IDEAL OF SWEDEN – Sustainability Report FY20

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PINK DIFFERENCE In October we wear Pink Difference. In collaboration with the Swedish Breast Cancer Foundation (Bröstcancerförbundet), we are celebrating breasts. Breasts that are big and small, breasts that come in one, none and pairs. Breasts that have scars and stretches, young and old. October is Breast Cancer Awareness Month, a worldwide annual campaign helping to raise awareness, knowledge and funds for the fight against breast cancer. Together with the Swedish Breast Cancer Foundation, we want to remove the stigma and are releasing the exclusive, limited-edition ”Pink Difference” case. With every purchase of the case, we are donating 50 SEK to the Swedish Breast Cancer Foundation.

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