The Swish The Swish is the key graphic element that the Union uses. It contains the logo and web address and is always on the bottom or right-hand side of a document.
imperialcollegeunion.org
The Trapezium Used primarily for headings and titles, the trapezium is really useful for highlighting specific calls to action online. • T he shape is random and has no parallel sides. It can also be made up of a collection of overlapping trapeziums. • The background colour of the shape should be any of our secondary colours. • T he text can be either Univers Bold, optically kerned -40 or Alte Haas Grotesk, optically kerned -20. • The text colour can be any of our secondary colours or black or white. Examples
Brand Guidelines Page 9 imperialcollegeunion.org/brand