The future is green
Besides taking a leap back in time, the company will also be looking ahead in its anniversary year, and its stated mission is to sell exclusively more sustainable brands and labels by 2025. The retailer will also continue recycling waste and uses only solar and wind energy to power its stores. CEO Giovanni Colauto: ‘One hundred and fifty years is an incredible milestone. It certainly creates a huge sense of responsibility for us to remain relevant over the next 150 years. It’s also important that we are mindful of how we manage our supply chain, our business operations and the products we sell in our stores.’ For more information, please contact the Bijenkorf PR department at +31 88 245 4444 or send an email to PR@deBijenkorf.nl.
https://www.debijenkorf.nl/150jaar