Bærekraftsstrategi 2022-2025

IDÉ HOUSE OF BRANDS

2022-2025

IDÉHOUSEOFBRANDS

Weshallbethe IDÉ-supplier thatinstigates relationsbetween peopleandbusinesses.

Business idea

Wewillassist businesses andthe publicsectorby providingsustainable ideaswhich willmakevisibletheprofile andvalues ofenterprises through products,favorabledigital solutionsand greatconcepts.

Wewillbethefull-rangesupplier thatprovides sustainable solutions;therightproductwithright qualityandtherightpriceattheright time.Westrengthenyourrelations.

IDÉHOUSEOFBRANDS

TOTAL SUPPLIER OF PRODUCT MEDIA

IDÉ HOUSEOF BRANDS is a Nordic company with 182 employees based in Norway, Sweden, Denmark, Finland and Iceland.

We have been in the industry for 36 years, and our strength lies in the competence of our employees.

We provide our customers with total concepts of high-quality brands and workwear. We are Europe`s largest privately owned company for profile products.

Tailor-made profile advertising, or product media as we like to call it, together with a great social responsibility and awareness of the environment and ethics , is our constant driving force. We are a total supplier of product media. This means that we help our customers from idea, design and concept to production, warehousing and logistics. Our customers trust that we deliver high quality products , and they expect these to be manufactured under orderly conditions.

IDÉ House of Brands commits to work actively with due diligence for responsible business conduct.

Due diligence is a risk-based approach to respect and safeguard people, society and the environment in our own business and throughout the supply chain.

We expect our suppliers and partners to follow the same approach.

IDÉ HOUSEOF BRANDS works to have a sustainable business practice that respects people, society and the environment.

We consider responsible purchasing practice to be one of our most important tools in the work for sustainable business practice.

By adapting our own purchasing practices, we’re able to strengthen suppliers' ability to deliver on the requirements we set t o ensure good working conditions, the society and environment. We strive for long-term relationships with partners who show willingness and ability to work with positive development in the supply chain.

We’re aware that our industry is complex and multidimensional. That is why we want more transparency and knowledge within the industry.

We care about our customers commitment to sustainability. We will continuously ask our customers to cooperate with us and choose the most sustainable alternatives for their business. Sustainable business practices are well anchored in our organization.

IDÉHOUSEOFBRANDS

TOTAL SUPPLIER OF PRODUCT MEDIA

VISION

We will be the IDÉ supplier that stimulates the relationships between people in working life. Our foundation and our basic business thoughts is that we stand out from our competitors, as we give more constructive propos als and ideas for solutions. Our proposals for solutions are not methodology or behavioral therapy, but concrete tools that make the company ´s profile and values visible. Between people in working life: We limit our task to include relationships to be built between employees, between the company ´s profile and values.

BUSINESS IDEA

We will assist business and the public sector with sustainable ideas that make the company´s profile and values visible through products, digital solutions and concepts. We shall be the total supplier that delivers sustainable solutions – right product of the right quality at the right price at the right time.

VALUES AND IDENTITY

IDÈ values are reviewed by the general manager on training days by all newcomers.

INTERNAL VALUES

belonging, self-worth and satisfied employees.

We are open, effective, flexible, supportive/helpful, tolerant, outgoing, professional, friendly, easy to deal with, easy to like, dutiful and loyal.

EXTERNAL VALUES

Are reflected in the vision and binds personal relationships in the business world. IDÈ employees must act professionally in a business context and the values of IDÉ must be safeguarded. We are human and keep what we promise, and respond to what we are supposed to, at the right time.

IDENTITY

IDÉ House of Brands is a “yes” company. Pleasant, personal, flexible, creative, provides good service, fast on the paws, helpful, serious and profitable. We follow ISO routines and systems .

ENVIRONMENT and ETHICS

IDÉ House of Brands strives to have sustainable business practices that respect people, society and the environment.

IDÉHOUSEOFBRANDS

ENVIRONMENT and ETHICS

IDÉ HouseofBrands is aware that we might have a negative impact on people, society and the environment. At the same time, we see our potential to contribute to positive development in the supply chain and consider responsible purchasing practice as one of our most important tool in the work for sustainable business practice.

We will adapt our own purchasing practices so that we strengthen, and not undermine, the ability of partners to deliver in ac cordance with the requirements we set to ensure good conditions for people, society and the environment.

We want long-term relationships with partners that show willingness and ability to work with positive development in the supply chain.

We expect our partners to work focused and systematically to comply with our guidelines for suppliers, hereunder our Code of Conduct, that covers fundamental requirements on human rights, labor rights, anti-corruption, animal welfare and the environment.

OURPARTNERSSHALL:

▪ Follow our guidelines for suppliers, hereunder our Code of Conduct.

▪ Conduct due diligence for responsible business conduct. This involves; conducting risk assessments to identify potential negative impact on people, society and the environment and to stop, prevent and reduce such impact. The measures put in place must be monitored and their effect evaluated. The measures taken must be communicated to those affected by their actions. If a partner is responsible for negative impact and/or damage, they’re responsible for providing remedy.

▪ Show willingness and ability to continuous improvement for people, society and the environment through collaboration.

▪ At the request of IDÉ House of Brands be able to document how they, and potential subcontractors, work to comply with the guidelines.

▪ If a partner, after several requests by IDÉ House of Brands, does not show the willingness or ability to comply with the guidelines for suppliers, the contract will be terminated.

HIGHFIVE

5 PRINCIPLES FOR RESPONSIBLE BUSINESS CONDUCT

TARGET GROUP

What does the customer want to achieve?

Which concept and products are the right ones to choose?

RISK ASSESSMENT

Stop and think.

Does the choice of product have a negative impact on people, society or the environment?

How can we stop, prevent and reduce such impact?

Are there any requirements for testing and/or labeling of the product?

LIFE CYCLE

What kind of materials should the product be made of?

Can we use recycled materials?

The product must be of good quality to last a long time.

Waste management information.

Can we reuse or upcycle the product?

MANUFACTURER

Does the choice of manufacturer have a negative impact on people, society or the environment?

Is the manufacturer a contract partner?

ENVIRONMENT

Choice of shipping method

Choice of packaging

5 GOALS TO MAKE A DIFFERENCE

Ensure inclusive, fair and good education and promote lifelong learning opportunities for all

Promote lasting, inclusive and sustainable economic growth, full employment and decent work for all.

Sustainable consumption and production is about doing more with less resources. Today, we consume much more than what is sustainable for the globe.

Act immediately to combat climate change and their consequences.

Strengthen implementation funds and renew global partnerships for sustainable development.

IDÉHOUSEOFBRANDS

MEMBERSHIPS AND CERTIFICATIONS

IDÉ House of Brands is member of Ethical Trade Norway.

As a member we commit to actively work with due diligence for responsible business conduct. Due diligence is a risk-based approach to respect and safeguard people, society and the environment in our own business and throughout the supply chain. We expect our suppliers and partners to follow the same approach.

Our annual Ethical Trade Norway report is publicly available.

IDÉ House of Brands is certified according to ISO 9001: 2015 and ISO 14001: 2015. The certification means that IDÉ House of Brands sets clear, measurable goals for the business. All work routines are described, reviewed and improved continuously and are in a common management model, easily accessible to all employees. This ensures that everyone in the company works towards common goals and follows the same routines.

An important part of the ISO certification is health, safety and environment. This includes a complete description of all the elements required by the Internal Control Regulations, as well as additional goals for sustainable business practices, which respect people, society and the environment. These guidelines and principles form the basis for our sustainability work

EcoVadis provides holistic sustainability ratings service of companies, delivered via a global cloud-based SaaS platform.

The EcoVadis Rating covers a broad range of non-financial management systems including Environmental, Labor & Human Rights, Ethics and Sustainable Procurement impacts. Each company is rated on the material issues as they pertain to their company's size, location and industry.

IDÉHOUSEOFBRANDS

MEMBERSHIPS AND CERTIFICATIONS

IDÉ House of Brands is proud to be a bluesign® SYSTEM PARTNER.

bluesign®'s mission is to ensure that the brands and textile products of bluesign® System Partners have the highest possible level of safety for their consumers, minimal impact on people and the environment, as well as responsible use of resources.

bluesign® works in the long term in close collaboration with the management and procurement of bluesign® System Partners to exclude health or environmentally harmful materials throughout the textile production chain, from fiber, yarn, dyes, and additives to finished fabric and product. In addition to this, emissions to water, land, and air are also minimized, along with the use of resources such as water and electricity, as well as considerations for health and safety conditions in the factories.

amfori, is inspired by ‘amphorae’, containers used in ancient times to ship goods around the world. They symbolise the beginning of open global trade, which has brought economic growth, job creation and prosperity.

Founded in 1977, amfori has evolved into a leading business association for sustainable trade, supporting companies across the globe to operate successful and responsible businesses, by improving the Environmental, Social and Governance performance of their supply chains.

CEMAsys online platform connects sustainability, environment, risk and business management in an intelligent way.

CEMAsys is a flexible and user-friendly cloud service platform for sustainability management.

IDÉ House of Brands use the modules «carbon emissions» and «ESG Survey»

IDÉHOUSEOFBRANDS

MEMBERSHIPS AND CERTIFICATIONS

Green Point Norway provides financing for the return schemes for plastic, metal and glass packaging.

As a member of Green Point Norway, we take responsibility for all types of packaging through return systems approved by the Norwegian Environment Agency.

In partnership with Treebytree, we are working towards a sustainable future by restoring critical landscapes which help the planet thrive. Treebytree and their partners work around the world to ensure restorative impacts are meaningful, uniquely claimed, and perform as intended.

Follow this link to see the forest we’re building

IDÉ House of Brands takes responsibility beyond our value chain, by investing in the tree planting project “Thor Heyerdahl Climate Park”, which is in Ayeyarwady Region of Myanmar. The project is certified and aligned with the SDG’s (Sustainable Development Goals) for societal and environmental enhancement. This moves society in the right direction to reach a low-carbon economy.

The board andCEOfor IDÉ Groupare formallyresponsible forour work with due diligencefor a sustainable business practices. The operational responsibility isdivided betweenthe sustainability management team and the purchasing department, whichisled by Nordic LeadPurchasing& Logistics.

The executivework lieswiththe purchasing department,wherecategory managersare responsiblefor contractual partnersandproductsin eachcategory. The purchasing department isinNorway, but worksfor all departments,in all countries.

Head of sustainability andproduct quality hasthe operational responsibility for due diligence assessmentsand reportsto Nordic Lead Purchasing & Logistics,who in turnreportsto the CEO.

Reportingtakesplacevia half-yearly reportsthat areapprovedby the Managing DirectorandCEO.

IDÉHOUSEOFBRANDS

STRATEGIC GOALS 2022 - 2025

Partner loyalty

Tier 1 selfdeclaration evaluation

Using suppliers,we don'tknow poses a big riskwhenit comesto our commitmenttorespect people,society and the environment.

The supply chainis complexand full of risks for violations of humanrights and decentworking conditions

We shall, as far as possible, use supplierswith a writtencooperation agreement.

We call this “Partner loyalty”

Map our contractual partnersto uncover criticaldeviations in relation toour ethicalguidelines. Percentage of partners mapped.

Tier 1 followup

New suppliers' self-declaration evaluation

Social auditsis a good starting point, but itis the quality of the conversationsand discussions conveying from these audits that are valuable.

Using suppliers,we don'tknow poses a big riskwhenit comesto our commitmenttorespect people,society and the environment.

Conduct follow up meetingsto implementand/orimprove measures.

Percentage of partnermeetings

Survey all potentially new partners touncover critical deviations in relation toour ethicalguidelines before makinga cooperation agreement.Percentage mapped.

goal

goal

RESPONSIBILITY

Only enter intonew agreements whenstrictly necessary.

Maintainlong-termrelationships withour existingsuppliers.

Use CEMAsys Supply chaincontrol tocreate surveyswithnew, or follow-up questionaries.

1. Sales support

2. Purchasing department

1. Sustainability & Product Qualityteam

2. Purchasing department

16 Use CEMAsys questionnaireas the first steptoevaluate a potential supplier.

Head of Sustainability and Product Quality

Use CEMAsys questionnaireas the first steptoevaluatea potential supplier.Follow up with measures toimprove before writing a cooperationagreement.

Tier 1

3rd party audits.

Surveying suppliers using selfdeclarationposesa risk, as itis difficulttoverify theanswers.

Perform following numbers of onsite inspectionsdone by a 3rd party social auditor.

IDÉ House of Brands became an amfori member at the endof 2023 and will use their20 years of experienceinperforming social audits

1.Headof Sustainability and Product Quality

2. Categorymanager

1. Sustainability & Product Qualityteam

2. Purchasing department

Tier 1 internalaudits.

3rdaudits helps us togathersome informationand intelligence about the factories,buthow reliableare they?

The goal is tobe present.That means visits andon-site inspections. The goal is toperform following number of factory visits. 0 0 0 15 15

Our goal is tomaintainlong-term relationshipsand be present.That means that we mustvisit the factories we use.

1. Sustainability & Product Qualityteam

2. Purchasing department

CARBONFOOTPRINT

STRATEGIC GOALS 2022 - 2025

DESCRIPTION

SDG 13

Climate action

Reductionof GHG emissions

Climate changeis a real and undeniable threat toour entire civilization. The effects are alreadyvisible and will be catastrophic unless we act now.

SDG 13

Climate action

Treebytree

our

SDG 13

Climate action

Thor Heyerdahl Climate Park

SDG 13

Company cars

Climate changeis a real and undeniable threat toour entire civilization.

Find a Goal 13 charity we want to support.Any donation, big or small, canmake a difference!

Goal on number of trees bought/planted

Climate changeis a real and undeniable threat toour entire civilization.

Offset our carbonemissions. Calculateour carbonfootprintand purchase climate credits.

Climate changeis a real and undeniable threat toour entire civilization.

Replacefossilfuel-poweredcompany cars with electricor hybridcars.

changeis a real and undeniable threat toour entire civilization. Reducethepercentageofairfreighttothe following percentageofallregisteredfreight shipments

Climate changeis a real and undeniable threat toour entire civilization.

changeis a real and undeniable threat toour entire civilization.

Prioritize the percentageof boat shipping tothe followingpercentage of all registeredshipments

Increase the use of trains,where possible,tothe followingpercentage of all registeredshipments

Use CEMAsys Carbonfootprint module tocalculate our emissions. All scope 1 and 2 is included. Include as much on scope 3 as possible.

country

IDÉ House of Brands gives all employees a treeas birthday gift.We alsosell trees toour customers. Together we’rebuildinga forestin Africa Head of Sustainability & Product Quality Customers

Reforestationandrestorationof degradedmangrovelands inthe Thor HeyerdahlClimatePark, sustainable livelihood, and community developmentin Myanmar Sustainability and Product Quality team

Onlyleaseor buyelectricorhybrid company cars–willbefulfilledwhenthe leaseperiodoncarscome toanend CEO

Help our customers with good planning and earlyplacementof orders toavoid airfreight.Prioritize EU productionwhenever possible.

Help our customers with good planning and earlyplacementof orders touse boatfreight

Alwayscheck withour forwardersifitis possibletousetrain Logisticmanager

FOLLOWUP

STRATEGIC MEASURES TO BE IMPLEMENTED AS GOALS

RESPONSIBLE DESCRIPTION

Sustainability and Product Qualityteam

Sustainability Strategy

Waste management IDÉ stocked items

Purchasing department.

Material

Packaging

Marketing Product selection website

Product selection Customer webshops

Salesteam Web-shop

Material

Product selection customers

All Travel staff and visitors

MEASURES

Measure and follow up

Giveinformation to customers on how to handle waste management.

Increase theuse ofrecycled raw materials on special production.

Reduce plastic as packaging on IDÉ stocked items

Focusand increase display ofsustainable products

Focusand increase display ofsustainable products to following percentage oftotal number of products

Increase theuse ofrecycled raw materials on special production byfollowing percentage

Every timeweoffer products to acustomer, we'll always offer sustainable product alternatives

FOLLOW UP

Yearly workshop to evaluate and revise IDÉ House of Brandssustainability strategy

Add QR code on labels or products with link to waste management information. Ifpossible, use standard waste management symbolson label and products. Use our website to givegeneral information on waste management for different materials.

Always check alternative materials and present theoption to customers.

Ask oursuppliers to track yearly usage and send reports on reduction.

There isno accepted definition in the industry what to define as asustainable product. Recycled, upcycled, organic, fair trade and so forth isnow available in most product categories.

Weneed to encourage and suggest to ourcustomers asuggestion ofmore sustainable products.

Always check alternative materials and present theoption to customers.

Prioritize suppliers with sustainable focuson products and production. Internal competence development so that sustainable business practices become anatural part ofthesales process and communication with customers

Reduce travel and choose thebest alternative when travel isnecessary

All employees haveaccess to digital meetings and webinars.

Train ispreferred instead ofair travel. Arranging product seminars where suppliers can meet all personal at the sametime avoiding each supplier to travel to each IDÉoffice