John deere & charles deere

PROMOTIONAL STRATEGY The years 1848 – 1857 were called “The Golden Age” by some, especially the press.

Although the company’s financial crisis of 1850 caused some problems, The Golden Age was a time of important growth and sustained prosperity for the new John Deere company.

Several factors lead to this consistent expansion. The background economy, that allimportant marketing uncontrollable, slid from moderate growth to strong growth. Prices for agricultural products increased steadily. Farmers began to look for (and were able to afford) improved agricultural implements. With some experimentation, John Deere, “successor to Deere, Tate & Gould,” was able to present a promotional strategy that made the Deere plow one of the most sought-after in the industry. Over time, the elements of this strategy became the promotion mix used by both John and Charles Deere.