ICEBUG XPERIENCE

Icebug Xperience is our entire collection of events, covering all the events that Icebug hosts. The purpose of Icebug Xperience is to embody Icebug values, use our products, and to show people that life is better out here in the natural environment. The portfolio contains annual running and walking events in the Nordic countries, such as Icebug Xperience West Coast Trail, Icebug Xperience Ultra, Icebug Xperience Mountain Trail, Icebug Backyard Trail, Frozen Lake Marathon and Winter Run.

The events attract thousands of outdoor enthusiasts from all over the world. Economic, social and environmental sustainability is something we really care about. We want the events to grow organically with the local area, so we work with local entrepreneurs and innkeepers. Our vision is that most consumables at Icebug Xperience events should be made of organic, locallyproduced ingredients. We also have the ambition of not using any disposables at our events, and when we are forced to use them, we make sure they are recycled products. Since we want to take care of the environment in the area, most of the events follow existing paths and trails, we have a strict policy regarding littering during the events, and we place garbage bins along the courses. Due to these efforts, in 2019, Icebug Xperience was given the certification Miljödiplomering (Environmental Diploma) by “Svensk Miljöbas.”

By Jonas Svengård, Event Manager