BUILD TRAFFIC ONLINE WITH THESE PRINCIPLES OF SEARCH ENGINE OPTIMIZATION By Kevin Rehberger
When it comes to improving your search rank online, there are a few things you need to do with your website. As I’ve discussed in the past, your site needs to work well on mobile and you need to work on building backlinks. To get the biggest boost of traffic, you need to work on optimizing your content for search engines. When you are creating content, there are a few basic optimization principles you should adhere to.
Keywords are the backbone of optimization No matter what type of industry you work in, keywords are the backbone of search engine optimization (SEO).
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To attract the right people to your website, you need to outfit your content with suitable words and phrases. To do this, you must do an extensive amount of research on keywords related to your business. First, list all of the services and products that are offered through your business. From there, start listing phrases and words that you think people would search for online. To find more specific phrases you can use online tools like Google’s free Keyword Planner. You can also use Google’s search suggest algorithm to find keywords. By entering your words and phrases into the Google search bar, you
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can get suggested terms that are associated with them. The terms you get are ones that people search for when researching a specific topic, which will in turn give you new ideas for keywords.
Readability for mobile users is crucial
Optimizing your website to work on mobile devices is one of the most important principles of SEO. And yet, making a website mobile-friendly involves more than putting together a responsive design. You also have to take the time to create content that is readable on a large selection of devices.
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