Ivan Fraser-TVC-Art Direction-Portfolio

Page 1

Art Director


I V A N

F R A S E R

A R T

D I R E C T O R


ART DIRECTOR

A FOCUSED, SOLUTION ORIENTATED AND HARDWORKING APPROACH TO ART DIRECTING AND SET DECORATING, COMBINED WITH THE ADVANTAGE OF HAVING WORKED WITH THE BEST IN THE SOUTH AFRICAN FILM INDUSTRY OVER THE PAST EIGHTEEN YEARS, IS WHAT DIFFERENTIATES ME (AND MY EXPERIENCED TEAM) AND MAKES ME A VALUABLE ASSET ON ANY SIZE PRODUCTION. IN ADDITION TO BEING BOTH VISUALLY EDUCATED AND SELF-IMPOSING THE HIGHEST STANDARDS FOR TIME-AND-BUDGET MANAGEMENT, PROCUREMENT, FABRICATION AND EXECUTION, MY REPEAT REFERRALS COMES FROM MY ABILITY TO CORRECTLY AND TIMELESSLY FACILITATE BOTH CLIENT AND AGENCY AND DEVELOP THE CREATIVE VISION OF ANY PROJECT TO ENSURE AN EXCELLENT FINAL PRODUCT. I AM A LIKEABLE NETWORKER WITH A GREAT SENSE OF HUMOUR AND A WEALTH OF PRACTICAL EXPERIENCE AND AND I ENJOY WORKING CLOSELY WITH BOTH PRODUCERS AND DIRECTORS TO OPTIMISE SMALL AND LARGE PROJECTS WITHIN BUDGET AND ON TIME. I AM PASSIONATE ABOUT FILM AS A COMMUNICATION AND VISUAL MEDIUM AND WOULD LOVE TO TALK TO YOU ABOUT YOUR PROJECTS AND EXPLORE HOW ‘IVAN FRASER’ CAN HELP YOU REALISE YOUR VISION. CONTACT ME ON: iamivanfraser@gmail.com www.ivanfraser.co.za

0027 71 873 1728


WWW.IVANFRASER.CO.ZA

ART DIRECTOR

IAMIVANFRASER@GMAIL.COM


Break slide

TVC/ADVERTS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.


I V A N

F R A S E R

A R T

D I R E C T O R


CLIENTS


CLIENTS



SCREEN GRABS

A special rig got built to do the ‘perfect pour’!

AFIA


AFIA


Possible location to build the Oil Press.

AFIA


Some references to actual sizes of the Olive Press build.

AFIA


SCULPTING OF OLIVES

I ended up getting 1500 ‘hero’ olives sculpted and moulded.

AFIA


OLIVE PRESS - CONSTRUCTION

To get the correct rock finish, they had to hand sculpt them individually.

AFIA


ENGINEERING IN PROGRESS

The olive press had to work. I got an engineer to help build the drive train. A Variable speed motor, with a controller got added.

AFIA


OLIVE PRESS

After assembling on location, we did a whole days testing and ageing before handing over to the shooting crew.

AFIA


The finished build of the Press on location.

AFIA



SCREEN GRABS

Three different parts of the world had to overlap each others actions.

VICKS


SCREEN GRABS

Same story telling, with three different families.The colour palette determined the look&feel of each families country of origin.

VICKS


I had to get labels printed for the ‘hero’ bottle.

VICKS


SET BUILDS - KITCHENS

I got three kitchens installed/altered and three bedrooms built.

VICKS


RENDERS OF POSSIBLE KITCHEN RENOVATIONS AS PER BRIEF

VICKS



SCREEN GRABS

This was a challenging and technical, five days shoot, with two shooting crews and some ‘drone’ vfx, flying days in-between.

WARKA


SCREEN GRABS

I got a packs company in, to handle the beer requirements. Branded umbrellas got manufactured as per specs.

WARKA


STORY BOARDS

WARKA


BACK PACK - DESIGN MOODS

I took some inspiration for the back pack design from some contemporary pieces.

WARKA


FUNCTIONAL PROP - DESIGN AND MANUFACTURE

BACK PACK DESIGN/RENDER

Three back packs had to release 30m of fabric each, with multiple takes.

WARKA


FUNCTIONAL PROP - DESIGN AND MANUFACTURE

BACK PACK DESIGN/RENDER

Working on a 45 deg slope made re attaching the rolls more challenging.

WARKA


1

CAR WASH - RENDERS/DESIGN IDEAS

FRONT

SIDE

5500mm

900mm

SLEEVE

1500mm

SLEEVE

MOVE INTO FRAME 50%

2600mm

3700mm

4100mm

4100mm

300mm 300mm

MOVE INTO FRAME 50%

2000mm

650mm

300mm

900mm

2000mm

2000mm 650mm

650mm

300mm

900mm

25% SCALE

I went through a couple of briefs to get the design dialled in correctly.

WARKA


1200mm

1200mm

BACK

SIDE

RENDERS

25% SCALE

WARKA


CAR WASH - DESIGN IDEAS AND MOODS

RENDERS MOODS

The design had to incorporate some colourful and ‘dinky’ toy like features.

WARKA


SCALE AND SIZE TESTING

The foam rollers became quite tricky to function correctly.

WARKA


FUNCTIONAL PROP - DESIGN AND MANUFACTURE

BEER TRAY

Some more hand held prop manufacturing.

WARKA



SCREEN GRABS

All the ‘hero’ bottles had to be found locally and then labels printed and product added. The original bottles got stuck in customs.

WARKA


SCREEN GRABS

This was a fun project with multiple locations and even a skateboarding dog. The fake designed movie posters went through a good couple of subtle changes.

COCA-COLA


MANUFACTURE OF HERO - FUNCTIONAL PROP

The Ostrich suit was an awesome puppeteering challenge.It worked well, with a separate neck for the ‘riding’ shots.

COCA-COLA



SCREEN GRABS

I had to get the big hand held boards designed and printed.

ORAL-B


SCREEN GRABS

Propping the actors was the main styling element.I can honestly say… All of them had good teeth.

ORAL -B



SCREEN GRABS

All these ‘bump’ into each other moments, made for some interesting laughs on set.

HEAD AND SHOULDERS


SCREEN GRABS

Different seasons in the story, dictated the mood and feel of each locations dressing.

HEAD AND SHOULDERS


ON SET

SPRAY PAINTING THE TREES TO LOOK LIKE AUTUM

I got twenty boxes built and aged and brought in 35 trees and got the leaves sprayed. The changing of seasons and time passing was the major beats of this project.

HEAD AND SHOULDERS



SCREEN GRABS

This shoot had us cover a lot of signage in Cape Town.

HYUNDAI


SCREEN GRABS

I loved travelling all over with this shoot.It was quite ‘loose’ (Documentary style).

HYUNDAI


HERO PROP MANUFACTURE

Power hosing the surface and getting 20 huge pot plants removed before 6am shooting at Cape Town Convention Centre…that was a busy start to a fast shooting crew.

HYUNDAI



TUCK SHOP - INTERIOR SET BUILD

Set building and some quick drawings.

SHELL



SCREEN GRABS

I had some fake tusks fabricated.The poachers guns were actual firing AK 47’s. Very fun shoot, with an inspiring outcome, that took me to some beautiful locations.

WWF



SCREEN GRABS

What an honour to be part of a world wide campaign.We smashed car windows, threw bicycles, broke tennis rackets and I met my favourite cyclist of all time… Mark Cavendish!

OAKLEY


SCREEN GRABS

This was a very prop heavy job. We worked with athletes of all sports fields.

OAKLEY


ROTI


Break slide

MORE TVC’S

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.


Working my way up through the ranks of the ‘Art Department’ and being part of ALL aspects, gave me a world of knowledge and experience throughout the years.

MORE TVC’S


The art of film making and working with so many different mediums is a very creative and stimulating environment.

MORE TVC’S


Shooting inside studios with very specific set ups, re focusses you to really follow the directors briefs and shooting story boards, down to a T.

MORE TVC’S


Theres always the set and re setting up of each shot.

MORE TVC’S


Working closely with the DOP’s to achieve the Pack Shots!

MORE TVC’S


Big rigs and attention to detail.

MORE TVC’S


Some shoots are endless raking up of confetti! I always find myself laughing at what it takes to get the shots.

MORE TVC’S


Haunted houses, NO problem.

MORE TVC’S


I always have as much of the dressing functional as possible. It assists in selling the scene.

MORE TVC’S


KICKING OSTRICH RIG

LIGHTWEIGHT PROPS

I always make sure that I fully understand the directors vision, and then I add to it in a visual/creative way.

LIGHTWEIGHT PROPS

MORE TVC’S


All projects takes a lot of research to get the correct look and feel across. Especially the Period pieces.

MORE TVC’S


Smoke, water , explosions or anything special effects… is my forte! (only applicable to the top two photos on the left.)

MORE TVC’S


Over the years Ive seen so many different scenarios play out with huge rigs! Crash,boom,bang!!!

MORE TVC’S


On this shoot, the Greens department really had their work cut out. The wind was a huge factor on the day. All the palm trees got metal bases and where dug into the sand.

MORE TVC’S


BLACK MIRROR SERIES - THIS WAS THE PILOT FOR THE SHOW

I get to meet all the different knowledgable people in their respective fields. Propping TVC’s are great fun.Amazing action sequences was shot for the PILOT.

MORE TVC’S


Here I was given an empty floor space in a derelict old building. We polished the floors and painted all the walls and with a big amount of dressing, created a LOFT APARTMENT!

MORE TVC’S


Im always amazed at what it takes from all the relevant departments to get ‘the shot’. A dinner setup sounds simple, until Lighting and Grips moves onto the set.

MORE TVC’S


PACKS

Its good to get a holistic view of the products in their respective environments.

MORE TVC’S


PACKS

Selling a brand and understanding the colour scheme. Truck loads of fake flowers or fruit anyone?

MORE TVC’S


TRAIN BUILD

DONKEY HEAD MANUFACTURE

The saddest part for me is to see how a prop or build, becomes redundant after the famous words (THAT’S A WRAP).

MORE TVC’S


ROTI


Break slide

MUSIC VIDEO’S

PERSONAL PROJECTS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.



SCREEN GRABS

WHITE WASH IS A SOUTH-AFRICAN RAPPER THAT WANTED AN ONLINE PRESENCE IN THE FORM OF AN AWESOME MUSIC VIDEO… I THINK THIS VIDEO DID JUST THAT!

WHITE WASH


SCREEN GRABS

This was a project that still makes me smile!A lot of silly creative ideas went into this.

ACTUAL PICTURE

WHITE WASH


SCREEN GRABS

ACTUAL PICTURE

WHITE WASH



SCREEN GRABS

Styling this was piece was the main focus.

ABZ


SCREEN GRABS

This character had to be part tribal and part feral, with an appetite for WAR.

ABZ


SCREEN GRABS

Yes, that is a hockey mask sprayed cream with flashing lights.

ABZ


ROTI


Break slide

DOCUMENTARY

PERSONAL PROJECTS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.



SCREEN GRABS

The Art Direction was quite an involved process.

CUT AND RUN


SCREEN GRABS

Working closely with the Director to keep the look&feel in all parts of the film relevant.

CUT AND RUN


SCREEN GRABS

Choosing the correct locations to assist in the story telling.

CUT AND RUN


SCREEN GRABS

Multiple small dresses and a lot of scenic paintwork with some laughter in-between.

CUT AND RUN


SURRENDER


SCREEN GRABS

Behind telling a story of a traveler, is an even better story of finding locations to shoot at.

SURRENDER


SCREEN GRABS

Character and Narrative driven films lends themselves to wide shots.

SURRENDER


ROTI


Break slide

SHORT FILMS

PERSONAL PROJECTS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.



SCREEN GRABS

This project got us thinking about how we can adapt an already written script, with some beautiful shots and characters.

BARBER SHOP


SCREEN GRABS

It turned into a self funded, one day shoot! (Smashed it)

BARBER SHOP


ALOMTEENWOORDIG

OMNIPRESENT


SCREEN GRABS

My only project that I directed!

ALOMTEENWOORDIG


SCREEN GRABS

The staging of the film was very important. Clutter everywhere. Just like when you live by yourself for years!(Memories and sentimental objects everywhere)

ALOMTEENWOORDIG


SCREEN GRABS

It was important to show the lonely ness of the character with the house thats far from every day life and alone on a farm.I styled this project incl. the classic roses printed shirt.

ALOMTEENWOORDIG


SCREEN GRABS

Its with great pleasure that I present my 4 days of shooting.This is my ‘only’ directed and written project. Sorry, no subtitles.

ALOMTEENWOORDIG


TURBO THABO


ROBO SUITS/ DRESS REHEARSAL WITH ACTORS

Getting the suits to function and be light enough and comfortable, got us tweaking for 2 days, before the 1st day of shooting.

TURBO THABO


ROTI


Break slide

PACKS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.


YOU’VE GOT MAIL LOGO

LEFT PICTURE

The envelope had to show in all three the cut away shots. The frame and barb wire was fairly straight forward to achieve, but the carving in a real salt pan, was little more challenging.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.


FOAM BALLS MANUFACTURE

We had to get HUGE fake balls manufactured. Luckily the correct foam cutting company got onboard to get it done correctly.


WWF - TUSK CARVING

CARVED HERO TUSK

DRAWING TO SELL THE IDEA TO CLIENT

I presented 4 different designs for the ‘carved tusk’.


SET PHOTOGRAPHS

Every time I get a story board and a directors treatment for a TVC, I get very excited to see which of the elements I need to get manufactured in order to achieve the shots.


SET PHOTOGRAPHS


ROTI


Break slide

GRAPHICS

Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.


AIRPORT SIGNAGE

On big features, many of the locations has multiple big signs that needs to get covered. I work closely with the graphic designers/printers and riggers.

THE RED SEA DIVING RESORT


SCREEN GRABS

The staging of the film was very impotent.Clutter everywhere and loud sounds. Just like when you live by yourself for years!

WARKA



300mm heigh







THE END


THANK YOU


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