the orange economy: an infinite opportunity

The Orange Economy

In a very cynical way, it is often said

“it is better the devil you know than the devil you don’t.”

This saying is frequently used to excuse poor results attained by following proven models and conventional wisdom:

Taking on risky, new ideas demands courage. Speaking of risks, the Orange Economy benefits from the development of information and communications technology (ICT), but these technologies do not ask for permission:33 Indeed, the challenges generated by their implementation have a significant downside in terms of unemployment, outsourcing, and in some cases, social unrest.

the orange economy: an infinite opportunity

Published on Jan 16, 2014

IDB

About

this manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that latin america, the caribbean and the world at large cannot afford to miss. the creative economy, which we call the "orange economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the latin american and caribbean region (and indeed, every region). at the end of this manual, you will have the knowledge base necessary to understand and explain what the orange economy is and why it is so important. you will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.

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