EN - ICHAM Newsleter n.3 2019

Page 1



Issued by

04 - Italian Food and Beverage in Singapore

The Italian Chamber of Com-

06 - Lifestyle Made in Italy - The 3rd edition

merce in Vietnam

08 - European Night

Hanoi: Casa Italia, 18 Le

11 - Business Thursday

Phung Hieu, Hoan Kiem

15 - Machinery Made in Italy

HCM: Floor 15, Landmark

17 - True Italian Taste - Olive Oil

Building, 5B Ton Duc Thang,

29 - ICHAM - HostMilano 2019 - 41st edition


31 - ICHAM Desk in Italy

Tel: +84 24 3824 5997

36 - Pharmacy Made in Italy

37 - ICHAM Year End Party in HCMC & in

Email: info@icham.org

Hanoi 2019

Web: www.icham.org

+84 28 3822 4059

04 Italian Food and Beverage in Singapore 05 Italy - A main player the International Shoes & Leather Exhibition in HCMC 06 Lifestyle Made in Italy 08 European Night 10 Vietnam MediPharm Expo Exhibition 11 Business Thursday 12 Heritage Preservation & Economic 15 Machinery Made In Italy 17 True Italian Taste - Olive Oil 20 Endorses GH&R 3rd - BRISCA consulting 21 Mr. Michele D’Ercole interviewed by HGTV 22 SIAE Microelettronica Vietnam Opening Ceremony 23 The First Ferrari Showroom Opened In Ho Chi Minh City, Vietnam 24 Ceremony for the expansion factory of GIVI VIETNAM 25 Amazing Offer for ICHAM Members by Qatar Airways 26 Grand Opening Of Natuzzi Italia Showroom In Hcmc 27 Vietnam PFA Fair 29 ICHAM - HostMilano 2019 41st Editio 30 ICHAM Vietnam, The Embassy Of Vietnam In Italy - meeting with Vice Mayor of Pisa 31 ICHAM Desk In Italy 32 The World Week of Italian Cuisine in Saigon and South Vietnam 33 Piazza Italia 2019 and Week of Italian Cuisine

34 I.M Fashion Talks in HCMC 35 The Very First F1 Grandprix In Vietnam 36 Pharmacy Made in Italy - The 2rd Edition 37 ICHAM Year End Party In HCMC & In Hanoi 2019 39 ICHAM - Support Member Over Coronavirus Crisis 41 Emergency Fundraiser - COVID 19

Market Info 46 Vietnam Labor Code 2019: What’s new 47 Manufacturing in Vietnam: How to get Vietnam Origin veri cation for your product?




The Italian Chamber of Commerce in Singapore in collaboration with the Italian Chambers of Commerce in Asia, organizes for the fourth year the ITALIAN FOOD AND BEVERAGE IN SINGAPORE (IFBS). The event took place on 19 and 20 June 2019 at the Suntec Convention Center in Singapore, represents a very interesting opportunity to enter the Far East market. This year Icham is pleased to make a contribution consisted in the involvement of Vietnamese importers for B2B meetings. ICHAM brough 5 buyers from Vietnam, who were able to meet more than 30 exhibitors from Italy! The initiative, organized by the Italian Chamber of Commerce in Singapore, includes two days of tasting and presentation of Italian products from the food & beverage sector in Singapore with scheduled meetings with buyers, importers, distributors and pre-selected caterers from 11 Asian countries: Singapore, Malaysia, Indonesia, Myanmar, Philippines, Hong Kong, Vietnam, Japan, Thailand, China and South Korea. The product sectors the event is aimed at are: bread and pasta, desserts, side dishes and appetizers, bio & Vegan products, cheeses, condiments, vegetable sauces and sauces, wine, beer and professional technology



Italy - A main player the International Shoes & Leather Exhibition in HCMC

In this morning, the Consul General of Italy in Ho Chi Minh City, Mr. Dante Brandi accompanied by Trade Commissioner of Italian Trade Commission in Vietnam, Mr. Lemma Paolo and our chairman of ICHAM, Mr. Michele D’Ercole have attended the Opening ceremony of the 21st edition of the International Shoes & Leather Exhibition in HCMC. #Italy will be a main player at the Saigon Exhibition Conference Center with 47 Italian companies showcasing in the ICE-ITA and Assomac pavilion. A great commitment of Sistema Italia to maximise the impact on a vibrant market and in a leading sector of Vietnamese industry that has always been supported by technologies and machinery Made in Italy.





July 16th and 17th saw the Third edition of Lifestyle made in Italy taking place at Casa Italia, Hanoi. With a now confirmed and consolidated formula, the third edition took place for the first time in Casa Italia, with the participation of ICham President Michele D’ercole and the Italian Ambassador to Vietnam Antonio Alessandro. After two successful editions in the past years, in which a total of 28 Italian exhibitors and more than 60 buyers from several Asian countries, the third edition has been reduced in scale, but not in success. This third edition saw the participation of 3 Italian exhibitors, 3 buyers from other ASEAN countries, such as Thailand or Singapore, and 20 Vietnamese buyer. The diversity of the products presented by the exhibitors, ranging from high class designed glass to interior furniture for bakeries and shops, all expressing a truly Made in Italy quality, have successfully got the buyers interest. The event has also given ICHAM the chance to introduce Casa Italia to its Vietnamese and ASEAN buyers, where a majority of divers Italian products sold in Vietnam are shown. Italian quality firms such as Piaggio, Barilla, Maserati or Ariston have thus surrounded the B2B meeting, creating a truly Italian atmosphere. Lifestyle made in Italy aims every year to tighten Italians firms business relations with Asian buyers. However, the event is not to consider only as a business opportunity. Indeed, Lifestyle made in Italy promotes the Italian quality, know-how and experience in the furniture, lifestyle and design, among Vietnam and its regional neighbors. Known worldwide for their high-quality design, their originality and their elegance, Italian products have been showcased for 2 days in this B2B event. Among the exhibitors there were some who had already connections and business with Asia or Vietnam, while for other Italian companies had their very first chance to discover the market opportunity in Asia. Emerging market such as the Asian ones, in particular Vietnam, have been found truly attractive for Italian furniture and design manufacturers. Lifestyle made in Italy has been a key step for Italian companies in the entrance of the Asian and Vietnamese market. The positive feedbacks received at the end of the event show a that business opportunity in Vietnam and interests in Italian quality is real. Local and regional buyers as well have expressed their happiness with the event, with some of them having start their very first business with Italy thanks to Lifestyle made in Italy. ICHAM considers the event a success, while it aims to improve and continue to improve Italian-Vietnamese economic relations with further editions of Lifestyle made in Italy in future years. Our goal is to keep providing Italian entrepreneurs and companies important business opportunities, while promoting in Vietnam and Asia the well-know Italian quality and Made in Italy.




Matera, European Capital of Culture 2019 ( 18th July) This edition of European Night will be hosted by ICHAM with at one of the most upscale bars in town: QUI - Cuisine · Mixology On July 18th ICHAM European networking Night: “Matera, European Capital of Culture 2019” was held by ICHAM at Qui cuisine with over 150 guests. The event is organized every two months and aims to connect the European and Vietnamese business community in HCMC. “Matera, European Capital of Culture 2019” took place successfully with the participation of over 150 business guests. Besides the atmosphere created with Italian music for the guest to network, the night was highlighted by a mini fashion show – a collection inspired by the Sassi of Matera – realized by the students of Cao đẳng Việt Mỹ – American Polytechnic College. Last but not least, another important part of the event was the Lucky Draws with many special gifts offered by our sponsors. ICHAM would like to send sincere thanks to all sponsors for their special contribution to the success of the event: Boncaffè, Ducati, Maserati, Piaggio Vietnam, Givi, Da loc wines, Hotel Nikko Saigon, Liquid gold Asia, Sir Tailor, Alila Villas Koh Russey, Qui cuisine.







We are happy to announce ICHAM participation to Vietnam Medipharm Expo in HCMC on the 2nd of August 2019. The medical is a leading sector of the Vietnamese industry that has been supported more and more by technologies and machinery MadeinItaly. ICHAM met 10 Italian companies and is happy to share that the Italian presence was really strong and to notice the appreciation of the Vietnamese market for their products.

BUSINESS THURSDAY – NET WORKING EVENT AT CASA ITALIA ( 15th August) Business Thursday is back this August with the theme “Casa Italia International Night”. Casa Italia International Night took place on August 15th in Hanoi. The event was part of the many networking occasions organized by ICHAM, addressed to the local and international business community “CASA ITALIA”.

The atmospheric framework of the secular villa of Casa Italia was the perfect setting for people from all over the world to meet and exchange experiences and ideas, expanding so their professional and friendship network. ICHAM was glad to offer a meeting place to the vibrant and lively community of foreigners and Vietnamese people living in Hanoi. On this month, the event’s date coincided with Italian festivity of Ferragosto, and the participants enjoyed true Italian pizza prepared by Casa Italia chefs, as well as various drinks and Italian music through the whole evening. Last but not least, the night ended with a lucky draw that gave our guests the opportunity to win beautiful gifts: quality products granted by our prestigious Italian and Vietnamese sponsors Ducati, Piaggio, Hancoffee and BES Vietnam.





Heritage Preservation & Economic Development

ICHAM is so pleased to co-organize, with the Italian architect firm SCE-Project Asia and the Consulate General of Italy -under the patronage of the HCMC People’s Committee and UNESCO Vietnam- the Seminar and Workshop “Heritage Preservation & Economic Development” the 10th and the 11th of September 2019. The event aims to share experiences and international best practices to raise awareness on the potential of heritage preservation and promotion in the framework of effective urban planning, in order to create opportunities for sustainable business in particular for the real estate and tourism industries. Attention was devoted also to the mobility sector and the analytic tools for critical assets & infra-monitoring, as crucial components of effective urban planning and a smartcity approach. Heritage Preservation & Economic Development will gather prestigious local and international scholars/speakers from different sectors: authorities, academia, NGO, diplomatic missions, businesses and will offer to the audience a multifaceted perspective on the current way of developing cities. The event was divided into the following phases: A Design Workshop “Urban Regeneration & Sustainable Mobility” was be held from 3rd to 7th September 2019 at HCMC Architectural & Van Lang University; A Technical Seminar was be held on 10th September 2019 at the Reverie Hotel Saigon; A Business Seminar was be held on 11th September 2019 at the Reverie Hotel Saigon

Day 1 ll HCMC - Heritage Preservation and Economic Development || Technical conference First day The workshop is gathering several local and international experts to share experiences, techniques and technologies to make heritage preservation accessible to local construction industry stakeholders like local institutions, architects, engineers, students of technical faculties and contractors. Thanks to our prestigious speakers, audiences have a great chance to hear about solutions for sustainable & smart mobility approach in HCMC. Furthermore, we shall introduce some special case studies for round table discussion and know-how for a smart urban planning.





Day 2 || Business Seminar || Heritage Preservation and economic development (HPED) We are pleased to welcome Mr. Lê Thanh Liêm, Standing Vice-Chairman of Ho Chi Minh City People’s Committee and the presence of the consul general of Germany, France, Japan and Indonesia at our conference this afternoon. Business seminar of the second day focuses on strategic investments in heritage preservation dedicated to local institutions and real estate developers, where experts illustrates tangible and intangible advantages for those who invest in heritage projects. In addition, the debate shall discuss about different incentive approach and promising perspective from local authorities at business level.

On 1st October Machinery MADE IN ITALY – The first Edition business Platform B2B was organized by ICHAM in collaboration with Italian Chamber of Commerce in Korea (ITCCK) Thai - Italian Chamber of Commerce (TICC) The Indo-Italian Chamber of Commerce and Industry (IICCI) Italian Chamber of Commerce in Singapore at Melia Hotel Ha Noi. The event was well held with the partipation of 9 Company specialized in Machinery From Italy and 12 Buyers From Korea, Singapore, India, Thailand. ICHAM was so honored to have the present of HE Mr. Antonio Alessandro – The Ambassador of Italy in Vietnam at the event. The final conference of HCMC Heritage Preservation and Economic Development coordinated initatives has closed today. However, we do hope that our effort is paying off great attention not only from diverse academic circles such as vietnamese architects, engineers, young students but it is also encouraging local institutions and authorities of Vietnam in nurturing heritage preservation through interesting incentive policies to real estate developers, investors. We are striving non-stop to foster smart sustainable cities and communities and fullfil the gap of SDGs simultaneously.

This event brings in an unique B2B (Business-to-Business) model as it allows Italian businesses not only to meet with Vietnamese partners but also to connect with other clients in the Asian region, such as India, South Korea, Singapore, Malaysia, Indonesia and Thailand, helping them bridge the gap, making the most of opportunities for exchanging experience. Italy hopes to turn Việt Nam into a strategic entrance for trading and investment in Southeast Asia, especially in the field of manufacturing and processing agricultural products The Italian Government attaches great importance to the Vietnamese market. Việt Nam is one of only four countries in Asia, so far, which has signed a free trade agreement with the European Union, therefore, Italy wishes to turn Việt Nam into a strategic entrance for trading and investment in Southeast Asia. Italian #foodprocessing machinery #producers and local food producers.



17 To enhance both the volume and the value of exports to the European Union market, product quality is the top criteria that Vietnamese businesses need to focus on to meet strict market requirements. Italy is one of the leading countries in technology exports. We have made thorough research and investment in high-tech production lines and machinery, especially in the field of manufacturing and processing agricultural products. We are here to help Việt Nam access Italy’s most advanced technology. #Machinery #MadeinItaly arrives also in #PhuYen province. Following the #first #institutional #visit of the #Italian #system last month, ICHAM Vietnam together with Department of #ForeignAffairs of Phu Yen organize a B2B program between Italian #foodprocessing machinery #producers and local food producers.


Following the success of the True Italian Taste event with the theme “Mediterranean diet” took place in Hanoi in April. On 11th October, ICHAM was very proud to host the first True Italian Taste event in Ho Chi Minh to introduce to the Vietnamese “the uniqueness of Italian cuisine with Olive Oil.”

TRUE ITALIAN TASTE is part of The Extraordinary Italian Taste series, a project promoted and financed by the Ministry of Economic Development of Italy, coordinated by Assocamerestero (Association of Italian Chambers of Commerce Abroad) in collaboration with the ICHAM, with the patronage of the Consulate General of Italy in Ho Chi Minh city. The project aims to promote and safeguard the Italian authentic and quality olive products. Mr. Michele D’Ercole opened the event with the presentation about the Project “ True Italian Taste”. The project, which is part of the The Extraordinary Italian Taste program, aims to increase the conscious consumption of the 100% made in Italy agri-food products by spreading a greater knowledge of the specific characteristics of typicality, with respect to both places of origin, nutritional aspects and PDO-PGI certifications.

To date, the project involves 35 Italian Chambers of Commerce abroad in 23 countries in America, Europe, Asia and Australia. The strategy behind the project is based on INFLUENCER MARKETING: influencers are role models able to introduce trust in business processes and they represent connection nodes both of physical networks (local communities) and virtual networks, influencing the opinions of consumers and users of the products, through information sharing and experiential processes. The activities are therefore aimed at a target of influencers, divided into 3 categories:MAVENS, connectors, sellers. To continue the event was the IGP and DOP Product Authentic Made in Italy presentation which presented by The Consul General Of Italy in Ho Chi Minh city H.E Mr. Dante Brandi. The seminar provided knowledges about the importance of IGP (Indicazione Geografica Protetta) - in english PGI (Protected Geographical Indication) And DOP (Denominazione d’Origine Protetta) – in english PDO (Protected Designation of Origin) as well as the registration process IGP& DOP for products that help Vietnamese businesses to find the best way to choose products that suit their needs and avoid counterfeit products.





Diving into the Italian cuisine means falling in love with one of the most used and well-known ingredients all over the world: the Olive oil. Thanks to its Mediterranean origins the olive oil has been exported everywhere around the globe as an Italian excellence. All the best Italian recipes encounter olive oil among their ingredients mainly because it contributes to the overall flavor of the dish granting a fruity, halfway between bitter and spicy taste. But it is not only for the savor that it is used in Italian dishes but also because it carries several other qualities and beneficial properties: it is a natural antioxidant, it provides emollient effects on skin, a softening efficacy on hair and it is essential for the wellbeing of the intestine and stomach – The Ambassador Brand True Italian Taste – Miss Vietnam 2010 Ngoc Han said.

Before making a tasty tour among the delicious Italian recipes that involve olive oil, and before going through a detailed list of the benefits of this extraordinary ingredient, it was great to focus on where it comes from and how it is produced to learn to appreciate it even better. Thanks to The Italian Chef Mr. Giovanni Parralle who carried every attendee on a culinary and histroric journey on the Olive Oil, We were able to explode amazing bebefits of Olive Oil for hair, skin and health. He gave us ideas not only about THE MAIN VARIETY OF OLIVE OILS like VIRGIN OLIVE OIL, REFINED OLIVE OIL, OLIVE OIL, POMACE OIL but also about the QUALITY CRITERIA for determining a “good” olive oil. Generally, our senses are considered to provide us with the information used during tasting according to the following percentages: Sight 10%, Olfaction 30%, Taste 60% Following the the time to experience Master Class on the Olive Oil and its historical journeys with Italian chef Mr. Giovanni Parralle was the time to diving in the Italian Cuisine with the lunch at The Reverie Hotel with a lot of unique Italian dishes combining exquisite with oilve oil




endorses GH&R 3rd Annual Global Hotels & Resorts Conference by BRICSA Consulting. the 3rd edition of the Hospitality & Tourism sector known as the 3rd Annual Global Hotels & Resorts on the 23rd – 24th September, 2019 at Mai House Saigon Hotel in Ho Chi Minh City, Vietnam. With economic growth topping 6 % annually for more than 15 years, it’s no surprise that Vietnam’s cities are flourishing as never before. From Da Nang to Hai Phong, and from Hanoi to Ho Chi Minh City, tourism is booming along with the country’s economic fortunes. Vietnam is one of the emerging markets for luxurious hotels and resorts. Attracting foreign direct investment (FDI) has always been a key part of Vietnam’s external economic affairs. The estimated increase in GDP growth is by 10% in 2020. In order to discuss the inbound tourism in Vietnam growing at almost twice the rate of the Asia Pacific, it would seem like an ideal time for entrepreneurs to jump in to the tourism market. Bricsa Consulting brings to you the 3rd edition of the Hospitality & Tourism sector known as the 3rd Annual Global Hotels & Resorts on the 23rd – 24th September, 2019 at Mai House Saigon Hotel in Ho Chi Minh City, Vietnam. This 2-day conference will bring relevant Ministries, Hotel & Resort Developers, Architecture Firms, Solution Providers and many more industries under one roof where they would be presenting and discussing regarding the latest industry updates. Some of the key highlights to be discussed would be: An insight on the development of 7 tourism zones with specific tourism products , 46 national tourist areas; 41 national tourist spots; 12 tourist cities and other key tourist spots Exploring the opportunity for over $340 million investment in tourism and infrastructure at the Delta region Outlining the new marketing campaigns for ASEAN tourism in 2019 and beyond Understanding of Decree Number 3 in regards to present and future regulations that can transcend the current trends in market


Mr. Michele D’Ercole interviewed by HGTV, Hau Giang TiVi Our Chairman Michele D’Ercole was interviewed by Ms. Le Thuy Trang to boost the business cooperation in Mekong Delta. A special thanks to Mr. Tran Mong Toan, reporter of Hau Giang province and HGTV, Hau Giang TiVi







On 16 October 2019 Ferrari has just opened its first showroom and Service Center in Ho Chi Minh City, Vienam.

SIAE Microelettronica Vietnam Opening Ceremony On 8 October SIAE Microelettronica Vietnam Opening Ceremony – Member of ICHAM was be held at the heart of Capital Ha Noi - Casa Italia at the presence Of The Ambassador of Italy in Vietnam H.E Mr. Antonio Alessandro and Chairman of CHAM Mr. Michele D’Ercole. SIAE MICROELETTRONICA is a multi-national company, leaders within the manufacturing and installation of telecommunication equipment and systems. With more than 60 years of history, it is now opening within Asia Pacific, with strong footholds in Malaysia, Indonesia, Myanmar, Thailand and just recently Singapore. Main sectors are microwave equipment and metro optical equipment, both hardware and software and related installation and maintenance services.

At the ceremony, the Ferrari F8 Tributo was shown to the media and invited guests for the first time in Viet Nam. The super sports car Ferrari is not only one of the world’s most de-

sirable brands, it has also just been named the strongest brand worldwide.

The inauguration ceremony held on Wednesday that they were honored to provide official Ferrari services and look forward to welcoming many customers to the showroom.

The centre is expected to provide personalised service and real-time experiences for the growing number of Ferrari clients in the Viet Nam market.





CEREMONY FOR THE EXPANSION FACTORY OF GIVI VIETNAM On 17th October Ceremony for the expansion factory of GIVI VIETNAM - Member of ICHAM was be held in Long An Province at the presence of The Ambassador of Italy in Vietnam HE Antonio Alessandro the Consul General to HCM city HE Dante Brandi and chairman of ICHAM Mr.Michele D’Ercole Givi is well known all over the world since it was first established 40 years ago. Fast delivery, rationality and efficiency have established a total trust and satisfaction of customers towards us. GIVI VIETNAM CO., LTD was established in 2009 – is known as the fourth GIVI factory in the world opened in Long An province to fully develop a comprehensive garment department. A challenging new production step for a brand in the 10,000sm area, including assembly, plastic parts, metal parts, and in particular in sewing. GIVI’s wide range, including the production of rain gear and bags, which currently exports more than 70 different countries.


ICHAM is happy to announce that Qatar Airways, one of our prestigious members is offering a unique discount up to 10% to a selection of your preferred destinations of the Qatar Airways network so that you can discover and enjoy “2019 Skytrax World best airline” Business or Economy cabin. Book online using promo code ICHAMQR and enjoy special discounted fares. Who is eligible? All ICHAM members. Which route are eligible? From Ha Noi, Da Nang, Ho Chi Minh city to Berlin, Frankfurt, London, Madrid , Milan, Paris, Pisa, Rome, Venice, Zurich. How long will the offer be valid for? Sales from 18 September 2019 to 29 February 2020, travel up to 15 September 2020. How to obtain the discount? Use the following promo code “ICHAMQR” when making your booking. 10% discount will apply on base fare only (not YQ or taxes) except Flexi fares. 7% discount will apply on local promotional base fares (not YQ or taxes, not regional or global promotions).




HCMC - The International Exhibition on Processing, Packaging, Preserving Food and Agricultural Products, known as Vietnam PFA 2019

Vietnam PFA 2019, the very first int’l expo on food and agricultural products in Vietnam, with approximately 150 businesses not only from Vietnam but also from Japan, Korea, China have taken part. This year, enterprises with Vietnamese leading brands such as Vinamilk, TH Milk, Masan, VEAM, Arico, and VMS have participated in the event with 150 stalls showcasing their different products.

GRAND OPENING OF NATUZZI ITALIA SHOWROOM IN HCMC On the 24th of July, Hoang Nam Group held an official Ribbon Cutting ceremony to celebrate the grand opening of the first Natuzzi Italia showroom in Vietnam, located in the district 2 of Ho Chi Minh City. Hoang Nam Group’ founder and CEO, Duong Quoc Nam, the brand representative of Natuzzi Ita-lia, Mr. Natuzzi Junior, the Italian Consul General, Mr. Dante Brandi, the Chairman of the Italian chamber of commerce, Michele d’Ercole and the Executive Director of Eurocham Vietnam, Mr. Regner, cut the ribbon to ceremoniously announce this new and hopefully long-lasting partnership. Natuzzi Italia is the largest Italian furniture company and a world leader in leather sofas, armchairs and living room accessories entirely designed and made in Italy. It was founded in 1959 by Pasquale Natuzzi, the group’s Chairman, Chief Executive Officer and Group Stylist. This year it celebrates 60 years of history. Hoang Nam Group is one of the leading furniture retail groups in Vietnam and exclusive distributor of international high-end and luxury furniture brands such as, Barovier&Toso, Roche Bobois, Natuzzi Italia, Cattelan Italia, Vibieffe, Living Divani, Baker Furniture, Wendelbo, and many other famous brands. Hoang Nam Group built Pho Xinh showroom system in big cities such as Ho Chi Minh, Hanoi, Da Nang and Nha Trang in 2001 covering the total area of 200,000 m2 and nearly 700 experienced employees. The grand opening hosted around 150 guests, including numerous businessmen and celebrities as the singer Dam Vinh Hung, the designer NT Tri, the supermodels Vu Cam Nhung,


Miss Dieu Hoa, Vu Khac Tiep, Quynh Huong, Miss Hai Duong, Minh Trung, Vo Canh. The luxurious and upscale atmosphere accompanied by delicious Italian food and Italian wine lead to a successful night. During the event, Mr. Natuzzi Junior congratulated Mr. Duong Quoc Nam for the cooperation and the enthusiasm he showed about his brand. Pasquale Natuzzi Jr, said: “Thanks to the investments made in recent years, Natuzzi has become the best known brand among the world’s luxury goods consumers who buy design and furnishing products. Now, we must capitalize our brand awareness by increasing our retail expansion. Our goal is to build a closer relationship with the customer, continuing to offer unparalleled quality and a unique shopping experience through our stores”. We would like to congratulate once again Natuzzi Italia for the big step taken in the Vietnamese market, it’s a great addition to the Italian business community. We are looking forward to watching your progress as the business develops!

The PFA 2019 event is under the patronage of Ministry of Industry and Trade, Ministry of Agriculture and Rural Development; With the co-organization of Vietnam Trade Promotion Agency, Vietnam Industry Agency (Ministry of Industry and Trade), Agro Processing and Market Development Authority (Ministry of Agriculture and Rural Development). As reported by the Ministry of Agriculture and Rural Development, as of 2018, export turn-over of agricultural and fishery products recorded fairly high growth at $8.8 billion, up to 6.3%; vegetables at $3.8 billion; coffee at $3.5 billion, up to 1.2$ etc. Within the last three years, number of businesses which have invested in agricultural sector, has tripled. The year of 2018 in particular, 10,000 billion VND invested into agriculture. At the opening ceremony, Dr. Nguyen Quoc Toan – director general of Agro Processing and Market Development Authority- Ministry of Agriculture and Rural Development said: To foster agriculture industry to higher level, achieving benefits from both multi- and bilateral trade agreements, one of the most necessary solution is to prioritize investment for R&D of technology lines, seeds, preserve, cleaning, etc. in order to diversify and fulfill product quality and ultimately to meet international technical standards. Though Vietnam PFA 2019 is the first expo specialized on this sector in Vietnam. Thanks to its meaning and the importance, this event has attracted both many foreign and domestic businesses at the moment.

According to the representative of the Ministry of Agriculture and Rural Development at the expo, Vietnam PFA 2019 is expected to strengthening trade links and market expansion, opening up business opportunities, and improving the overall quality of agricultural products. Boosts in these areas will help the country increase the added value of its farm produce as well as its involvement in the regional and global supply chain.




ICHAM - HostMilano 2019 41st Edition

Furthermore, EU-Vietnam FTA was signed and is about to come into effect in the near future. This agreement will bring plenty of great chances for Vietnamese manufacturers and businesses in expanding exports to European countries, however, there is the fact that that not only Vietnamese companies but also Vietnamese government will face many challenges such as more and more international competition penetrating into Vietnam market, product quality, IP regulations, labor issues etc. Therefore, Vietnam needs to make double efforts to meet these required standards. As food processing and machinery sector is one of the most well-known major that Italian businesses have earned a fame worldwide. Thus, ICHAM is glad to support Vietnamese enterprises by providing tailored B2B conference with the concentration on this sector in October 2019. Based on reality, potentials and development orientation in Vietnam market, ICHAM believes that through our specialized events and intensive seminars, Vietnamese companies can get fruitful experiences and lessons from our trustful Italian partners.


HostMilano, over 500 events among unique championships, gran prix, cooking shows, masterclasses, and workshops A menu including hundreds of events in all sectors, from bars to pastry shops, from catering to furnishing, and in multiple languages. A point of reference for professional operators of the eating out market and a privileged marketplace for doing quality business. Every two years, HostMilano provides the opportunity to showcase everything a successful bar or restaurant needs, from raw materials to semi-finished products, from machinery to equipment, from furnishings to tableware. This Year, HOST MILANO was took place from 18 October to 22 October. ICHAM is so honored to collaborate with Fiera Milano to accompany 6 Companies from Vietnam: P.Supply, Quang Tan Hoa, Au Viet Catering (AVC), Âu Á, SunFlower, Hoàng Lâm Foods (Holafoods). They are companies specialized in the supply of machines, equipment, utensils for restaurant and hotels. At HostMilano professional operators could find a complete offering from international hospitality and hotel industries, and the latest trends in terms of equipment, raw materials, and semi-finished products. A busy schedule of events, in which experts and top players share case histories and know-how, cooking shows, competitions, and conferences, make this trade fair unmissable.




Icham Vietnam, The Embassy Of Vietnam In Italy meeting with Vice Mayor of Pisa.

On 25 October Icham Vietnam, The Embassy Of Vietnam In Italy had a courtesy meeting with Vice Mayor of Pisa. Our Sincere thanks to The Ambassador of the Socialist Republic of Vietnam in Italy, HE. Nguyen Thi Bich Hue who led a delegation of Vietnamese companies during the Focus Vietnam seminar: technical meeting- organised by The Chamber Of Commerce Of Pisa in collaboration with the Italian Chamber of Commerce in Vietnam – ICHAM. Pisa, The city is well-known among Vietnameses by Pisa tower but Pisa has much more to offer From foodbeverage, automotive, tourism, pharmaceutical, clothing, culture, history.

ICHAM DESKS IN ITALY ICHAM Vietnam is glad to annouce that we’ve officially launched 04 ICHAM desks: ICHAMdeskinVeneto - Ms. antonella piva ICHAMdeskinToscana - Mr. Roberto Rizzo ICHAMdeskinTrentinoAltoAdige - Mr. Mariano Anderle ICHAMdeskinLiguria - Mr. Massimiliano Margarone We believe to serve better and closer to Italian enterpri ses.




The World Week of Italian Cuisine in Saigon and South Vietnam HCMC, November 7th, 2019 When it comes to Italian cuisine, one week is not enough! From the 18th to the 24th of November the World Week of Italian Cuisine is celebrated all around the globe. In HCMC and South of Vietnam, the rich calendar of related events will stretch to December 1st.

The calendar has been presented to journalists and media during a press conference held today by the Consul General of Italy, Dante Brandi. The World Week of Italian Cuisine is an initiative involving the whole network of 296 diplomatic and consular missions and Italian Cultural Institutes to promote the Italian culinary culture, which is at the core of the Mediterranean diet and so central to the Italian identity and lifestyle. Over a thousand events will be organized around the world during this week, to promote the Italian cuisine and its regional varieties. During the press conference, over 20 events in calendar for this edition, organized in cooperation with many local partners and not only in Ho Chi Minh City, but also in Danang and Nha Trang, have been presented to journalists and editors. They include workshops, seminars, meetings with Italian chefs, food and wine tasting and dinners, masterclasses, cultural events and much more, with the aim to focus on food education, on the comparison between Italian and Vietnamese culinary and convivial cultures, on organic food and its sustainability, on the Italian education and training system for the hospitality industry. Also at this fourth edition of the World Week of Italian Cuisine, Italy will be showcasing the best of its food and wine culture to Vietnam, through the excellence of its products, which are guaranteed by a verified production chain and protected by the geographical indications system. The whole Sistema Italia in Vietnam (Embassy in Hanoi, Consulate General in HCMC, Italian Trade Agency and ICHAM - Italian Chamber of Commerce in Vietnam) is committed to promote the World Week of Italian Cuisine, as a consistent and effective initiative to consolidate the bilateral relations with Vietnam.



Piazza Italia 2019 and Week of Italian Cuisine opens in Hanoi

Piazza Italia 2019 aimed at further tightening the friendship between Hanoi and the Italian Embassy, as well as diplomatic relations between Vietnam and Italy.

The third Piazza Italia 2019 and the fourth Week of Italian Cuisine in the world opened at Ly Thai To square, Hoan Kiem district of Hanoi last weekend, local media reported. Speaking at the opening ceremony, Chairman of the Hanoi People’s Committee Nguyen Duc Chung said, after the success of the last year holding, the Piazza Italia 2019 aimed at further tightening the friendship between Hanoi and the Italian Embassy, as well as diplomatic relations between Vietnam and Italy. It has become an annual cultural event providing a truly Italian experience where visitors have the opportunity to dive into various aspects of Italian lifestyle: gastronomy, music, design, fashion, cinema, sports and much more, the Hanoi mayor said. He stressed that this fruit-

ful cooperation between Hanoi and the Italian embassy is based on the 46-year diplomatic ties between Vietnam an Italy and six years of establishing the strategic partnership between the two countries. This is also a valuable opportunity for Hanoians and visitors to find a piece of Italian life in the heart of Hanoi, experience the quintessence of the nation with the oldest civilization in Europe, and “live the Italian way”, Chung added. On this occasion, Italian Ambassador to Vietnam Antonio Alessandro presented his country’s Order of Merit to Chairman of the Hanoi People’s Committee Nguyen Duc

Chung. The Order of Merit is awarded to foreign individuals who have made particularly important contributions to the development of the relationship between Italy and other countries. A lot of useful Information on Italian culture, study in Italy, business opportunities and other Italian activities in Vietnam were provided at the institutional booths. The event was supported by the Italian Ministry of Foreign Affairs, the Hanoi People’s Committee, the Italian System in Vietnam and the sponsors of the Italian Embassy in Hanoi.



I.M Fashion Talks in HCMC It was our pleasure to support Istituto Maragoni, a world-class fashion and design school based in Milano, Paris, Firenze, London, and 4 other international capitals for creativity and arts, in the event I.M Fashion Talk on 11th December 2019. This exciting talks followed by a networking session was provided a meaningful platform for the local creative communities of Vietnam to discuss ‘creativity, manufacturing and the future of fashion’ given the context that the textile and garment manufacturing industry is one of the key growth contributors to the country’s economy.




Today’s fashion industry is vast and full of unconventional and fresh showings. Take one example, due to social-political and the rise of millennials peculiar for their needs the industry’s use of inclusivity across its marketing narratives has been strongly propelled to the level now all major brands are pickiang up on this concept. On another note, we’re witnessing an interesting trend in Vietnam as a rush of the world’s top clothing, especially in outdoor garments sectors, as well as global luxury brands are setting up manufacturing infrastructures in Vietnam. In part, it is in attribution to the current political tension between the US and China that a proliferating of brands are moving their factories to Vietnam including Prada, Hugo Boss, Ted Baker in addition to a plenty brands that have already set up factories in the region such as Nike, Addidas, Zara, and H7M It is indeed an interesting time for the Vietnamese students, young designers and business professionals working in the related fields in Vietnam. Through this talks, panel members and moderator, whom all are renown experts from the industries, will gather and debate extensively about this intriguing environment set up in southern Vietnam in comparison to the European capital cities/in the scheme of the international fashion industry. Also, there will be bountiful insights as to how one can uniquely position himself/ herself as a creative and internationally-minded leader of the future fashion and luxury industries. The event is made possible thanks especially to the valued partners including Anna Vo Fashion Company, Consulate General of Italy Ho Chi Minh, Italian Trade Agency Vietnam, Italian Chamber of Commerce Vietnam.

ICHAM Vietnam is glad to officially start our partnership with VietnamGP to promote the very first F1 GrandPrix in Vietnam. We’re honored that Vietnam will make its debut in such a prestigious sport and with Italy as the most historical and experience in this industry, we’ll give our full support to Vietnam GP through this amazing yet challenging journey.

take place on the brand-new street circuit in Hanoi from 3rd to 5th April 2020. According to this, the first F1 race Vietnam will be debuted under the name FORMULA 1 VINFAST VIETNAM GRAND PRIX 2020.

VinFast in under Vingroup - the largest private enterprise and one of the leading technology, industry and service groups in Vietnam. By enlisting VINFAST LLC announced as tittle sponsor of first the very specialists in automotiveindustry — time ever Vietnam Grand Prix! The Vietnam Grand including italiandesign house Pininfarina, vehicle Prix Corporation & Formula1 are delighted to engineering specialist Magna Steyr and powertrain announce that VinFast will be the title sponsor of engineers AVL — VinFast has been able to create our first time ever Vietnam Grand Prix, which will truly world-class cars from the outset.




Pharmacy Made in Italy - The second Edition Pharmacy Made In Italy is the B2B attivity focused on the Pharmaceutical and Parapharmaceutical sector. Following the success of the past edition that was held in the start of 2019, the second edition was held between 3rd and 4th december in the heart of the Italian symbol of the capital, Casa Italia.

Pharmacy Made In Italy is the B2B attivity focused on the Pharmaceutical and Para-pharmaceutical sector. Following the success of the past edition that was held in the start of 2019, the second edition was held between 3rd and 4th december in the heart of the Italian symbol of the capital, Casa Italia. Four Italian companies took part in the talks, alongside more than 20 buyers and potential partners from Vietnam and some buyer in Asia supported by their respective Italian Chambers of Commerce. The Ambassador Of Italy in Vietnam Mr Antonino Alessandro also took part in the event, seeing plenty of potential and opportunity for further expansione, he has asserted his expectation for more effective promotion of trade cooperation between Italy and Vietnam. After a speech about the current situation of the pharmaceutical market in Vietnam, Chairman Of ICHAM encouraged the Italian companies to invest in this expanding market. The event involved two intense days of B2B meetings among companies and a networking dinner at Casa Italia, ICHAM’s Hanoi headquarter.

In recent years, Italy’s pharmaceutical industry has benefited from excellent academic and industrial research, on top of the actual technologies and products developed. “Italy’s success is due to the increase in exports, which nowadays are estimated to be around €25bn,” explains Alessio Brunello, a healthcare analyst at GlobalData. “The significant growth of the market in the past ten years has been determined completely by exports, which grew fifteen fold between 1991 and 2017.” ICHAM is proud of the outcome and wishes that Pharmacy made in Italy could keep backing pharmaceutical importers and exporters.



The year 2019 is about to end and the annual Year End party is always a good occasion for ICHAM to thank its members and partners for their contribution to the Chamber during the year, ICHAM Year End party was held in HCMC on 29th november at Park Hyatt and in Hanoi on 12th December at Casa Italia, the central of Italian Culture and Brands. The Year End party in HCMC as usual, was dedicated exclusively ro ICHAM’s members and partners, with the partecipation of around 60 guests. The Consul General Of Italy in HCM H.E Dante Brandi was present at the event and delivered a Welcome speech & seminar “ITALY IN 10 SELFIES Shaping economy on a human scale to face the future” by Italian Consul General H.E Dante Brandi. Chairman of ICHAM Michele D’Ercole made a brief presentation about ICHAM’s activities in 2019. He expresed his joy toward the constant growth of the chamber as ICHAM has reached 92 members this year, which is a record number since its foundation . And then in the framework of Italian Cuisine Week in HCMC 2019, Italian Culinary Presentation by Chef Of Park Hyatt Saigon Mr. Alessio Nallino bring to all the guests “ The Italian Culinary Presentation”, In which he present 10 typical dishes of 10 regions in Italy. After that, It is the time to dive in Italian culinary delights, networking and ended with the tradition lucky draws.

The Year End Party In Hanoi was held by ICHAM along with The Embassy of Italy, the event was open not only to ICHAM’s members but also to italian community living and working in the city.



CHAM Year End Party in Hanoi brought a traditional Italian Christmas Asmosphere to the guests with its peculiar decoration, music and interesting Lucky Draws prizes. Following welcome speech of Italian Ambassador to Vietnam H.E Antonio Alessandro and Chairman of ICHAM – Mr. Michele D’Ercole, a special Conferring the title Knight of Order of the Star of Italy to Executive Director of ICHAM - Mr. Pham Hoang Hai and to Ms. Claudia Anselmi - CEO General Director Hung Yen Knitting & Dyeing Co.,Ltd and Ms. Tran Hong Hanh - Head of Uni-Italia office in Vietnam. ICHAM Vietnam is very pleased to inform that the President of the Italian Republic

of Order of the Star of Italy to Our Executive Director Mr. Pham Hoang Hai. This is a great honor for our Executive Director and for our Chamber as well. And we are committed to continuing to give more support to promote the economy and trade between Italy and Vietnam. At the end in Hanoi, all partecipants also had a chance to do networking, enjoying music, foods and among the lucky draw prizes, and so many lucky draws with nice gifts from ICHAM’s Sponsors. ICHAM would like to extend our sincere gratitude and appreciation to our generous sponsors for their precious contribution to the success of the event: Qatar Airways, LightingHouse Group Indochina – LGI, Boncaffe, GIVI, Piaggio, Park Hyatt Saigon, Nikko Hotel Saigon, Ducati, Maserati, Gelato Italia, Danti, Truffle Restaurant, Liquid Gold Asia, DaLoc Wines., Formula 1 Vinfast Vietnam Gran Prix Vietnam Motor GP, Milan Academy and Bes Vietnam.

We would like to take this opportunity to say thank you for the co-operating and supporting of our members and partners during this year, our sincere thanks for all of your contribution to the success of the Chamber. S.E. Sergio Mattarella has conferred the title Knight

Dear ICHAM Members, We’d like to say Thank You for your loyalty for being a part of ICHAM in these years. As you may be aware, the respiratory disease caused by the new Coronavirus (nCOv) is making headlines around the world, including Vietnam and Italy. With the impacts of the coronavirus outbreak, we truly understand the difficulties you are facing in your business and would like to share your concern for the problems of your businesses. If we can assist you or facilitate your business during this difficult time, please don’t hesitate to let us know. If you think a face to face meeting would make a better discussion, then we’re ready to receive you at your convenience. Please remember that ICHAM is always by your side! ICHAM HCM office: info@icham.org or Tel: (+84) 28 3822 4059 ICHAM Hanoi office: info.hanoi@icham.org or Tel: (+84) 24 3824 5997 Be strong, be united! Wishing you good health. Best regards, The Italian Chamber Of Commerce In Vietnam

Emergency Fundraiser Support The Italian Public Health System and the fight against COVID-19



We are witnessing, with shock and fear, one of the largest global health emergencies in recent times, one that has particularly affected our country and has challenged the Italian National Health System in its human efforts and infrastructural resources. C, C, N and P, on behalf of the whole Italian Community resident in Vietnam, are close to the efforts borne by our fellow italians and, although far (#Vicinidalontano), wish to join voices and forces in expressing that we are with them(#siamoconvoi). Some of us are originally from the areas most severely hit by the spread of disease and out of this came the will to start this initiative in supporting one of the major healthcare centres in northern Italy: the Ospedale L. Sacco in Milan and its department for infective disease emergencies.



Let ‘s move Vietnam! For Italy and for Milan: #VietnaMI! The Italian Chamber of Commerce in Vietnam (ICHAM) has graciously provided its bank account for the purpose of this initiative. We would welcome your generosity and on behalf of the whole Italian Community of Vietnam: Xin cảm ơn, Grazie di cuore! 2. The 4th Annual Transport and Infrastructure Vietnam 29th -30th June, 2020 Hilton Hanoi Opera, Vietnam


3. The Future Of Energy Show Vietnam 2020 8th -9th July 2020 Adora Center, HCMC

4. The 2nd Solar EXPO Vietnam 2020 3-4 November,2020 National Convention Center, Hanoi



Vietnam Labor Code 2019: What’s new? Since it was first promulgated in 1995, The Labor Code of the Socialist Republic of Vietnam has undergone amendments and addition for four times, the last one in 2012 was considered the most fundamental and comprehensive revision. However, in the process of trade integration and law application, the code shows many limitations. In addition, with the enactment of the 2013 Constitution, the Labor Code needs to be adjusted to comply with the Constitution and ensure the balance of interests between employees and employers. Regarding international integration, Vietnam has signed 25 new generation Free Trade Agreements including CTPPP and EVFTA, which require member states to comply with the international labor standards of the International Labour Organization (ILO). Therefore, it is paramount important to apply and supplement ILO regulations into the amended Labor code. On November 20th, 2019, the new Labor Code is voted and approved by Vietnam National Assembly (NA). The amended content will focus on the key aspects as follow: First of all, in terms of application scope, the code is extended its scope to the group of freelance workers, those doesn’t participate in an official employee-employer relationship. Currently, the number of freelance workers in Vietnam accounts for a significant proportion, therefore the labor code also needs to protect their legitimate rights. Working-hour matter is also attracting many opinions. NA acknowledges the comments which are focused on requesting to raise 1 more day as national holiday, increase overtime limit, as well as debating whether it is acceptable to increase retirement age, and has made some changes accordingly.

Accordingly, the increase in retirement age will follow a specific schedule. Eventhough some suggested that raising the retirement age will reduce labor quality and specifically employee’s health, the NA believes that the raise of retirement age is necessary for the labor shortage situation in the future. The retirement age for employees under normal working conditions is adjusted to 62 years old for male by 2028 and 60 years old for female by 2035. Regarding overtime limit, previously in a business briefing with European companies in Vietnam, Mr. Bui Sy Loi, Vice Chairman at National Assembly’s Committee for Social Issues stated that even though the demand to raise overtime limit comes from both employers and employees, it is also necessary to consider the attrition and long-term impact on employees’ health. Following the spirit, the amended Labor Code set the limit for overtime at 50% of normal-working hour per day, 40 hour per month and 200 hour per year. In special cases such as production of textiles, garments, electronics, processing of agricultural, forestry, and aquatic products for export, the maximum overtime hour is 300 hours per year, despite some previous suggestions to raise maximum overtime limitation to 400-500 hours per year. Furthermore, another important matter was added in the amended Labor Code are the right to establish a representative organization of employees in the enterprise other than the labor union. The representative organization shall be registered with competence authority, as well as operate according to its Article of Association. The probation period the probationary period under the current law – set from 6 to 60 days, depending on the qualifications of the recruited position- is considered to be quite short, not enough time for employers to train and evaluate the suitability of employees to the company standard. Therefore, the new code

determines a probation period of maximum 180 days to manager positions. The code also considers a more flexible mechanism regarding the termination of probation contract, in which employees have the right to

terminate the labor contract without a reason, and only need to notice employers within a specific period. The revised Labor Code will be effective since January 1st, 2021.

Manufacturing in Vietnam: How to get Vietnam Origin verification for your product? In the recent years, there is no secret that Vietnam has become a potential investment destination for foreign manufacturing enterprises, especially from Japan, Hong Kong, South Korea and China. Also thanks to the effect of the upcoming EVFTA (EU-Vietnam Free Trade Agreement), a raising number of enterprises from European countries also show great interest in moving their production to Vietnam. Therefore, a question has been raised: how could manufacturing companies obtain the “Vietnam Certificate of Origin” to their goods, in order to enjoy preference treatments on the goods manufacturing in Vietnam, as well as the reputation of Vietnam products? Generally speaking, the Vietnam Certificate of Origin (C/O) is a written document issued by the competent authority, to verify that certain goods are qualified as Vietnamese products under the regulated laws. In this article, we will provide to readers an overview of this certificate, as well as the qualification to obtain it. Competent authority to issue the Certificate of Origin is the Ministry of Industry and Trade. Depending on the provinces, form of C/O applied, the Ministry authorized the issuance power either to the Vietnam Chamber of Commerce and Industry, Export – Import Management Office, or Management Board of Industrial Zone. Upon the receipt of a complete and legitimate dossier, the C/O will be granted within 7 working days. Not all goods “produced” in Vietnam can obtain such certificate, but only those which meet

all the requirements. The criteria for issuing C/O also vary based on the type of exported goods, the importing countries, and the preference policies between Vietnam and importing countries from time to time. Therefore, when applying for preferential form of C/O, it’s necessary to first study carefully the applied GSP (Generalized System of Preferences), the FTA (Free Trade Agreements) of Vietnam and the importing country, or any unilateral preference such country may grant to Vietnam products. Currently, Vietnam is a party of many effective FTAs, including those with ASEAN, Japan, South Korea, China, Australia, New Zealand, India, Chile, etc, as well as receives GSP preference from many other countries include 27 countries of European Union. In other situations when the importing country doesn’t apply any preference for a certain type of Vietnamese goods, enterprises shall follow the regulations on Decree 31/2018/ND-CP on Guidelines for the Law on Foreign Trade Management in terms of Origin Of Goods in such cases. The Decree provides a list of goods considered as wholly produced in Vietnam, and no further requirements needed to obtain C/O Vietnam. The list includes most of natural products, such as: plants, farm animals, mineral and their products, etc. However, practically speaking, most of industrial products do not qualify as wholly obtained in Vietnam, and therefore they have to

MARKET INFO 48 meet requirements set on the Decree, which are both: (1) last transformation manufacturing stage happened in Vietnam, and; (2) meet the specific requirements for each type of products on the List of Product Specific Rules, which refer to the CTC (Change in Tariff Classification) or LVC (Local Value Content). By setting two specific ways CTC and LVC, Vietnamese laws show its openness and welcome to manufacture enterprises. Accordingly, foreign enterprises may still partly produce, assemble their products oversea, as well as import materials from oversea suppliers. More specifically, in case of using CTC method, enterprises may import any part or component to create the product, as long as such component underwent the conversion of HS code to be-

49 MARKET INFO come the final product in accordance with statutory regulations. In case of using LVC method, they need to guarantee that Vietnamese materials occupy a certain percentage of the product value. In most cases, the Certificate of Origin is the compulsory document in the export dossier. In term of preference treatment, C/O is also an important reference document to evaluate whether a certain product may receive tariff exemption from a partner country. Completing the legal framework of origin is an essential step of Vietnam strategy in building the global prestige for Vietnam products. Therefore, it is paramount important that competence authorities maintain the legal compliance, as well as raise awareness of businesses to develop and protect this reputation.

LET’S POKE - Discount 10% on bill for ICHAM members - Discount on events will be discussed through contact number.

LET’S LAU - Discount 10% on bill for ICHAM members - Discount on events will be discussed through contact number.

GOLDEN PEAK RESORT & SPA CAM RANH - Discount 15% on the best available room - Not combinable with other promotions and offers

GOLDEN PEAK RESORT & SPA PHAN THIET - Discount 10% on bill for ICHAM members - Discount on events will be discussed through contact number.

TOMATITO - 10% discount on bill for members and staff of ICHAM.


50 ICEBAR SAIGON - 10% discount on bill for members of ICHAM. - Discount for events will be discussed through contact number

BINH AN RESORT VILLAGE DALAT - Discount 15% off on the best available room rate

D’AQUA HOTEL NHA TRANG - Discount 55% on pubblic accomodation rate - Discount 10% on F&B service

PARKROYAL SAIGON - 10% on food & Beverage at Garden Brasserie, Lobby Lounge & Lotus Bar - 10% on best available rate( not applicable to other promotions and packages) SHRI RESTAURANT & LOUNGE - 10% discount on every service

TENZING PACIFIC - 15% discount for a group of minimum 5 ICHAM members buying health insurance. - TIf members have dependents, the discount can increase up to 25% TRUFFLE SAIGON - 10% Discount on bills

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