MAKE YOUR ONLINE PROFILE STAND OUT When it comes to advertising your business and reaching new customers, Google Business Profiles is a simple tool all bike fit businesses can utilise. Ben Wall of dotwall web design shares his top tips for optimising your own listing, and explains why reviews matter.
T
hese days, most people use Google to research any purchase, whether it's a new
3 things you can do right now to
TV, a pair of trainers, or indeed, a bike fit.
optimise your listing
The main questions that potential customers have are: Is there someone close to me that can serve
Business Information
their needs? And if so, are they good? To help
Your profile needs to be updated with current
answer those questions, Google will always find
photos, website, phone, and physical address
the three most relevant businesses and place them
information. In a business bio, you need to
at the top of the organic search results. This makes
describe what your business is, what it does,
having an up-to-date online profile Google is able
and make sure you use keywords that describe
to search for vital for any business.
the services you offer and where you offer them. For example: "BikefitPros are expert bike
What is Google Business Profile?
fitters in London. We offer a variety of bike
GBP is a free service provided by Google that
fitting services...". You're allowed 750
allows businesses to share information about their
characters for your bio.
services, opening hours, contacts, and business updates. Google Maps also integrates GBP listings
Reviews, Reviews, Reviews
to give the customers directions as and when
Nowadays, people want to know that someone
necessary.
has already used the product or service they plan to purchase so they know they're making
'Bike fitter near me'
an informed decision. Google understands this
This is the term most commonly used by people
as ‘social proof’. As an example, imagine there
looking for a bike fit. If you want to find new
are three Italian restaurants in your town. Each
customers for your bike fitting business, you need
restaurant has a GBP listing, has up-to-date
to optimise your GBP for these keywords.
information, and has good photos.
