DIFFERENTIATION THROUGH HOMEOWNER CARE how leveraging your homeowner care initiatives in the sales process can set you ahead of the crowd
At CONASYS, we are proud to be innovators. We like to think that we are the best at what we do, just like you! Our cloud-based homeowner portal has been enhancing homeowner care and engagement for new home builders and developers since 2006. Our latest platform is built on the feeback of over 350 builders and developers, and 35,000 of their homes.
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DIFFERENTIATION THROUGH HOMEOWNER CARE
TA B LE O F CO N TEN TS
WHY LEVERAGE HOMEOWNER CARE?.................p.4
CURRENT TRENDS & CHALLENGES.......................p.6
THE
SOLUTION.................................p.8
THE OUTCOME................................................ p.12
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WHY LEVERAGE HOMEOWNER CARE? word-of-mouth is still the best source of leads: when choosing a contractor for projects, 70% of buyers rely on referrals from freinds, family or neighbours nahb.com, May 2013
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DIFFERENTIATION THROUGH HOMEOWNER CARE
IT IS A KEY DIFFERENTIATOR Today’s new home market has a lot of similar product with a lot of similar features; leveraging your homeowner care initiatives can help you stand out in a crowded market
IT BUILDS TRUST AMONG YOUR HOMEOWNERS Traditionally, new home builders will wind down their homeowner engagment activities shortly after key release. Commiting to your homeowners long-term will form a relationship based on trust.
IT WILL ENHANCE & PROMOTE YOUR BRAND Committing to a long term relationship with your homeowners will allow you to promote both your brand and your project to the perfect client base - existing customers with whom you have built a rapport and who are happy to be engaged on an regular basis.
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CURRENT TRENDS & CHALLENGES Customer service is fast becoming a deciding factor for new home purchasers. Don Forsgren, President & CEO, Intracorp Canada
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DIFFERENTIATION THROUGH HOMEOWNER CARE
HOMEOWNERS
VS. INVESTORS.....
Recently the ratio of owner/occupier Vs. investor has risen in favour of the owner/occupier. This is group of buyers that have a tendency to be better informed based on a in-depth and rigorous research. The project location and individual unit will also hold more weight in their final decision, as will the actual builder or developer
THE RISE OF THE TECH-SAVVY BUYER Todays’ purchasers are more in-tune with current trends and technologies than ever before. They are fully ‘connected’ 24-7 and can find whatever information they are looking for almost instantaneously. Transparency has never been more important!
DOWNSIZERS Many of today’s purchasers are ‘downsizing’ from larger homes. Furthermore, they may also be searching for an additional home for their kids. Establishing a solid relationship in this scenario can lead to several new clients, all at once
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THE SOLUTION The Conasys platform will not only help solidify our reputation as innovators, but more importantly it is a resource that our homeowners will come to trust and rely on. Chris Vollan, VP of Development, Rize Alliance
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DIFFERENTIATION THROUGH HOMEOWNER CARE
A FULLY INTERACTIVE HOMEOWNER PORTAL Our cloud-based portal was designed to allow homeowners better understand and maintain their home. We source and collect all of the information unique to each unit and arrange it into an interactive and intuitive online portal that is instantly accessible 24 hours a day from anywhere in the world, and from any device. There is also a 1-click service request function, so easy and so effective that both you and your homeowners will love it! The portal promotes a long-lasting, symbiotic relationship between you and your homeowners by providing you with a mutually beneficial engagement platform.
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THE SOLUTION, CONTD... CONASYS’ industry-leading engagement platform allows us to leverage our brand and reputation across all divisions; it will become a fundamental part of our customer service platform Jim Bogusz, Chief Operating Officer, Beedie Development
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DIFFERENTIATION THROUGH HOMEOWNER CARE
SALES CENTER KIT & TRAINING Our custom deisgned sales center package was created to allow you to show your commitment to long-term homeowner care, right in the sales center. Each element was designed to compliment your core marketing collateral: A branded video can either be embedded in your website or streamed live in the sales center, a sample portal allows customers to peruse a working version of the platform, sample guides replicate what homeowners will receive, and elegant brochures are a take-away reiteration of the service. We will also host a full training program with your sales team.
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THE OUTCOME At a time when locating home buyers is still a challenge, builders around the country are placing more emphasis on turning their existing customers into advocates for their products and communities; Referrals also reflect their customers’ satisfaction with the overall purchasing experience builderonline.com, February 2013
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DIFFERENTIATION THROUGH HOMEOWNER CARE
NEW COMMUNICATION CHANNELS Our platform affords you, your brand and any sales activities a whole host of new communication channels.
IMPROVED TRACTION & EXPOSURE Because your project will be promoted by us using the above chanels, you sales efforts will achieve more traction.
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ENHANCED SALES & MARKETING Our sales and marketing package was designed to compliment and enhance your efforts, at every touch point.
HAPPY HOMEOWNERS! Your homeowners will come to champion your brand to their friends, family & neighbours, who are more likely to become your customers too! SOCIAL
THANKS FOR READING!
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DIFFERENTIATION THROUGH HOMEOWNER CARE
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