Art Director
I V A N
F R A S E R
A R T
D I R E C T O R
ART DIRECTOR
A FOCUSED, SOLUTION ORIENTATED AND HARDWORKING APPROACH TO ART DIRECTING AND SET DECORATING, COMBINED WITH THE ADVANTAGE OF HAVING WORKED WITH THE BEST IN THE SOUTH AFRICAN FILM INDUSTRY OVER THE PAST EIGHTEEN YEARS, IS WHAT DIFFERENTIATES ME (AND MY EXPERIENCED TEAM) AND MAKES ME A VALUABLE ASSET ON ANY SIZE PRODUCTION. IN ADDITION TO BEING BOTH VISUALLY EDUCATED AND SELF-IMPOSING THE HIGHEST STANDARDS FOR TIME-AND-BUDGET MANAGEMENT, PROCUREMENT, FABRICATION AND EXECUTION, MY REPEAT REFERRALS COMES FROM MY ABILITY TO CORRECTLY AND TIMELESSLY FACILITATE BOTH CLIENT AND AGENCY AND DEVELOP THE CREATIVE VISION OF ANY PROJECT TO ENSURE AN EXCELLENT FINAL PRODUCT. I AM A LIKEABLE NETWORKER WITH A GREAT SENSE OF HUMOUR AND A WEALTH OF PRACTICAL EXPERIENCE AND AND I ENJOY WORKING CLOSELY WITH BOTH PRODUCERS AND DIRECTORS TO OPTIMISE SMALL AND LARGE PROJECTS WITHIN BUDGET AND ON TIME. I AM PASSIONATE ABOUT FILM AS A COMMUNICATION AND VISUAL MEDIUM AND WOULD LOVE TO TALK TO YOU ABOUT YOUR PROJECTS AND EXPLORE HOW ‘IVAN FRASER’ CAN HELP YOU REALISE YOUR VISION. CONTACT ME ON: iamivanfraser@gmail.com www.ivanfraser.co.za
0027 71 873 1728
WWW.IVANFRASER.CO.ZA
ART DIRECTOR
IAMIVANFRASER@GMAIL.COM
Break slide
TVC/ADVERTS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
I V A N
F R A S E R
A R T
D I R E C T O R
CLIENTS
CLIENTS
SCREEN GRABS
A special rig got built to do the ‘perfect pour’!
AFIA
AFIA
Possible location to build the Oil Press.
AFIA
Some references to actual sizes of the Olive Press build.
AFIA
SCULPTING OF OLIVES
I ended up getting 1500 ‘hero’ olives sculpted and moulded.
AFIA
OLIVE PRESS - CONSTRUCTION
To get the correct rock finish, they had to hand sculpt them individually.
AFIA
ENGINEERING IN PROGRESS
The olive press had to work. I got an engineer to help build the drive train. A Variable speed motor, with a controller got added.
AFIA
OLIVE PRESS
After assembling on location, we did a whole days testing and ageing before handing over to the shooting crew.
AFIA
The finished build of the Press on location.
AFIA
SCREEN GRABS
Three different parts of the world had to overlap each others actions.
VICKS
SCREEN GRABS
Same story telling, with three different families.The colour palette determined the look&feel of each families country of origin.
VICKS
I had to get labels printed for the ‘hero’ bottle.
VICKS
SET BUILDS - KITCHENS
I got three kitchens installed/altered and three bedrooms built.
VICKS
RENDERS OF POSSIBLE KITCHEN RENOVATIONS AS PER BRIEF
VICKS
SCREEN GRABS
This was a challenging and technical, five days shoot, with two shooting crews and some ‘drone’ vfx, flying days in-between.
WARKA
SCREEN GRABS
I got a packs company in, to handle the beer requirements. Branded umbrellas got manufactured as per specs.
WARKA
STORY BOARDS
WARKA
BACK PACK - DESIGN MOODS
I took some inspiration for the back pack design from some contemporary pieces.
WARKA
FUNCTIONAL PROP - DESIGN AND MANUFACTURE
BACK PACK DESIGN/RENDER
Three back packs had to release 30m of fabric each, with multiple takes.
WARKA
FUNCTIONAL PROP - DESIGN AND MANUFACTURE
BACK PACK DESIGN/RENDER
Working on a 45 deg slope made re attaching the rolls more challenging.
WARKA
1
CAR WASH - RENDERS/DESIGN IDEAS
FRONT
SIDE
5500mm
900mm
SLEEVE
1500mm
SLEEVE
MOVE INTO FRAME 50%
2600mm
3700mm
4100mm
4100mm
300mm 300mm
MOVE INTO FRAME 50%
2000mm
650mm
300mm
900mm
2000mm
2000mm 650mm
650mm
300mm
900mm
25% SCALE
I went through a couple of briefs to get the design dialled in correctly.
WARKA
1200mm
1200mm
BACK
SIDE
RENDERS
25% SCALE
WARKA
CAR WASH - DESIGN IDEAS AND MOODS
RENDERS MOODS
The design had to incorporate some colourful and ‘dinky’ toy like features.
WARKA
SCALE AND SIZE TESTING
The foam rollers became quite tricky to function correctly.
WARKA
FUNCTIONAL PROP - DESIGN AND MANUFACTURE
BEER TRAY
Some more hand held prop manufacturing.
WARKA
SCREEN GRABS
All the ‘hero’ bottles had to be found locally and then labels printed and product added. The original bottles got stuck in customs.
WARKA
SCREEN GRABS
This was a fun project with multiple locations and even a skateboarding dog. The fake designed movie posters went through a good couple of subtle changes.
COCA-COLA
MANUFACTURE OF HERO - FUNCTIONAL PROP
The Ostrich suit was an awesome puppeteering challenge.It worked well, with a separate neck for the ‘riding’ shots.
COCA-COLA
SCREEN GRABS
I had to get the big hand held boards designed and printed.
ORAL-B
SCREEN GRABS
Propping the actors was the main styling element.I can honestly say… All of them had good teeth.
ORAL -B
SCREEN GRABS
All these ‘bump’ into each other moments, made for some interesting laughs on set.
HEAD AND SHOULDERS
SCREEN GRABS
Different seasons in the story, dictated the mood and feel of each locations dressing.
HEAD AND SHOULDERS
ON SET
SPRAY PAINTING THE TREES TO LOOK LIKE AUTUM
I got twenty boxes built and aged and brought in 35 trees and got the leaves sprayed. The changing of seasons and time passing was the major beats of this project.
HEAD AND SHOULDERS
SCREEN GRABS
This shoot had us cover a lot of signage in Cape Town.
HYUNDAI
SCREEN GRABS
I loved travelling all over with this shoot.It was quite ‘loose’ (Documentary style).
HYUNDAI
HERO PROP MANUFACTURE
Power hosing the surface and getting 20 huge pot plants removed before 6am shooting at Cape Town Convention Centre…that was a busy start to a fast shooting crew.
HYUNDAI
TUCK SHOP - INTERIOR SET BUILD
Set building and some quick drawings.
SHELL
SCREEN GRABS
I had some fake tusks fabricated.The poachers guns were actual firing AK 47’s. Very fun shoot, with an inspiring outcome, that took me to some beautiful locations.
WWF
SCREEN GRABS
What an honour to be part of a world wide campaign.We smashed car windows, threw bicycles, broke tennis rackets and I met my favourite cyclist of all time… Mark Cavendish!
OAKLEY
SCREEN GRABS
This was a very prop heavy job. We worked with athletes of all sports fields.
OAKLEY
ROTI
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MORE TVC’S
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
Working my way up through the ranks of the ‘Art Department’ and being part of ALL aspects, gave me a world of knowledge and experience throughout the years.
MORE TVC’S
The art of film making and working with so many different mediums is a very creative and stimulating environment.
MORE TVC’S
Shooting inside studios with very specific set ups, re focusses you to really follow the directors briefs and shooting story boards, down to a T.
MORE TVC’S
Theres always the set and re setting up of each shot.
MORE TVC’S
Working closely with the DOP’s to achieve the Pack Shots!
MORE TVC’S
Big rigs and attention to detail.
MORE TVC’S
Some shoots are endless raking up of confetti! I always find myself laughing at what it takes to get the shots.
MORE TVC’S
Haunted houses, NO problem.
MORE TVC’S
I always have as much of the dressing functional as possible. It assists in selling the scene.
MORE TVC’S
KICKING OSTRICH RIG
LIGHTWEIGHT PROPS
I always make sure that I fully understand the directors vision, and then I add to it in a visual/creative way.
LIGHTWEIGHT PROPS
MORE TVC’S
All projects takes a lot of research to get the correct look and feel across. Especially the Period pieces.
MORE TVC’S
Smoke, water , explosions or anything special effects… is my forte! (only applicable to the top two photos on the left.)
MORE TVC’S
Over the years Ive seen so many different scenarios play out with huge rigs! Crash,boom,bang!!!
MORE TVC’S
On this shoot, the Greens department really had their work cut out. The wind was a huge factor on the day. All the palm trees got metal bases and where dug into the sand.
MORE TVC’S
BLACK MIRROR SERIES - THIS WAS THE PILOT FOR THE SHOW
I get to meet all the different knowledgable people in their respective fields. Propping TVC’s are great fun.Amazing action sequences was shot for the PILOT.
MORE TVC’S
Here I was given an empty floor space in a derelict old building. We polished the floors and painted all the walls and with a big amount of dressing, created a LOFT APARTMENT!
MORE TVC’S
Im always amazed at what it takes from all the relevant departments to get ‘the shot’. A dinner setup sounds simple, until Lighting and Grips moves onto the set.
MORE TVC’S
PACKS
Its good to get a holistic view of the products in their respective environments.
MORE TVC’S
PACKS
Selling a brand and understanding the colour scheme. Truck loads of fake flowers or fruit anyone?
MORE TVC’S
TRAIN BUILD
DONKEY HEAD MANUFACTURE
The saddest part for me is to see how a prop or build, becomes redundant after the famous words (THAT’S A WRAP).
MORE TVC’S
ROTI
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MUSIC VIDEO’S
PERSONAL PROJECTS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
SCREEN GRABS
WHITE WASH IS A SOUTH-AFRICAN RAPPER THAT WANTED AN ONLINE PRESENCE IN THE FORM OF AN AWESOME MUSIC VIDEO… I THINK THIS VIDEO DID JUST THAT!
WHITE WASH
SCREEN GRABS
This was a project that still makes me smile!A lot of silly creative ideas went into this.
ACTUAL PICTURE
WHITE WASH
SCREEN GRABS
ACTUAL PICTURE
WHITE WASH
SCREEN GRABS
Styling this was piece was the main focus.
ABZ
SCREEN GRABS
This character had to be part tribal and part feral, with an appetite for WAR.
ABZ
SCREEN GRABS
Yes, that is a hockey mask sprayed cream with flashing lights.
ABZ
ROTI
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DOCUMENTARY
PERSONAL PROJECTS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
SCREEN GRABS
The Art Direction was quite an involved process.
CUT AND RUN
SCREEN GRABS
Working closely with the Director to keep the look&feel in all parts of the film relevant.
CUT AND RUN
SCREEN GRABS
Choosing the correct locations to assist in the story telling.
CUT AND RUN
SCREEN GRABS
Multiple small dresses and a lot of scenic paintwork with some laughter in-between.
CUT AND RUN
SURRENDER
SCREEN GRABS
Behind telling a story of a traveler, is an even better story of finding locations to shoot at.
SURRENDER
SCREEN GRABS
Character and Narrative driven films lends themselves to wide shots.
SURRENDER
ROTI
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SHORT FILMS
PERSONAL PROJECTS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
SCREEN GRABS
This project got us thinking about how we can adapt an already written script, with some beautiful shots and characters.
BARBER SHOP
SCREEN GRABS
It turned into a self funded, one day shoot! (Smashed it)
BARBER SHOP
ALOMTEENWOORDIG
OMNIPRESENT
SCREEN GRABS
My only project that I directed!
ALOMTEENWOORDIG
SCREEN GRABS
The staging of the film was very important. Clutter everywhere. Just like when you live by yourself for years!(Memories and sentimental objects everywhere)
ALOMTEENWOORDIG
SCREEN GRABS
It was important to show the lonely ness of the character with the house thats far from every day life and alone on a farm.I styled this project incl. the classic roses printed shirt.
ALOMTEENWOORDIG
SCREEN GRABS
Its with great pleasure that I present my 4 days of shooting.This is my ‘only’ directed and written project. Sorry, no subtitles.
ALOMTEENWOORDIG
TURBO THABO
ROBO SUITS/ DRESS REHEARSAL WITH ACTORS
Getting the suits to function and be light enough and comfortable, got us tweaking for 2 days, before the 1st day of shooting.
TURBO THABO
ROTI
Break slide
PACKS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
YOU’VE GOT MAIL LOGO
LEFT PICTURE
The envelope had to show in all three the cut away shots. The frame and barb wire was fairly straight forward to achieve, but the carving in a real salt pan, was little more challenging.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country.
FOAM BALLS MANUFACTURE
We had to get HUGE fake balls manufactured. Luckily the correct foam cutting company got onboard to get it done correctly.
WWF - TUSK CARVING
CARVED HERO TUSK
DRAWING TO SELL THE IDEA TO CLIENT
I presented 4 different designs for the ‘carved tusk’.
SET PHOTOGRAPHS
Every time I get a story board and a directors treatment for a TVC, I get very excited to see which of the elements I need to get manufactured in order to achieve the shots.
SET PHOTOGRAPHS
ROTI
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GRAPHICS
Most designers set their type arbitrarily, either by pulling values out of the sky or by adhering to a baseline grid. The former case isn’t worth discussing here, but the latter requires a closer look.
AIRPORT SIGNAGE
On big features, many of the locations has multiple big signs that needs to get covered. I work closely with the graphic designers/printers and riggers.
THE RED SEA DIVING RESORT
SCREEN GRABS
The staging of the film was very impotent.Clutter everywhere and loud sounds. Just like when you live by yourself for years!
WARKA
300mm heigh
THE END
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