I-Shan Chen Portfolio by I-Shan Chen

Chen, I-Shan Born in a small town in Taiwan, I like to travel and see new things. I also enjoy spending time in the nature, because it is a great inspiration for me.

Awards&Experiences

2009 National Taiwan Normal University Bachelor of Fine Arts (BFA)

2011 Cheering Team Competition of NTNU 2010 Ad Taiwan 5th

Outstanding Visual Arts Award

Advertising Audiovisual Category, Third Place

2011 Times Young Creative Award 2011 Visual Design 1st Exhibition (NTNU)

2D Advertising Category- Outstanding Award

poster, Outstanding Award illustration, Finalist

Visual Design workshop (NTNU) Responsible for leading high school students

2012 Visual Design 2nd Exhibition (NTNU) illustration, Third Place poster, Finalist 2012 Times Young Creative Awards 2D Advertising Category- Finalist 2012 XXENTRIA TECHNOLOGY MATERIALS CO., LTD. Assistant, International Marketing Division 2013 Class Representative, Graduation Exhibition Liaison 2013 Luna verde design, graphics design company 2013 Rody Illustration Competition Judges Excellence Award

Contracted Designer

Contents

Poster

Design Project

book design

02 01

Others

New media

Illustration

Branding

CIS / Poker set

05 04

Design Project Book Design

Design Project

How To Live Under The Sea

This is my graduation project.

It is a noval.

It is a text for the future, envisioned world.

How to live under the sea, is a novel. The work is set against an ideal future world, where as a result of global climate crises, mankind has been forced to live under the sea. We rely on the text, along with rich illustrations, to create a manual for that future era. As a how to manual, the work begins with the underwater exodus, and then proceeds topically, to food, clothing, homes, travel, education, and entertainment.

The work explores everything one needs to know to be prepared for life under the sea. The definitive text will also be joined with peripherals such as a color notebook, postcards, and spoken e-book versions.

Design Project

Creative Concept â&#x20AC;&#x153;How to live under the seaâ&#x20AC;? is a text for the future, envisioned world. While it might seem farfetched now, in the not too distant future it is not unforeseeable or impossible that it may become a reality indeed. My design perspective involves the r ealistic aspect and the metaphorical dimension. In r eal ter ms, the design approaches the practical issues of rising seas and environmental pollution. These are warning signs for humanity of impending disaster, and serve to remind us of the farcical truth that industry and high technology may lead to the undoing of our civilization through overdevelopment. As for the metaphorical treatment, the design envisions the destruction of the global ecology, as if a person drowning under water. Moreover, I use the idea of the postworld global community, to express mankindâ&#x20AC;&#x2122;s common plight; we also hope for a new world, which will be even better than our current one.

Design Project

The cover uses handwritten calligraphy with golden gilt blue, while the interior pages use illustration paper to present a hazy image, and the different media help identify the different portions of the work. To create a sense of being under the water, the work relies on a brushed stroke technique on the three exposed sides of the text.

Design Project

Overall Concept

Design Project

Cover Design Using hand illustrated corals with the cover and backcover, along with interlacing blue and green, the sense of swimming amidst the ocean waters is created.

I combine a variety of stuffs to create a sense of being under the water.

Design Project

Book Cover Material

Design Project

Imagery Layout T his wor k uses a completely ne w approach, to combine illustration drawings and text, with a core color of lake blue, throughout the text, expressing the persistent theme of water. The entire text features unique image layout throughout, creating a varied and lively presentation of the fascinating imagery. This work uses a completely new approach, to combine illustration drawings and text, with a core color of lake blue, throughout the text, expressing the persistent theme of water. The entire text features unique image layout throughout, creating a varied and lively presentation of the fascinating imagery.

Design Project

Illustrations The text uses hand drawn illustrations to create a lively and delightfully relaxing sense, allowing the reader to ease into the imaginary world before them. The imagery helps explain how at that time, besides the tremendous change in apparel, there will also be great differences in our means of transpor t and diet.

Design Project

Sketches

Poster

poster

Design At The Edges

Using design to contribute to the sustainable

development of the environment.

poster

Sketches

poster With a series of mountain peaks, this design reflects the interpose of the environment and ecology, nurturing humanity to foster our planet toward green, sustainable development.

poster

Beautiful Tsou Nation Tale of Mt. Tashan This is a poignant love story.

poster

Sketches

poster

Once there was a young pair of lovers, and then the young man took ill and died, leaving the young woman singing painfully all day long in lament. Then one day when she was about to sing again, the young man suddenly appeared and took her to Mt. Tashan, where they resided together in a cave. Later, she gave birth to a son, and when the grandmother saw her grandson was so cute, she hugged me, and he immediately turned into the roots of a tree, until she handed him back to his motherâ&#x20AC;&#x2122;s embrace and he returned to a child. So the family had to return to Mt. Tashan to live until they eventually became an entire mountain. The mountain shape elicits the image of mother and child, holding each other in their mutual embrace like the hills of a mountain range.

poster

Reflecting back and moving forward A match is worth less than one cent, while a house is worth millions dollars. However, a match can destroy a house. Once the insignificant potential destruction bursts, the power could eliminate everything. The design uses the match as a metaphor for the mistake a woman make. It takes a long time for one woman to be trusted and respected. However, one mistake could make her character bankrupted.

poster

With the passage of time, it is imperative not to forget our original intentions, but to change our perspective, and consider things purely like an innocent child. Animals also love our cities, viewing the city as their own home. I hope that the city of tomorrow will be just like a playground.

poster

City TomorrowPlayground

Advertisement Advertisement

A refrigerator with a sense of time The Panasonic ECO NAVI refrigerator can sense when use will occur and adjust the motor as needed, resulting in greater energy savings! The happy face is used to represent a smart home appliance such as this refrigerator which has a sense of time.

Advertisement 1453年，英法百年戰爭，少了一位農村少女，多了一個

民族英雄

60分的命運。104分的勇氣

發現自己的無限可能! 成功的人生從做對工作開始，為你創造出104分的與眾不同

Its 1453, and during the Franco-British War, a peasant girl goes missing, only to arise as a leader! Even though Joan of Arc only lived briefly, she lived heroically! She realized her unlimited potential. A successful life begins with doing the right things, and creating a role which you alone can satisfy. Panasonic ECO NAVI refrigerator can sense when use will occur and adjust the motor as needed, resulting in greater energy savings! The happy face is used to represent a smart home appliance such as this refrigerator which has a sense of time.

104 Manpower Bank advertisement

Arizona Tea is a leading American beverage brand, which has just star ted to appear on the Taiwan market, so I designed adver tising combining traditional Chinese imagery of a goddess in flight along with the Arizona Tea, symbolizing how the tea design provides a kaleidoscopic beauty. Drinking the refreshing Arizona Iced Tea, pleases the most discriminating palate wwnatural, fresh taste! Plus it provides a whole new world of icy cool sensation!

Arizona Tea advertising poster

Advertisement FRESH ALL HEAVEN_

開啟涼感新世界

FRESH ALL HEAVEN_

超自然涼感體驗

Open your refrigerator, to discover a whole new wor ld of freshness. I use mushrooms to symbolize the ice capped mountains, and green broccoli for the pristine seas, revealing the ecological friendliness of this energy efficient refrigerator, which helps extend the freshness of the healthy food it stores for you and your family.

Panasonic ECO NAVI Nature Series

Treat your pencil as a close friend?

The Universal Declaration of Human Rights declares: No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment. This image relies on a metaphor comparing the pencil to a human, conveying the sense of how using an artistic knife to chip away from a pencil, is analogous to torturing people, and sometimes the pencil even breaks, evincing how tor ture of one person violates the universal human rights of all humanity.

對待鉛筆如對待人？

任何人不能加以酷刑,或施以殘忍不人道或侮慢之待遇或處罰。

Branding

Branding CIS/Poker set

Branding

JOY HERB Bath Brand Design JOY HERB is designed for daily use as well as for stylish gift giving, and we hope it will be a leading bath brand.

Branding

標準色

PANTONE 375 C

輔助色

PANTONE 7495 C

PANTONE Warm Gray 6 C

PANTONE 320 C

PANTONE 1765 C

Branding PANTONE 7495 C

PANTONE 688 C

PANTONE 1765 C

PANTONE 2775 C

Branding

Mascot- racoon, Doco The creative spirit for the raccoon image comes from the animalâ&#x20AC;&#x2122;s playful character, and the fact that the raccoon is a popular wild animal; raccoons like to make their habitat in forests nearby to rivers, lakes, or ponds, where they can catch their meals and clean them in pure waters before eating. JOY HERB also hopes to present a conceptual image sense of â&#x20AC;&#x153;natural, comfortable, and poeticâ&#x20AC;?. The delightful raccoon loves to bathe, and especially to enjoy a comfortable bath, as it is a most friendly, intelligent, and richly amiable little animal.

Branding

Application Design

公司章

YHER

Wu Ting-Ting

吳亭葶

員工制服 JO

YHER

吳亭葶

株式會社悅艸堂

Wu Ting-Ting

YHER

106台北市大安區青田街5巷6號 Tel:886+2+25553709 株式會社悅艸堂 JO YHER B 106台北市大安區青田街5巷6號 Tel:886+2+25553709

名片設計

Y HER

交通運輸

Branding

產品包裝設計 Package Design

單包形式

柔嫩潤膚

枸杞枝葉湯

漢方草本入浴劑

沐浴湯

神清氣爽

魚腥草複方湯

漢方草本入浴劑

清熱解毒

漢方草本入浴劑

血液循環

薄荷甘菊湯

漢方草本入浴劑

解毒明目

漢方湯

漢方草本入浴劑

Branding

綜合形式

Branding

Image品牌形象廣告 Advertising

此刻，閉上眼溫暖你。

悅艸堂漢方沐浴系列，讓您身心放鬆。

YHERB

此刻，閉上眼你就在這裡。

悅艸堂漢方沐浴系列，讓您身心放鬆。

YHERB

Branding

YHERB

Branding

Fantasy adventure

Branding

Branding A newly designed poker set, which transforms the original clubs and diamonds into Disney story elements, representing the most favorite characters, along with a magical artistic flair, sure to make your next poker game into a fantasy adventure.

Branding

I use famous Disney's character, hummingbird in Pocahontas, tinkerbell in PeterPan, flounder in Mermaid and cricket in Mulan to replace heart, spade, diamond and club.

Branding The new arts style is one that has long held appeal for me, so designing an entire poker card set, allowed me to use rich and robust colors, generating a very strong and lively design sense.

Branding

Illustration

The Otherness of Little Patty's World

Young Patty is full of unique ideas, which fill her rich imagination!

Illustration

What do people say Every one has the right to express their ideas, and to listen to others express theirs too.

Illustration

Others

Others New Media

Others

The planet loves me

For future mankind, with global climate change, it will become necessary to live in the oceans, and transportation will become submarines, while people must breathe with oxygen masks on, so we will want to know how birds sound, and want to say “chirp, chirp”, but only be able to say the “gurgle, gurgle” sounds of water. Environmental protection can save the planet, but we must begin now, lets work together starting today to change our future!

Others

In love that year, in the middle of summer

A match is wor th less than one cent, while a house is worth millions dollars. However, a match can destroy a house. Once the insignificant potential destruction bursts, the power could eliminate everything. The design uses the match as a metaphor for the mistake a woman make. It takes a long time for one woman to be trusted and respected. However, one mistake could make her character bankrupted.

Others

This toothbr ush kit is designed to improve the life of the blind. Its integrated design reduces tooth brushing barriers and makes it possible to take the toothbrush and toothpaste at the same time. The kit is a plastic device with the toothbrush equipped under the toothpaste. There is also a hole under the toothpaste to help it drop exactly on the toothbrush. Instead of squeezing toothpaste out of a tube, all the blind have to do is to press the button. The device will calculate the right toothpaste amount and drop it on the toothbrush. The blind can easily brush their tooth after removing the toothbrush from the device. The device will automatically beep to remind them replace the toothpaste once they run out of it.

Others

Toothbrush kit for the Blind

Others

Maya modelingdreaming a bedroom I am fond of all kinds of furniture, and hope to use modeling and sticker help with design.

Others

Rody x many poses RODY is a western pony with many poses who also loves to wear the traditional Chinese cheongsam (qipao) along with western images, combining the traditional with the modern, the western with the oriental, to establish a cultural bridge to foster understanding. The stylish western look and traditional oriental design emerge in a very fashionable and lively look.

Others

Self This mixed media work combines a variety of print and cropped photographs, stuck together with illustration to represent my own unique character and personality.

Others

A new medium of a Christmas artistic installation Using reflections and shadows for visual effects, this work reflects Christmas ambience projected onto the campus buildings.

Others