VOL. 54 • NO. 3
COLUMNS GOVERNMENT RELATIONS
24 | Election 2014: It’s Closer Than You Think The best way to positively influence elections is to always stay involved in the political system COMMUNICATIONS
26 | Winning the Hearts and Minds of Consumers Understanding the demand for bottled water TECHNICAL UPDATE
28 | FDA Publishes Final FSMA Proposed Rules (Part 1) What will be the impact of FSMA’s Food Defense Plan on bottled water VALUE OF IBWA MEMBERSHIP
32 | Reverence for Referrals Ryan Heiken (Crystal Clear Water Company) explains to Bottled Water Reporter how the referrals his website receives from IBWA’s website (www.bottledwater.org) is worth the membership dues.
DEPARTMENTS CHAIRMAN’S COMMENTARY................................2 PRESIDENT’S MESSAGE.......................................4 WATER NOTES.....................................................6 SPECIAL FEATURE: HOD MARKETPLACE...........9
TABLE OF CONTENTS
CEU QUIZ..........................................................30 ADVERTISERS.COM............................................31 CALENDAR........................................................31
14 | Large Company, Small Company
CLASSIFIEDS.....................................................31
In the home and office delivery (HOD) segment of the bottled water industry, there are roles to be played by large and small companies. Large corporations have an easier time building brand value, have cash more readily available, and can leverage customers and vendors; small businesses are nimble and can satisfy niche markets. Sharing best practices from both is a way we can help organizations—of any size—achieve more. By Steve Keim
CONNECT WITH IBWA
20 | This Ain’t Your Grandpa’s Bottled Water Industry
BOTTLED WATER REPORTER, Volume 54, Number 3. Published six times a year by The Goetz Printing Company, 7939 Angus Court, Springfield, VA, 22153, for the International Bottled Water Association, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973. Tel: 703.683.5213, Fax: 703.683.4074, www.bottledwaterreporter.org.
What we can learn from both HOD enterprises
How all HOD bottlers—large and small—can use technology to their advantage If you want to be a successful HOD business in the bottled water industry, you must have a distribution system that is efficient. The best way to build such a system is to invest in some technology. By Damon Grant
Subscription rate for members is $25 per year, which is included in the dues. U.S. and Canadian subscription rate to nonmembers is $50 per year. International subscription rate is $100 per year. Single copies are $7. POSTMASTER: Send address changes to Bottled Water Reporter, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973.