i4 Business November 2021 Issue

Page 31

PR/MARKETING SPOTLIGHT

Brand Ambassador BY MEAGHAN BRANHAM

A Chase Gregory Senior Partner NSG Consulting

sponsored wakeboarder since age 12, Chase Gregory might not be who you expect to find at the helm of a marketing consulting firm. But the two worlds have more in common than you might think.

“That pro athlete experience gave me the opportunity to learn and understand the importance of branding, company image and marketing, which are all supposed to lead to sales,” Gregory said. “If a company I worked with valued me, it wasn’t because I ended up on the podium, but because I was respected by others for my efforts to help grow the company from an ambassador and sales standpoint. If a sponsored athlete doesn’t help sell the product in some way, then why keep that person on board?” When his mother, Nanette Gregory, was looking to grow her marketing consulting business, Chase Gregory had a feeling his experience as a brand ambassador and sales agent might make him an unexpectedly perfect fit. Today he spends his days creating and publishing content, collaborating with the team, and organizing everything from projects and events to videos and website launches. It turns out his feeling was right. “My favorite aspect of working at NSG Consulting is collaborating on content within our organization,” he said. “I work hard to do more than the job entails, and that extra effort means a lot to clients. Genuinely caring about their business is what keeps us in business.”

Leading the Pack

T

BY MEAGHAN BRANHAM wo decades into his career in the corporate communications and public relations field, Michael Monahan joined Moxē as president and CEO. The move found him back in his hometown of Orlando, but it also offered new and challenging business opportunities.

“I joined Moxē for two primary reasons,” he said. “The first is that our ownership structure is outstanding and completely supportive of what we’re trying to do to serve the architecture, engineering, construction and building services categories —we want to be the best at that.” Moxē is the only fully integrated agency in the area that focuses exclusively on those sectors, he said. “The second was the market opportunity,” Monahan said. “Here, in Orlando, there are several midsize agencies, most of whom do really good work, but there isn’t that Goliath in the market that will gobble up clients based on its sheer gravity. We’re in the business of building brands and, with that as our platform, we have a real opportunity to grow our business into one of the leading marketing agencies in Central Florida.” With those big goals in mind, Moxē and Monahan set out to create a new industry standard for clients, leveraging their talent and experience to build their brands and drive marketing traction for clients. “Enabling the success of others is the primary purpose of any leadership role,” Monahan said, speaking of both the firm and its clients. “Are you making things easier for your team by removing barriers, clearly articulating expectations and helping enable them to achieve results? Are you helping them learn, grow and develop in their careers? We are focused on that.”

Michael Monahan President and CEO Moxē

i4Biz.com | NOVEMBER 2021

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