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03 Learn Chinese in Taiwan with Freedom of Speech Genre/ poster Date/ Jul. 2015 Designer/ Lin Pai Concept/ Because of the speedy development of China, Chinese gradually becomes hot recently. Maybe China or HongKong are the options for learning Chinese, but I think Taiwan is the best choice because of its far more liberal environment. The design process centers 5W that considers what is the purpose of the poster, who will see the poster, where and when the target audiences will see the poster in order to communicate with the target audiences effectively. Moreover, I add several Chinese words with their English definitions so that people can also learn some Chinese vocabulary while look at the poster.
What/
Why/
The main goal of the poster is to attract foreign young people to come to Taiwan and learn Chinese (Mandarin) in Taiwan’s language schools and universities instead of going to China or HongKong, since Chinese becomes popular in recent years.
Taiwan is the only country that can offer a mature Chinese practice enivironment as well as ensure individuals' freedom of speech.
Additionally, promoting Taiwan’s liberal enviornment.
When/ 8:00 am - 9:00 pm when undergraduate students and fresh graduates may pass by on their way to school or office.
Who/
Where/
Foreign young people such as students, exchanged students and fresh graduates who want to learn and utlize Chinese in a liberal environment.
University campus, education institutions, subway, studyaboard magazine.