Bharti Infratel Brand Manual

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brand manual

Bharti Infratel

Bharti Infratel


making our brand stand out brand identity guidelines for Bharti Infratel

Bharti Infratel

Brand Identity Manual

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Bharti Infratel brand guidelines

Table of Contents 1. About Infratel 6 1.1 About the Organisation 6

1.2 Mission Statement 8 1.3 Brand Values 11

2. Logo 12

2.1 2.2 2.3 2.4 2.5 2.6 2.5

Logo 12 Logo Usage 14 Monochrome Logo Usage 16 Logo Usage 18 Free Space 20 Logo Usage with Partners 22 Logo Usage with Internal Units 23

3. Colours 24

This manual defines the corporate design identity for Bharti Infratel and determines various areas of its application. Please refer to these guidelines to ensure the correct and consistent use of the brand identity system. Along with the brand mark, typography, colour palette and other visual elements, specific directions are included to help you manage your visual communication materials.

3.1 Primary Colours 26 3.2 Secondary Colours 27

4. Typefaces 28

By accurately implementing this brand identity system, you protect the equity of the Bharti Infratel brand and better support its positioning.

4.1 Typefaces 28

5. Stationery 30

All rights reserved to Bharti Infratel Limited.

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5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8

Business Card 32 Letterhead 33 Envelope 34 Identity Card 36 CD Cover 37 T-Shirts 38 Mug and Sticker 39 Powerpoint Templates 40


1.1

about Bharti Infratel

Bharti Infratel is one of the world’s largest telecom passive infrastructure providers, that deploys, owns and manages telecom towers and communication structures for all wireless operators. As one of the pioneers of Shared Telecom Infrastructure services, Infratel’s incessant endeavour is to be known for achieving and maintaining the highest service uptime, speed and quality of deployment, cost and energy efficiencies and environment friendliness. We have a strong telecom heritage, with an unparalleled Industry experience in setting-up and running passive telecom infrastructure, while providing compelling cost and operational efficiencies to its Customers, with proven Operations & Management and uptime capabilities in some of the toughest terrains and regions.

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1.2

mission statement

The Bharti Group has always believed in leading businesses which make a positive impact to the community we live in. And we feel - this can be achieved only by being the best in whatever we do; by being the most innovative compared to others; and by not limiting our self to any geography, or by thinking Global. Which is why Infratel’s mission is:

“To be the best and most innovative passive communications infrastructure provider globally�

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1.3

brand values

Energy Positive, Passionate, Involved Committed to exceed business expectations by demonstrating ownership, passion, speed and quality

Pioneering To do path breaking initiatives leading to major sustainable benefits for the organization and give it a competitive edge expectations at all times

driven by our values

Respect & Fairness to All Stakeholders We will treat all our stakeholders with respect and be fair in all our transactions

Service Orientation Mindset to act with a positive attitude with an intent to exceed stakeholders / customer expectations at all times

Continuous Improvement To set new benchmarks in all our business processes and parameters and improve them at regular intervals

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2.1

2.1

Bharti Infratel logo

bharti infratel logo

The Bharti Infratel Logo is made up of two parts: - The Type - Bharti Infratel Limited - The Symbol - Two Towers

^ Logo with type in two lines

The preferred usage is the Logo with type in two lines, however depending on the application, the logo can also be used with the type in one line. Only in special circumstances, should the logo symbol be used as a stand-alone unit.

A stylisation of two network towers, the Bharti Infratel Logo stands for connectivity, reach, transparency, growth and environment consciousness.

The logo must always appear as shown in the colour variations described in the guidelines.

^ Logo with type in one line

The Bharti Infratel logo is the flagship of our brand identity. It is our signature. It marks Bharti Infratel’s ownership over the products and services we develop and provide. It will carry on the overall brand halo: recognition, credibility, authority and trust in our company. It is important to use the Bharti Infratel logo correctly and consistently across all applications. Please always use it in accordance with our brand guidelines and make sure you do not alter the logo in any way.

Never attempt to redraw or scale the logo or add other graphic elements to its presentation.

^ Logo without type

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2.2

Logo usage Do’s

2.2

logo usage don’ts

Correct Usage against colour

 Incorrect Usage against colour

99On White

88 Do not place the logo on background colors that conflict with logo colours / undermine the logo

99Reverse on Background

99Light Colour Background

88 Do not reverse the logo on lighter backgrounds

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88 Do not add any effects like drop-shadow or glow to the logo

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2.3

2.3

Logo usage Do’s

Correct Monochrome Colour Usage

 Incorrect Monochrome Colour Usage

In case of logo usage on multiple types of materials, fabrics and products, the monochrome colour usage for the logo is acceptable. In such cases, always maintain the suggested monochrome colors - Bharti Infratel Blue, White, and Dark Gray. Always use the monochrome logo according to the usage guidelines given in this document. The monochrome logo should never appear on a website, a polychrome brochure or any other application where a fullcolour logo is possible.

99Single Color

99Single Color

99Double Color

99Reverse

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88 Do not reverse the logo on lighter backgrounds

88 Do not use the logo in any single color apart from the given palette

Monochrome usage

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logo usage don’ts


2.4

Logo usage Don’ts

2.4

logo usage don’ts

not tamper with the logo in any  Do of these ways

Do not alter the proportions of the logo.

Do not rotate the rays in any way other than prescribed.

The logo should always be sharp and clear.

Do not attempt to change Bharti Infratel in any typeface no matter how similar.

88 Do not use the logo in any orientation other than the prescribed horizontal version.

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2.5

logo usage free space

It is essential that a certain amount of free space is always maintained around the Bharti Infratel logo. This ensures that the Bharti Infratel logo is always clearly visible. The exclusion zone must be maintained around the logo as prescribed unless specified otherwise under exceptional circumstances.

free spirited and fluid like air.

Bhar x

The empty space on all sides of the logo should be a minimum of the cap height of the type (marked as ‘x’)

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2.7

2.6

Logo proportions with internal units

Logo proportions with external partners Case 1 Whenever, Bharti Infratel logo is used in conjunction with a partner logo in any communications, the Bharti Infratel logo should be 1.5 times bigger than the partner logo.

x

3x The “secondary” logo should always be placed on the right of the “primary” logo.

Whenever, Bharti Infratel logo is used in conjunction with an internal business unit / event / sub-identity name, the proportions and layout of the combination should follow the guidelines given here.

partner logo

Case 1

Case 1 Primary - Bharti Infratel Secondary - Partner

partner logo

Case 2 Primary - Partner Secondary - Bharti Infratel

x x

6x

Case 3 Both partners are equal

0.5 x

Case 1

partner logo x

3x

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2.1

3.0

COLOURS

colours

colours It is important to always maintain a consistent appearance of the brand on all visual communications across various media types and materials. Using colour consistently will strengthen brand recognition, create impact and differentiate our brand.

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3.2

3.1

secondary colours

primary colours

The primary colours of our brand identity represent our brand and should be used as the mainstay in all visual communications. Colour Usage For all printed materials always use the CMYK or Pantone given values. For all the office documents (letterheads, contracts, invoices, faxes, presentations etc.) please use RGB given values. For web, please use the web safe values.

PANTONE 2925C

R0 G 150 B 215

Blue

PANTONE 032C

C0 M 90 Y 86 K 0

R 227 G 39 B 39

Red

PANTONE 376C

C 50 M0 Y 100 K 0

R 140 G 198 B 63

Green

PANTONE 021C

C0 M 53 Y 100 K 0

R 239 G 121 B 12

Orange

PANTONE 2905C

C 41 M2 Y 0 K 0

R 139 G 210 B 244

Light Blue

PANTONE YELLOW 012C

C0 M4 Y 100 K 0

R 255 G 228 B0

Yellow

PANTONE COOL GREY

C0 M0 Y 0 K 30

R 198 G 198 B 198

Cool Grey

PANTONE 576C

C 49 M0 Y 100 K 39

R 107 G 138 B 22

Olive Green

PANTONE 424C

C0 M0 Y 0 K 60

R 135 G 135 B 135

Grey

PANTONE 648C

C 100 M 62 Y 0 K 52

R0 G 39 B 86

Dark Blue

PROCESS BLACK

C0 M0 Y 0 K 100

R0 G0 B0

Black

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The secondary colours are to be used to complement or contrast our primary colours. By combining the two groups a large range of associations can be achieved.

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4

4.1

TYPEFACEs

typefaces

Helvetica Neue Bold:

defining

character Along with logo and colours, the typography assures the brand’s distinction and uniqueness. Consistency in the use of typography enhances communications effectiveness, builds customer familiarity, and strengthens the Bharti Infratel identity.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890

Primary Typeface The font used should always be Helvetica Neue Bold for the company name, and Helvetica Neue Bold or Regular for any additional detail, body text or location marker. In some cases, where Helvetica Neue is not available, Helvetica may be used.

Helvetica Neue Regular:

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 Arial:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Secondary Typeface In cases where Helvetica Neue or Helvetica is not available, e.g. on the web, the font Arial can be used.

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5

STATIONERY

Stationery documents represent an important guideline for the brand presence inside the company and plays a powerful part in the unity and consistency through the Bharti Infratel entity. When producing stationery you need to ensure that your documents share entirely the Bharti Infratel identity. Hence, we have developed a set of templates covering the principal stationery items required for all the Bharti Infratel departments.

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5.2

5.1

letterhead

business card

Size: 5 cm x 9 cm

Size: A4

Firstname Lastname Designation Department

Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 280 gsm

Paper: Magnostar Art Matt or Natural Evolution (White)

Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 XXX XXXXXXX Fax: +91 XXX XXXXXXX Direct Line : +91 XXX XXXXXXX Mobile : +91 XXXXX XXXXX E-mail : email.id@bharti-infratel.in

GSM: 180 gsm

Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com

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Alternate Address Address Line 1 Address Line 2 Phone: +xx xxx xxxxxx Fax: +xx xxx xxxxxxx www.bharti-infratel.com/xxxxxxx

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31 cm

5.3

envelopes

5.3

envelopes

25.5 cm

A4 Envelope: Size: 25.5 cm x 31 cm

10.48 cm

Size: 21.68 cm x 10.48 cm Paper: Magnostar Art Matt or Natural Evolution (White)

Paper: Magnostar Art Matt or Natural Evolution (White)

21.68 cm

GSM: 220 gsm

GSM: 180 gsm

Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com

21 cm

A4 Envelope

14.8 cm

A5 Envelope: Size: 14.8 cm x 21 cm Paper: Magnostar Art Matt or Natural Evolution (White) GSM: 180 gsm

Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com

Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com

A5 Envelope

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5.5

5.4

CD cover

identity card For Bharti Infratel Employees

CD Label: Size: 25.5 cm x 31 cm

Bharti Infratel Firstname Lastname

202

Cover

For Bharti Infratel Partners

CD label

CD Cover: Size: 14.8 cm x 21 cm

Contents: Date : Time : Author :

Inside

Back

PARTNER Firstname Lastname Organization

205

Bharti Infratel Limited

CD jacket

Brand Identity Manual

901, Park Centra, Sector 30 NH-8,Gurgaon, Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580 www.bharti-infratel.com

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5.7

5.6

Mug and Sticker

T-SHirts

Mug

Infratel Lim i t i ar

d te

Bh

Sticker

PA R K I N G

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5.8

powerpoint template

5.8

General Purpose Powerpoint Template - 1

Powerpoint template

General Purpose Powerpoint Template - 2

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5.8

powerpoint template

5.8

Network Health Report Powerpoint Templates - Corporate

Network Health Report Powerpoint Templates - State

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Powerpoint template


For any questions on Bharti Infratel brand guidelines, contact: Gautam Sibbal +91 9818748826 gautam.sibbal@bharti-infratel.com

Download brand assets and guidelines from: http://www.bharti-infratel.com/web/downloadguidelines.html Corporate Head-Office Bharti Infratel Limited 901, Park Centra, Sector 30 NH-8,Gurgaon Haryana - 122001 Phone: +91 124 4132600 Fax: +91 124 4109580

Bharti Infratel

www.bharti-infratel.com


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