind when using the Uber platform.

Steigenberger ALDAU Resort Reaches 103 prestigious Awards & Wins 2020 TripAdvisor Travelers’ Choice Award

Steigenberger ALDAU Resort today has announced its recognition as a 2020 Travelers’ Choice award-winner for service excellence. Based on a full year of TripAdvisor reviews, award winners are known for consistently receiving great traveler/diner feedback, placing them in the top 10% of hospitality businesses around the globe. Steigenberger Hotels & Resorts Egypt Celebrates TripAdvisor Travellers’ Choice Best of the Best Awards 2020! Based on guest reviews around the globe, Steigenberger Hotels & Resorts Egypt is proud to announce three of its hotels Steigenberger Alcazar, Steigenberger Makadi and Steigenberger Coraya as winners of TripAdvisor Travellers’ Choice Best of the Best Awards 2020. Goodyear Middle East & Africa Partners with GB Auto to Become an Authorized Distributor and Sell Goodyear Tires in Egypt

As part of its plan to further invest in Egypt, Goodyear today has announced its partnership with Egypt’s leading automotive company GB Auto, to become an authorized distributor and sell Goodyear tires in Egypt. This alliance with GB Auto will grant Goodyear customers all over Egypt the highest level of service in terms of product range,

availability, and proximity. ASUS Unveils New Laptop Lineup with 11th Generation Intel Core Processors and Premiers First Laptop Verified as an Intel Evo Platform Design

Multiple groundbreaking laptops are announced, including ZenBook Flip S, ZenBook S, ZenBook 14, ZenBook 14 Ultralight, ZenBook Pro 15, and ExpertBook B9 ASUS today announced a full lineup of new and upgraded PCs at the Built for Brilliance virtual launch event, including laptops featuring the power of 11th Generation Intel® Core™ processors and the debut laptop verified as an Intel® Evo™ platform laptop design. October 2020 61

Emirates increases services to Cairo Airline to operate 17 flights a week and offering enhanced schedule and connectivity to and through Dubai

Emirates has reaffirmed its commitment to growing its operations in Cairo with the introduction of increased frequencies between Cairo and Dubai. The airline will add three additional flights a week, taking the total number of flights to and from Cairo to 17, starting 3 September, 2020. The expanded schedule will offer enhanced connectivity for customers travelling to Dubai and beyond to Emirates’ network of over 70 destinations. Fine Hygienic Holding Appoints Ahmed El Fakharany as New Chief Commercial Egypt Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper products, has recently welcomed Ahmed El Fakharany as the General Manager and Chief Commercial Officer for Egypt. Ahmed’s enlightened vision, ingenious approach, and agile mindset made him the ideal candidate for FHH to leverage its world-renowned legacy of innovation and success. 62 October 2020 Garnier launches transformative Green Beauty initiative to radically reduce the brand’s Global Environmental Impact

Than ever, environmental, health and social concerns are of the upmost importance. The events of the last few months have been unprecedented, calling into focus the role of brands in today’s society. Consumer expectation has shifted. Above anything else, people want brands that they can trust, that are transparent and which are genuinely committed to being better, especially when it comes to the impact they have on the planet. Hala Sabry new Cluster commercial director for Hilton Cairo Heliopolis and Heliopolis towers Jean-Sebastien Kling, General Manager, Hilton Cairo Heliopolis and Heliopolis Towers is pleased to announce the appointment of Hala Sabry as cluster Commercial Director for Hilton Cairo Heliopolis and Heliopolis towers. In her role, Hala will oversee all commercial areas of the hotel’s business including sales. Marketing, revenue, catering and events.

Jean- Sebastien Kling Named General Manager of Hilton Cairo Heliopolis and Heliopolis towers

Hilton announced the recent appointment of Jean-Sebastien Kling as general manager of Hilton Cairo Heliopolis and Heliopolis towers. Kling will be overseeing both hotels; directing and coordinating activities as well as demonstrating effective and efficient management in all

aspects of the hotels’ operations. With the new GROHE Rainshower SmartActive hand shower, the perfect shower experience is just a click away As a ritual of enjoyment, showering is becoming increasingly important: 51% of Germans love to take a long shower, for 37% it is even the first remedy against stress. With the latest shower innovation from GROHE, even more moments of happiness can now be experienced in the shower.

Hilton Pyramids Golf Receives the Health and Safety Certificate from the Ministry of Tourism

Hilton Pyramids Golf was recently awarded the operational health and safety certification from the Ministry of Tourism, the Ministry of Health and the Hotel Association for meeting the public safety regulations for hotels and resorts. Hilton Cairo Heliopolis welcomes guests back Hilton Cairo Heliopolis announce the re-opening of its doors after being officially certified by the Egyptian Ministry of Tourism and the Ministry of Health for being fully compliant with general safety regulations and additional hygiene measures, in line with government guidelines and public health advice. The hotel has launched several promotions and attractive offers, which include a staycation family package on bed, breakfast, and lunch by the pool as well as an exciting program full of outdoor activities for kids by renowned experts; Carpediem and Beyond on weekends.

Under the supervision of the Ministry of Social Solidarity: “GB Ghabbour Auto” announces that one of Hyundai customers has won a brand-new car in # HyundaiHighestMileage competition

Kawther Aboulfotouh: “We are keen on satisfying our customers, fulfilling their aspirations, and presenting unparalleled services”

The winner Sameh Ahmed Abou Elela: “Hyundai cars are the best, I have 5 different Hyundai cars as they combine between luxury, technology, robust performance, and safety” Under the slogan “Let’s make your home special”, IKEA launches its online “2021 Catalog” for the first time in Egypt IKEA, the Swedish pioneer and top-rated brand in furniture and one of AlFuttaim Group’s companies, has successfully, electronically, and unprecedentedly launched its new edition of the 2021 catalog in Egypt. In fact, the launch coincides with the 70th anniversary of IKEA’s first catalog release, and was curated under the slogan of “Let’s make your home special”. Mangroovy for Hotels Signed a Land Sale Agreement with Orascom for Development Egypt in El Gouna with EGP 104.8 Mn

Mangroovy for Hotels signed a land sale agreement with Orascom for Development Egypt (ODE) of 40,654.5 m2 of land in El Gouna, as an extension for the Mangroovy Residence project that is currently delivering its first phase. The total value of the deal is EGP 104.8 million (USD

6.6. million).

UNTWO Secretary-General and Egyptian Minister of Tourism at Marriott Mena House, Cairo

Zurab Pololikashvili, SecretaryGeneral of the United Nations World Tourism Organization (UNWTO) recently visited Egypt in response to an official invitation from Egypt’s Minister of Tourism and Antiquities, H.E. Dr. Khaled El-Anani.

The visit is Pololikashvili’s first outside Europe since the spread of the novel coronavirus (Covid-19) and after the reopening of travel and aviation in Spain, where the UNWTO is headquartered. October 2020 63

MoneyGram Partners with Attijariwafa Bank Egypt to Expand Access to its Global Platform to Millions of Consumers Across Egypt

MoneyGram Internationala global leader in cross-border P2P payments and money transfers, announced today that it has entered into a strategic partnership with Attijariwafa Bank Egypt (“Attijariwafa”), a leading financial institution, that will enable MoneyGram customers from around the world to send money to family and friends to pick up from any of Attijariwafa’s locations in Egypt. Majid Al Futtaim shopping malls in Egypt soon to offer customers more convenient retail experiences with the launch of ‘Click and Collect’ Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is set to launch its Click and Collect service across its four shopping malls in Egypt. Mall of Egypt, City Centre Almaza, City Centre Maadi, and City Centre Alexandria will soon be offering a new service that will give online shoppers added flexibility and convenience with their order. 64 October 2020

Carrefour Invests EGP 200 Million in the Egyptian Economy as It Launches New Stores and Expands Across the Country Carrefour, operated in Egypt by Majid Al Futtaim, has underlined its commitment to the Egyptian customers and communities it serves by investing EGP 200 million in the Egyptian economy over the course of 2020. This investment is part of the brand’s ambitious plan to expand across the country. Mall of Arabia Hosts CIB Professional Squash Association World Tour Finals in Partnership with Wadi Degla Clubs for the Second Consecutive Year Mall of Arabia, MARAKEZ’s flagship mall and the preferred shopping destination in West Cairo, was selected by the governing body for the men’s and women’s professional squash circuit: the prestigious Professional Squash Association, as the host venue for the 2019/2020 CIB PSA World Tour Finals. The tournament will take place from September 28th to October 3rd at The Park and will feature Egyptian duo Ali Farag and Nour El Sherbini as the top seeds for the tournament.

Changelabs Egypt second Cohort Demo Day. 13 game changing Egyptian startups leveraging technology to create economic and sustainable impact

Impact- centered startup accelerator Changelabs is back in Egypt to hold its second cohort demo day. Following the success of the first round last year, where over 4 million EGP was given to ambitious startups as funding, 13 graduating startups are pitching to investors, industry experts, and entrepreneurship ecosystem stakeholders on the 30th of September as part of the

program’s demo day. Dettol Egypt Allied with Ministry of Higher Education Protecting Nation against Covid-19

Dettol Egypt Dedicates Thousands of Dettol ASL Liters Thriving with Sterilization & Infection Control Practices in 65 University Hospitals Along with Many Universities & Research Centers.

Since Coronavirus outbreak, Dettol Egypt took the lead with its CSR initiatives in Egypt, donating its scientifically proven products with witnessed efficacy against Covid-19.

Tatawwar 2020 / 2021 puts the spotlight on high school students as the next social innovators

Tatawwar, brought to you by HSBC in partnership with Potential.com, brings together students, teachers, and government bodies to create a better future.

HSBC and Potential.com have today launched the third edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, and Algeria. SODIC subsidiary signs EGP 2.57 billion Medium Term Facility Package with Arab African International Bank to finance Villette Project SOREAL For Real Estate Investment, SODIC’s fully owned subsidiary, announced today that it has signed a medium-term facility package in the amount of EGP 2.57 billion with Arab African International Bank under a developer finance scheme. The facility is geared towards financing the development of SODIC’s signature project “Villette” in New Cairo including the construction and finishing of Villette’s sports club. OPPO launches Enco W51 True Wireless Headphones & OPPO Watch in Egypt Our Vow, We’ll Make Your

OPPO Enco W51 Supports Active Noise Cancellation and Wireless Charging. OPPO Watch combines your big day, this is it! The Terrace

style and versatility, for professional, personal, active living. OPPO, the leading global smart device brand announced the launch of OPPO Watch and OPPO Enco W51, the first active noise cancelation (ANC) true wireless headphones under OPPO Acoustics. The debut of these two technological innovations to the Egyptian market was Reno4 Series online launch event on Wednesday. Wedding Day Unforgettable At Hilton Cairo Zamalek

If you’re looking for an unforgettable outdoor venue for directly overlooking the Nile and sparkling reflective pool. This extraordinary space on the pool deck, is entirely customizable, allowing you to create the celebration you have always imagined, in a place you have always dreamed of. For more details please call us on 01001604031

announced during the OPPO “Some fight for fame, others for what is to come.” Barbarians: The first German historical Netflix Original Series Streaming exclusively worldwide on October 23rd only on Netflix

With the release of the Barbarians on October 23rd, the first German, historical drama will be streaming exclusively on Netflix worldwide. The six-part series is set in 9 CE, several Germanic tribes unite to challenge the nearly invincible Roman legions in a legendary battle. An event that will change the course of history in Europe: The Battle of the Teutoburg Forest. During the bloody fight, three childhood friends find themselves connected by tragic fate and a future relying on them to defeat the Roman supremacy. Their journey is marked by loyalty and betrayal, love and hate – ultimately proving to be a dramatic test of friendship between the three. October 2020 65