Marketing
1000%
MORE BLOG POST SHARES
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ou’ve created a blog because everyone says blogging is a great idea but you don’t see the point. You get a little bit of traffic but the blog is a real chore. Not many shares, no comments (or maybe a spammy one!!) Now, imagine if your opinion changed for blogging… Imagine if blogging was a key revenue generator for your business. Blogging is super powerful and it’s the reason why our business exists… but don’t take my word for it! We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Recently, we sent our members a blogging challenge and there were some very interesting results we want to share.
The Blogging Challenge The challenge was to write one awesome blog post. Over the last few years we have built up a lot of experience with how you can attract a lot of traffic to a blog and we wanted to share what we have learned over the years so that they could achieve great results on their blog too. Here’s an example of one of our posts that was shared 24,000 times.
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iBlog magazine OCT 2016
So we shared some of our tips and tricks and sent them the challenge to come up with a blog post that was much more popular than any other piece of content on their site. The results were very interesting and there is lots to learn from them.
Achieving over 1,000% more shares Liz Alexander is a futurist strategist and while she has mixed opinions about blogging, she always loves a good challenge. So Liz decided to create an influencer post where she got the opinion of other futurists: