Breakdown of Department By Position and Gender
Male
Female
Chair/CEO/MD/Managing Partner
87%
13%
Other Executive Management
69%
Account Management
30%
New Business/Marketing/PR
42%
Account/Strategic Planning
43%
Research/Information
50%
50%
Media Planning and Buying
50%
50%
Search/SEO
50%
50%
Media Research
100%
Other Media
55%
Creative - Copywriters/Art Directors
67%
Creative - Digital
70%
Creative - Design
71%
Other Creative/Studio
64%
Creative Services incl. Art & Print Buying
67%
Project Management
20%
Digital Programmers/Web Designers
90%
10%
Digital Production
89%
11%
Digital Project Management
50%
Digital UX/Information Architecture
60%
Other Digital
50%
TV/Cinema/Radio Production
47%
Production Administration
29%
Finance/Payroll/Cashiers
33%
Human Resources/Training*
15%
IT
86%
PA/Secretaries
100%
All other staff
33%
31% 70% 58% 57%
45% 33% 30% 29% 36% 33% 80%
50% 40% 50% 53% 71% 67% 85% 14% 67%
Q. Please provide a breakdown of your staff by each of the following departments. 15
IAPI Industry Census 2013