Turquoise Health
HEALTH CARE PRICING FOR ALL Chris Severn launches Turquoise Health to bring clarity to a confusing market.
Whether you’re buying a new pair of socks, a used car, or a flight to Paris, you expect to be able to shop around. The ability to compare options before making a purchase could be considered the right of the modern consumer. Most industries have had no choice but to embrace a more informed, more empowered consumer—one who has more information at their fingertips than ever before. The health care industry has, until recently, been excused from this demand for price transparency, leaving patients at the mercy of a confusing, unpredictable, outdated, and expensive system. Chris Severn, founder of Turquoise Health, explains the unique challenges associated with increasing price transparency in health care. BY MAJA MAJEWSKI | PHOTOS BY MARIOLA HUPERT
24 | Maverick • Fall 2021
