NO TWO PROPERTIES ARE ALIKE
Together We Will Create A Marketing Plan As Distinctive As Your Home.
There are 4 key areas that we will be focused upon.
Step 1: We will establish the best price to market your home to maximize its value.
Step 2: We will create the most effective marketing campaign to attract as many potential purchasers as possible!
Step 3: We will make sure the offer and acceptance are structured to your benefit in order to best achieve your goals.
Step 4: We will manage the negotiations and transactional process to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
Sincerely,
Designated Broker
WE HAVE THE VALLEY COVERED
Just SOME of the homes we’ve sold over the years...
Rebecca’s been selling homes since before the MLS was on the internet!
Licensed and Full-Time
REALTOR® since 1993.
Brokers License since 1998.
AZRE BR100814000
by Jacob Cabezudo
There’s a reason Integrity All Stars has its name: Rebecca Hidalgo Rains is their leader. Doing the right thing and prioritizing her clients first is the name of her game.
Rebecca got her start in the industry very young. “I originally was licensed at the age of 19. My dad got me into the business, rest his soul. He tried when I was 18, and I kicked and fought it, went to college, and was working as a receptionist in a law firm for minimum wage when I finally decided, ‘Ok, fine. I’ll go work for Pops.’” She worked with her father and siblings until she graduated from Arizona State, when she started working for home builders.
She earned her broker’s license in 1998 while on maternity leave from a builder,and subsequently worked as a sales associate for a couple of different builders. In 2005, she found herself promoted
to sales management. “You get out of real estate what you put into it. It’s not easy — it actually can be really hard to get started.”
As of 2007, Rebecca started building Integrity All Stars in the foreclosure and short sale industry. Currently, the team represents Bellago Homes as well as helps their other clients with all aspects of residential real estate.
“My biggest passion is just having fun, working with my husband, and helping new people. Whether it’s our staff, our colleagues, or our clients. What I enjoy the most is just waking up every day and helping others the best I can.”
“The biggest challenge is cramming everything into my day,” Rebecca admits. “My poor husband has suffered from my inability to be on time for a lot of things because I’m always trying to do more and cram more into my day. I think it’s just against my personality to time-block, even though I’d really love to be that disciplined.”
Rebecca values passing tips to aspiring top producers. “The best advice I have ever received is to just answer the phone.” Rebecca expresses the importance of being there for your clients because it fosters long-lasting relationships. “People are actually very surprised when they get me after-hours because once our staff goes home, my husband and I take turns answering the calls, even if it’s a brandnew lead, they actually get me on the phone.”
Rebecca also points out that moving with the future is a transition that many agents struggle with. A significant but overlooked technique that agents should work on is videography. “While everyone keeps hearing ‘it’s the wave of the future,’” she says, “very few people actually do them on a regular basis, or are comfortable on camera.” Communicating with clients or colleagues via video is just another way to strengthen connections in your business.
In her illustrious career, Rebecca has amassed over 1,000 sales and has consistently been in the
rebecca and James at their 2011 wedding in prague.
rebecca and James
top 250 in the country for the past several years. Despite this, her greatest aspirations are aimed at the future.
“I would have to say my greatest achievement is something that we’re working on right now, which is finally building our own office and creating our own space. That’s really been exciting and is a project my husband and I have been working on for the last year, and it’s finally coming to fruition.”
In her everyday life, Rebecca applies a can-do, optimistic attitude. A phrase that best describes her is “Good Morning Sunshine.” “I’m all about the sunshine. I think anyone who knows me, knows I have a positive disposition in most scenarios. I’m always trying to find the silver lining and making lemonade out of lemons.”
Rebecca married James Rains six years ago. Ever since, they have been the perfect pair, working together since 2009 and raising their family. Her joy in collaborating with James and working with clients reflects on her generous and positive standpoint in life.
In her free time, she loves hanging out with her two daughters, Hannah and Sarah. Being an avid traveler, Rebecca loves the opportunity to visit her older daughter, Hannah, who is a sophomore at the University of Hawaii. “If you give me an excuse to go someplace I’ve never been, I’m there.” But there was one trip that topped them all.
“Probably my favorite trip was the one where my husband James and I did our vows. We got married on a boat in Prague while winding our way down a river. We had a wonderful time. We flew into London and took the Eurail, traveling through seven countries in 17 days.”
Rebecca Hidalgo Rains has found a lot of success in her 25-year career. What’s even more apparent is her dedication to her clients. She has won several customer service awards, including Number One Customer Service in Arizona for Berkshire Hathaway. Clearly, Rebecca thrives off being a peopleperson and showing integrity.
“To me, success is not necessarily tied to a dollar. Dollars follow the things that you do if you do them right. And I truly believe that if you keep your clients first, ahead of your own needs, and you’re always working with integrity and doing what’s right, that’s really the definition of success.”
WHY YOU SHOULD CHOOSE INTEGRITY ALL STARS
RANKED: #1 in AZ / #29 in US
Rebecca has earned top rankings in the United States for highest production for a Latina 9 years running: 2012 – 2021. In 2021, she was #29 out of all Latino REALTORS® in all of the United States and #1 Latina in Arizona.
AS SEEN & HEARD ON
Our Mission:
We truly care about your experience, because it matters. Whether you’re a client or colleague, creating lifelong partnerships is our #1 goal.
We know most people dread moving and find it stressful. With us as your REALTOR® , we will do everything in our power to alleviate that stress. We are highly motivated but at the same time easy going which helps make your move a smooth and painless one.
We provide superb customer service 7 days a week. We can do this because while we work as 1, we are actually 4 licensed REALTORS® working in unison incorporating our forward-thinking, honesty, expertise, and combined 50+ years of experience so that those we encounter can truly feel our difference.
Check out Rebecca’s dynamic videos at IntegrityAllStars.com. She will stop at nothing to get her clients TOP DOLLAR for their homes!
Get help purchasing or selling a home from some of the most experienced real estate agents Arizona has to offer. Fill out our form below to schedule a viewing or list your home with us.
EXPERIENCE YOU CAN TRUST
The only source of knowledge is experience—Albert Einstein
Originally licensed in 1993 as a Real Estate Licensee
Earned Broker’s License in 1998
1996-2007 Specialized in new home sales
2005-2007 Sales Manager for Trend Homes
2005 Instructor @ Arizona school of Real Estate & Business
2007-2013 Focused on foreclosure market, selling short sales & REOs
2013-today Manages sales for Bellago Homes
Interviewed by KTAR Radio
Appeared Live on Ch 3 News with Scott Passmore
Featured in Phoenix Business Journal & Arizona Republic several times
Featured Speaker on various Real Estate panels over the years
2020 Featured on
Host of AWARDS
Senior Real Estate Specialist
2021 RealTrends Top 1.5% in the Nation, #8 in volume & #11 in sides
2020 Real Producer’s Duo of the Year
2020-2021 Best of Zillow
BREA 2018 Highest Volume East Valley Individual
2017 #2 FIMC Brokers Cup Fairway Mortgage
WeServ 2015 Multi-Million Top Producer
National Hispanic Real Estate Professionals
2022 #17 in US
2021 & 2020 #29 in US, #1 in AZ
2019/2018 #17 in US, #1 female in AZ
2017 #136 in US, #1 female in AZ
2016 #100 in US, #4 in AZ
2014 #109 in US, #3 in AZ, #1 female in AZ
2013 #25 in US, #2 in AZ, #1 female in AZ
2012 #214 in US, #36 in AZ
Berkshire Hathaway HomeServices
2022 #2 Team Company Wide
2021 #1 Team Company Wide
2020 #18 in US for Residential Units Sold & #22 in US for GCI
2019 Top 100 Residential Units, #1 Team Company Wide & Top 100 Total GCI
2018 #68 out of 43,000, #2 in GCI out of 925, & #1 with Most Units Sold out of 925 AZ Agents
2017 Explosion Speaker, #2 Team Company Wide, & Top 100 Residential Units
2016-2019 #1 Outstanding Customer Service Award
2016 / 2017 / 2022 #2 Team in AZ
2015 #6 Team in AZ
2015-2019 Chairman Circle Diamond Award
Top half of the Top 1% of REALTORS® in Arizona several years running
Did you know, in AZ, only 8% of REALTORS® are full time? Only 4% sell two homes a month or more.
“We couldn’t have done all of this without our amazing team and most of all our wonderful clients that make all of this possible...” - Rebecca Hidalgo Rains
QUESTIONS & ANSWERS
Questions to ask during interview with a Listing Agent
1. How long have you been licensed? Rebecca completes 31 years in May 2023, James completed 18 years - combined just the two of them, 49 years of experience, not to mention the rest of the team.
2. How long have you been selling FULL TIME? The entire 49 years.
3. How many homes have you sold in your career? Over 2,000.
4. How many listings do you currently have? This varies, with the Builder account and seasonality, we typically have 10-20 listings any given time.
5. How many listings have you sold this past year? Since 2019, we have listed and sold 295 homes. Does not include representing Buyer clients.
6. What’s the average sales price of the homes you’ve sold this past year? Our average was 498k.
7. What’s your list to sales price ratio? 98%
8. What’s your average days on market? 29 days
9. How many Buyers have you sold homes to in the past 5 years? 146
10. Besides entering the listing in the MLS and putting a sign out front, what other marketing do you do to sell your listings? Please refer to the listing menu for a complete list.
11. How much $ do you invest in marketing each of your listings on average? On average, over $1000.
12. Have you done probate work before? Yes
13. Do you have an estate sale person you’ve worked with in the past? Yes
14. Do you have 3 recommendations on who to hire to do an estate sale? Yes
15. Have you sold homes with acreage before? Yes
16. Why should I trust you to sell my home? Because we have a stellar record, never a complaint and several past clients willing to be references that have given us fantastic online reviews.
17. Do you have 3 references I could contact that you’ve listed and sold their homes this past year? Yes
18. What do you think we should list this home for? Must discuss details in person after viewing the home.
19. What work do you think we should do to it? Must discuss details in person after viewing the home.
20. How long can we expect it to be on the market before we get an offer? Depends on pricing strategy selected.
COMMUNITY PHILANTHROPY
Agent Charitable Outreach
Habitat for Humanity’s vision is a world where everyone has a decent place to live.
As a nonprofit, ecumenical Christian ministry that builds with people in need regardless of race or religion, Habitat for Humanity welcomes volunteers and supporters from all backgrounds.
We have more than 1,400 local affiliates in the United States and more than 70 national organizations around the world. Together, we have helped more than 1 million families — representing 5 million people — improve their living conditions since our founding in 1976.
Feeding kids.
Feeding spirits. Empowering communities.
Every year, millions of children die from preventable causes such as pneumonia, diarrhea, malaria and undernutrition. Hunger is still causing nearly half of deaths in children under 5 years old. From this data, we estimate at least 6,200 children die each day from causes related to undernutrition. This is heartbreaking.
Feed My Starving Children (FMSC) believes hope starts with food. As a Christian nonprofit, FMSC is dedicated to seeing every child whole in body and spirit. FMSC works with food distribution partners that stay with communities for the long haul, empowering them to move from relief to development.
FMSC meals are developed by food science and nutrition professionals to supplement nutritional needs and reduce problems with malnutrition. Nutrition allows children to grow, thrive and develop to their full potential.
Scott Detherage Foundation - Founded in the memory of Scott Detherage, a child advocate and City of Chandler Housing Youth Program Coordinator. The Scott Detherage Foundation aims to provide financial support through college scholarships to disadvantaged students living in the Chandler area. Through funding activities and donations, the foundation’s mission is to continue Scott’s life work of unwavering dedication to the Chandler youth by expanding educational and development opportunities for students demonstrating academic and financial need.
Jonathan «««««
CLIENT TESTIMONIALS
Rebecca and her team (Ashley and Ayriel) are fantastic. They reviewed every aspect of helping my brother and I review and prepare the house. I have bought and sold several other homes and have not come across a more professional team of experts. Everyone has done an outstanding job and I was discussing with my brother - I should move out of my house and have them all come in and make it look brand new. They all have a great gift and a great eye for making places look great. If I was able to give 10 stars I would! Fantastic service and quality throughout and the professionalism to execute every detail is exceptional.
Alan Diamond«««««
Positive: Professionalism, Responsiveness
I am super happy with the job that Rebecca and the entire Integrity All Stars team did for my house sale this year. I'm an out-of-state seller, and they took care of absolutely everything for me. They coordinated with my property management company and tenants. They managed the home improvements and cleanup. Finally, they handled the negotiations and contracts. All of this without me ever needing to travel. They made every accommodation to help me get the house ready, advertise it, and sell it in a very short period of time. I could not be happier with the experience. Most impressive of all was not just how responsive Rebecca and the entire team was, but also how much they really worked to make sure I felt informed and comfortable through the whole process. Using video chat, for example, to walk me through current issues and resolution. Thank you so much for a great experience!
Brett Tidball«««««
Rebecca, James, Ayriel, and Ashley were incredible to work with!! They were one step ahead of all my questions and helped put me at ease over and over. Selling a house isn't easy but when you have All-Stars helping you along the way it is significantly easier. Thank you all for everything you did for my family and me!
William Hardy«««««
Positive: Professionalism, Quality, Responsiveness, Value
Rebecca and Jim reigns were wonderful when it came to selling my house. It was easy and painful. I got the best price any homeowner could wish for. They truly are the best agents in the valley. The best part I only had to stage it for one weekend it’s sold within two days. The Best!!!
Craig Kitchen«««««
Rebecca and James and the Integrity All Stars team were terrific handling the sale of our home and the purchase of our new home. They have constructed a business process that is flawless in addressing all the aspects of a sale or a purchase. Their attention to the smallest detail makes all the difference. We had multiple offers (ABOVE ASKING) on the first day our home hit the market and they negotiated the purchase of our new home so we were able to simultaneously close within 30 days. In 50 years of buying and selling our homes, we never had a deal work this smoothly or this quickly. We would 100% use this team again and highly recommend them to everyone we know. Thank you, Integrity All Stars.
Kar Goodwin«««««
CLIENT TESTIMONIALS
Positive: Professionalism, Quality, Responsiveness, Value
From the very moment that I contacted Rebecca and her team, I felt assured, confident and excited! Rebecca and her husband met with me face to face immediately after contacting them. We thoroughly discussed every detail needed to get our house ready for market, the date we needed to put it on the market and what that all entailed. Soon after, our house was photographed and marketed online. Days later our house went live and it was under contract immediately! From the minute the contract was signed to the minute we closed, Rebecca and her team...most especially Rebecca, Ayriel and Cherie...we’re on top of everything. And I mean everything! We were in contact daily. From start to finish all went very smoothly! My husband’s job has moved us around over 8 times and I can honestly say that Rebecca Hidalgo Rains and her entire team are the very best in the Real Estate Industry! The. Very. Best. I highly recommended their team to everyone out there looking to sell or buy a home! Look no further! Honestly, there is nobody out there that will get the job done for you better than Rebecca and her team!!
Glenn Christensen«««««
Positive: Professionalism, Quality, Responsiveness, Value
Rebecca and her team did an awesome job helping me sell a rental property in Copper Basin. I live out of state, so I was not available to coordinate the needed repairs before we could market the house. Rebecca handled all the contractors, picked out materials and made sure the work was done quickly and professionally. I did not have to do anything! The house sold in 5 days at $16,000 over asking with 10 offers. We own 2 other rental homes in San Tan Valley, when it is time to sell those Rebecca will be our first call. I highly recommend Rebecca and her team.
Lukas Olson«««««
Positive: Professionalism, Quality, Responsiveness, Value
Working with Rebecca and her team at Integrity All Stars was such a breeze! We happened to purchase a house her team was selling, and were so impressed with how responsive and helpful they were during that transaction that we changed our mind from renting our previous house to selling it!
Selling our house with their team was incredible. I can't begin to explain all of the things their team just "does right." They have so much experience and expertise in their area that I really would recommend them to everyone.
If you're thinking of selling your home (or buying a new home), GO WITH THEIR TEAM! I can't sing their praise enough!
If you own your current home, but want to upgrade by purchasing a new home, you don’t have to wait any longer.
When you list your home with us, you may be able to:
• Get under contract now and avoid any future price increases
• Receive a discounted REALTOR® commission fee
• Have your new home started before your current home has completely closed escrow
• May be able to avoid the dreaded “double move” For a free, no obligation market analysis of what your current home is really worth!
“I would like to extend a HUGE thank you to Rebecca and Integrity All Stars as they made the whole process of selling our old house and purchasing a new house so seamless. Rebecca is honest, trustworthy and made us feel comfortable from our first meet. We had an idea that Model 208R would be the perfect fit for our family. Rebecca, Lilly and Larry made the whole buying of a new house experience exciting, easy and fun. They all made it a team effort, or family effort, because they make us feel like we are all family. I have been promoting our experience with Rebecca, Lilly and Larry to our friends and coworkers.We hit the jackpot when we were able to connect with them to purchase our new build with CalAtlantic Homes.” ~ Gaylynn England
RIM COUNTRY CABIN TOURS
Have you ever dreamt of owning your own cabin in the cool pine trees? In 2017 we purchased our dream, a little cabin in the cool pines in Strawberry Arizona. Before we invested ourselves, we had stayed in various VRBO rentals over the years in places like Mund’s Park (Flagstaff), Heber, Showlow/Pinetop as well as Pine/ Strawberry. Besides being on average 25 degrees cooler, it’s ONLY 1.5-2 hours from the Southeast Valley where we live, which was huge for us. We originally purchased planning on renting it out when we couldn’t go up there, but we love it so much that we spend most weekends possible (when we aren’t working) in the cool pines with our family and friends. We’ve also sold a lot of cabins since then too. It’s easy to get hooked, there’s so much to offer and everyone really is so nice up there. (It proved to be an excellent get away during Covid as well)
If you aren’t familiar with the area but have thought about renting or buying up there yourself, you should check out some of the links on the website, https://integrityallstars.com/ rimcountry/. And if you’d prefer to rent first, you may want to check out VRBO for some places to test the waters. We always recommend to spend some time up there first getting to know the area to see if you enjoy it as much as we do.
Three of our favorite restaurants to eat and also hang out as they have live music regularly are The Old County Inn, The Weekender Bar & Restaurant, & Pinewood Tavern.
If you like to hike, there are lots of trails, but you definitely should check out the Natural Bridge. Kayaking or just being out on a lake, there’s Blue Ridge which isn’t far. Another past time is riding around town or in the forest in side by sides, lots of trails to do that with some amazing views.
If shopping is your thing, there’s several antique and boutique shops in the area.
All in all, it’s cool, peaceful, quiet and simply gorgeous- if you haven’t been, you should definitely come see why we call it our little slice of Heaven. We’d be delighted to show you some cabins if you do, just give us a heads up by calling our office before you drive up the hill. It really is fun to check out!
Hope to see y’all up there soon!
I LOVE HELPING SENIORS
For over 3 decades serving my clients, there is not anything more satisfying than helping our Seniors. They have a special place in my heart. Perhaps it’s because my own Grandparents played a large role in my upbringing, or just perhaps it’s their general lack of having a filter; I don’t really know the reason but I find it fun and rewarding. I like to think I treat them like my own family and always put their needs first whether it’s selling or buying or sometimes both, like I got to do for the Pavlins.
Our office is rather closely located to Sun Lakes and I have helped my mother recently purchase in Solera in Chandler. I believe they are great communities for finding activities and friendships and everyone in general is really nice and looks out for one another. Because I’ve become so passionate about helping our Active Adults, I recently completed additional education and earned the prestigious designation of SRES.
Why Use an SRES®
A Seniors Real Estate Specialist® (SRES®) is uniquely qualified to help you take the next step.
As someone over the age of 50, your needs aren’t the same as a first-time homebuyer or seller. You might be looking to retire, downsize, or join an active adult community. Whatever reason you may have for considering a move, you can depend on an SRES® to guide you through every part of the process.
Seniors Real Estate Specialists
CERTIFIED TEAM IN THE UNITED STATES
We are so excited to announce that Integrity All Stars – Berkshire Hathaway is now fully Crypto Certified! What does that mean for our clients? Well, we can now help those looking to use their Cryptocurrency to purchase and sell real estate. We can also help sell your home as an NFT and in doing so help reach even MORE potential buyers. As a Crypto Certified agent, we will help our clients through every step of the process and ensure all transactions go on to the blockchain. If this is all still confusing to you please check out Rebecca’s Grateful Heart video she shot with Adam Brown VP of Sales & Broker Relations at Propy on exactly how buying real estate with Cryptocurrency works!
We are so excited to announce that Integrity All Stars Realty is now fully Crypto Certified! What does that mean for our clients? Well, we can now help those looking to use their Cryptocurrency to purchase and sell real estate. We can also help sell your home as an NFT and in doing so help reach even MORE potential buyers. As a Crypto Certified agent, we will help our clients through every step of the process and ensure all transactions go on to the blockchain. If this is all still confusing to you please check out Rebecca’s Grateful Heart video she shot with Adam Brown VP of Sales & Broker Relations at Propy on exactly how buying real estate with Cryptocurrency works!
STAGING A HOME
In a highly-competitive market, with many homes to choose from, there are certain features that buyers look for. They like to see a very livable home that will impress their friends and relatives.
There are two main benefits of home staging: faster selling time and higher sales price of real estate. According to the National Association of REALTORS®, staged homes sell 80% quicker, and for up to 11% more money than non-staged properties.
Home buyers tend to select homes based on curb appeal and first impressions. That is why home staging is so important. A staged home can create an emotional chord with the buyer. A staged home helps buyers envision themselves in the house.... creating the lifestyle they desire and would potentially lead while living in the home.
Staging makes a house appeal to the greatest number of potential buyers, and helps make it feel like a home – one the buyer would love to move into. Buyers remember staged homes better and walk away feeling a greater connection with the home – imagining what it would be like to live there.
spiceupyourhome.com/staging-services/
STAGING benefits
36% PRIMARY BEDROOM
MOST IMPORTANT STAGING AREAS FOR HOME BUYERS: 36% KITCHEN & DINING ROOM
39% LIVING ROOM
81%
OF BUYERS' AGENTS SAID A STAGED HOME MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME.
39%
OF HOME BUYERS SAID THE LIVING ROOM WAS THE IMPORTANT STAGING AREA
59%
OF BUYERS WERE AFFECTED BY THE HOME BEING STAGED CITED BY BUYERS AGENTS
*NAR STATISTIC 2023
75% of sellers see a ROI 5% - 15% over the asking price when they choose to stage their home professionally before putting the home up for sale.
8 seconds is the wow factor. Within in seconds, the buyer will look for the positive in the property and minimize the negative as their emotional connection starts within the first 8 seconds.
A survey from the International Association of Home Stager Professionals shows:
Staging sells homes 3 - 30 times faster than the non-staged home. Staged homes increase the sale price by up to 20% on average.
SIGNATURE STAGING SERVICE
We will begin with a walk-through of the whole house with the critical “buyer’s eye ” We will make recommendations room by room to obtain a quick sale of the property, such as: paint palette, decluttering, re-organizing an existing furniture and decor, minor home improvements (such as lighting, cabinet hardware), curb appeal and more!
For hands-on-staging our design team will focus on style, layout and measurement to design the ultimate staging highlighting your home and appeal to the most potential buyers.
Indoor and outdoor Initial property assessment
Complete home staging management
room function/purpose analysis
Furniture selection/arrangement and removal
Paint color selections (painting/removal of wallpaper)
Wall decor and accessories placement
Decluttering/cleaning arrangements
Lighting; use of natural and accent lighting
Flooring analysis
Depersonalizing
Floor sweep (after stage and de-stage)
Artwork and accessories
Additional recommendations may be suggested
KEY MARKET FACTORS
The First Impressions Are The Most Important
How Long Does It Take To Sell A Home?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
We Can Control:
ü Price ü Condition of your home ü Terms offered
We Can’t Control:
ü Location ü Competition ü Market Conditions
Pricing Strategy
A HOME AT 98%-101% OF VALUE BASED ON PREVIOUS RECORDED SALES IS STATISTICALLY PROVEN TO MAXIMIZE SALE PRICE
Pricing a home in the A-B range limits buyer demand, and is likely to attract the wrong buyers, people who are looking for a nicer home.
Pricing a home in the C range loses about 26% of potential buyers, limiting competition and resulting in slightly lower sale prices.
Pricing a home in the D range attracts about 1% more buyers than the our recommended range, but ultimately results in slightly lower sale prices because many of these buyers can’t afford to compete as the price escalates.
Pricing a home in the E-F range often attracts the wrong buyers, either wholesale flippers, or people who are looking for a lower priced home.
There are 4 major factors in selling your home:
Price | Marketing | Terms | Effective Transaction Management
Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market. There are 3 pricing strategies to selling your home: At
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME. 95%
EVERYONE STARTS THEIR SEARCH ONLINE
• Zillow reaches more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches!
• Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now.
• Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%.
Source: Zillow Internal, 2014.
Enhanced Listings On:
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices.
Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• 68% are not on other real estate sites
• 62% are buyers who will buy a home in the next six months**
• 41% are 1st time homebuyers
• 42% are pre-qualified for a mortgage
*Omniture, June 2014
**ComScore Plan Metrix Key Measures
Local Print Advertising
It is important to use eye-catching, professionally designed and printed property flyers, direct mail postcards and emails. These are often the first contact a buyer has with your property and can be one of our most effective tools in communicating the distinctive qualities of your property. It is important that these materials leave buyers with the best impression possible of your property.
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications.
PHOTOGRAPHY & VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CREATING BUZZ AROUND YOUR HOME
We Put Social Media To Work For You
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using brokerto-broker marketing, which includes a strong social media component.
• We will post your newly listed property to our extensive real estate network ensuring maximum exposure.
• Pictures are worth a thousand words. We will promote any virtual tours and photos of your property on our social network.
• We will leverage our social network to let potential buyers and other agents know about open houses and property information changes.
