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11:06 AM
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Client: Jones Garrard Design: Roundel Layout synopsis: Type restrained and set within a rigid grid, fluid image
Jones Garrard This brochure for Jones Garrard by Roundel features type that is restrained and set in narrow columns within a rigid grid. This is accompanied by very fluid image placement. The positioning of the type provides continuity and allows for variation without the design appearing random. Images that bleed off the page add raw dynamism to the spreads. Titles are positioned to the far right and pull-quotes are set in a larger typeface above and away from the body copy. The pages of this concertina-fold document are cut incrementally narrower so that the reader can see the edge of the preceding and subsequent pages. This allows you to see the titles of all the pages within the brochure immediately.
Job No:02210 Title:BD Layout (Second Edition) Page:71
Elements on a Page
placement