ENCOURAGING WATER CONSUMPTION
Drink Up in LA
Last December, the Drink Up Initiative hosted several events in Los Angeles to support its recent campaign focused on encouraging LA citizens to drink more water. Self Help Graphics and Art in East LA, one of Drink Up’s community partners, hosted a successful event. Other supporters included the American Beverage Association/Aquafina and Dasani, the Alliance for a Healthier Generation, Mayor Eric Garcetti, the LA Department of Water and Power, Polvora Advertising (Drink Up’s LA creative firm), The California Endowment, Brita, Haws, and many others. The LA Dodgers, LA Dodgers Foundation, and the LA Galaxy sent sports giants from the past and present to help promote the benefits of water consumption, including former Dodger
Former LA Dodger Ron Cey is flanked by current LA Galaxy players AJ DeLaGarza (left) and Rafael Garcia (right).
Ron Cey and current LA Galaxy players Rafael Garcia and AJ DeLaGarza. Thus far, Drink Up has garnered nearly 6 million impressions combined between TV, blogs/local news, and social media. But, this is only the start
for Drink Up in LA, as planning for more local—and national—events for 2017 are underway! If you’re interested in learning more about Drink Up’s LA campaign, visit h2oclaro.com.
How the Recycling Partnership Works to Increase PET Packaging Recovery In 2016, IBWA joined the Recycling Partnership (TRP) as a funding partner. TRP is an innovative industry collaboration that is focused on systematically and measurably improving curbside recycling in the United States. Working with community and industry partners nationwide, TRP identifies bestin-class operational and technical support and proven community outreach approaches to improve curbside recycling rates. During the 2016 IBWA Annual Business Conference, TRP Director of Corporate Partnerships Jeff Meyers provided an overview of the organization’s recent successful projects. Meyers discussed how TRP is focused on increasing new PET packaging recovery. Some commonalities among the highest recovery programs are single stream or fully comingled recycling, the use of carts, an automatic service, and local action for recycling. Sixty percent of recyclable PET packaging is found in the home and still remains unrecovered at a loss to companies, governments, recyclers, and the environment. TRP attains measurable change in curbside recycling by partnering with communities to adopt best practices through a “boots on the ground” approach— growing access to recycling, educating consumers, providing
technical assistance, and expanding best practices. TRP is scaling up to drive nationwide change at the city, regional, statewide, and federal level. This approach has generated results for IBWA and other TRP members. In the past 24 months, TRP has supported 150 communities with $21 million in investments, 390,000 recycling carts, and greater than 2 million households educated on recycling. For example, a citywide conversion to carts in Greenville, South Carolina, resulted in 35,000 family homes converted from bins to carts and 3.2 million pounds of new PET recovered annually. The Recycling Partnership encourages IBWA members to participate in new city activations and launches scheduled for their areas. To learn more about TRP, visit recyclingpartnership.org. JAN/FEB 2017