industry speak
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The Sahayog Building Solutions Centre in Mumbai.
DOW has been holding training academy for more than a decade wherein we also invite fabricators to our technical centres. The training program is for 1-2 days which starts with Silicon chemistry and then further elaborates on application of materials. The fabricators are invited not only from India but from other countries, and it provides a platform for exchange of ideas and sharing of experiences on best practices followed across the globe. There are separate training program conducted for applicators as well as for specifiers which is part of our initiative to align with Skill India initiative. We specially run an initiative in India named “Sahyog”, which means cooperation. Through this initiative we really want our customers and associates in different target segments to experience, come and touch feel the different materials and share their problems with experts, thus takings labs to masses. We already have two Sahyog Centres in New Delhi and Mumbai . Dow Corning had an online buying platform- XIAMETER? What are the future plans of the company to further enhance buying experience under DOWSIL™? We have recently launched the new digital platform, counsumer.dow.com, an advanced and much improved version of old - Xiameter platform. DOW is also among very few chemical companies in the world which processes majority of its orders digitally. The new platform is enriched with visuals, information, expertise and contacts. In the new online
platform, we are focussing on “Choose and Use”, where our potential customers can go on the webpage and search for all his relevant information without contacting anyone. The Online platform has been made such that it is accessible to all the target audience- architects, builders, fabricators as well as end consumers. Sustainability has always been core at any innovation plans at Dow. Can you elaborate on the ambitious 2025 Sustainability Goals of the company? Sustainability & Safety are core values in all our initiatives which we are driving at DOW and also in all our manufacturing plants. It is in our DNA. We set the first generation of Sustainability goals from 1995-2005 which were basic goals - more on Carbon Footprint, reduce, conserve. The second generation of our Sustainability goals from 2005-2015 was more on Handprint, going into our materials, how we can deliver value into our solutions as part of our business proposition. We are now in the third generation of our sustainability goals from 2015-2025 which is all about Blue Print, looking at whole approach of doing business. How we can be sustainable in every step of our business and make our community and customers’ part of our business. Have sustainable evolution into using of our resources, energy and time. All our manufacturing sites in India are Responsible Care Certified, an important initiative of Indian Chemical Council and we follow global guidelines in terms of safety, environmental protection. Indian Architect & Builder - June 2018