Shopping Experience Essay

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Amallisaplacewherewomenlovetogotodoretailtherapy.Amallcanalsobeaplacewithmany personalities.Brightlights,vibrantsigns,andanarrayofpeoplefillthegrandfoyerofamalland boldsignsandneonlightsanimateeachstoreThereisoverathousandshopstobrowsefrom,signs areasbigasagiantandpeoplefromalloccupationsandprofessionsarerunningerrandsor browsingeveryretailer.Amallincludesmanycivilians,Black,Asian,European,andAfrican ethnicitiesallsurroundthemall.Peopleofallagesandbackgroundsarehereforthesamepurpose, whichistodeploy,toattract,andtobringinmoreshopperstothesestores.TheGalleriaofChaosis Teenagersarethemainattractioninamall,manybystandersstopandstareattheboysandgirls dressedinrippedjeans,bomberjackets,andTimberlandboots.WalkingintoForever21popmusic isplayinginthebackgroundcreatinganexcitingfeelingforsomeandgirlsareinsmallgroups browsingeachrackofclothingMetalracksfilledtothebrimwithoverpricedandcheaplymade clothing.Inspiteofthatteenagegirlsstillflocktothisstore.Mostgirlsheadtowardsthesalesection first.Thesalesectionisabigdisaster,clothesdonothaveapricetag,there'sclotheslayingonthe floor,andeverythingstuffedinthistinycornerofthisstore.Theemployeeshavetuckedawayinthe breakroom,leavingonlyoneregisteropenoutofallsixregisters,creatingchaos.Expressis ...Getmorecontent...

DescriptiveEssayAboutAMall

ArgumentEssay

Shoppingisoneofthemostcommonsocialactivitiesinourlife.Lingeringinonestoreandanother, thecustomersarelookingfortheproductsthatmeettheirrequirementsandmakingdecisionsto purchasewhileenjoyingtheleisuretimewiththeirfamiliesorfriends.Atthesametime,toachieve abetterbusinessperformance,theretailerstrytoattractthecustomerstopaymoreattentiontothe productsandstaylongerintheirstoresbyusingvariouskindsoftechnologiestosurveilthe shoppers,suchasusingcamerastomonitortheirshoppingbehavior,trackingtheirpurchaseditems, andevenanalyzingtheseconsumers'backgroundHowever,thesurveillanceofconsumersbyretail anthropologistsismanipulativeandunethical...showmorecontent...

AsRayBurketalkedaboutinhisspeech"Howstorestrackyourshoppingbehavior/RayBurke/ TEDxIndianapolis",theretailers,suchastheMarshsupermarkets,areanalyzingthebackgrounds andthefamilystructuresoftheconsumerswhicharetheirpersonalinformation,whichmayget theminadangeroussituationwhenthesedataaredisclosedtothethirdpartiessuchassomeone withnefariouspurposesandthefraudcompanies.Ifthesedataoftheinformationisrunningwithout regulationandprotection,itwouldbeeasytobeusedbythosewhowanttodefraudthecustomers. Themethodsusedbytheretailindustryasanundercurrentmanipulationarenotonlygathering informationthroughthecheck–outscannerbutalsorecordingvideosthroughcamerasaswellas manyotherwayssuchasanalyzingthesearchrecordsofanindividualwhoshoponline,whichmay providesomemaliciouspeoplewiththeaccesstothepersonalinformation.Astheresult,thereare manypeoplehavereceivedtonsofspammerswhichincludenumerousfalseadvertisementdueto theinformationleaksOntheotherhand,astothoseVCRs,suchasthevideotapelibraryofPaco Underhill,accordingto"TheScienceofShopping"(MalcolmGladwell),thingswillturnouttobe terribleifthesevideosresourcearehackedbycriminals,suchasthestalkersandthe

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ArgumentativeEssayOnShopping

Walmartisaone–stopshoppingexperience.Thismeansthattheyhavealargevarietyofproducts andcanprovideanythingandeverythingashoppermightwantinonelocation.Walmarthas11,500 retailstoresrunby2.3millionassociatesworldwide.WithEverydaylowprices,Walmartoffers unbeatablepricestotheircustomersgivingthemanopportunitytosavemoneyonallproductsno matterwhatdaytheycomeintothestoreThesepricesarenotonlyofferedonAmericansoil,but alsothroughouttheworldusingSuperCenters,DiscountStores,andNeighborhoodMarkets.Sores canbefoundthroughouttheworldservingover100millioncustomersaweek.Withaworldwide market,Walmartisabletoutilizetheuseoftechnology,meaningthattheynotonlyusebrickand mortarstores,butalsoonlinesitesandmobileapplications!

SocialResponsibilitycanbebrokendowninto3parts,thecompaniesbenefittosociety,howthey followpoliciesandtheirperformanceoftheirobligations.Itishardtodecipherwhoandwhat companiesaresociallyresponsibleto.Acompanydecideswhattheyaredoingifitisgoingto benefitshareholdersorstakeholdersTheshareholdersarethosewhoareinthecompanythatbenefit fromitbymaximizingtheprofits.Ontheotherhand,thestakeholdersarethosewhousethe companyandareimpacteddirectlybywhatthecompanydoes.Thesepeopleincludecustomers, suppliersandthecommunity.Companiesreceivemorepositivefeedback

Walmart:AStopShoppingExperience
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Introduction

Onlineshoppinghasbecomeincreasinglypopularthroughouttheyearsduetotheconvenienceand accessibilitythatitisabletoprovideitsusersandthebusinesswith.Withmorepeopleswitching fromofflinetoonlineshoppingandthelackofaphysicalstafftoaidinthepurchasingprocess,itis importantthattheorganizationsensuretheirwebsiteprovideseaseofuseforcustomers,from viewingtheproductstothecheck–outprocess.Therefore,IwillbeanalyzingbothZaloraandAsos's onlinestore.

61OnlineShoppingExperience

Whileshoppingonline,therearesomeinformationthatusersoftenlookforandtheseincludesthe deliveryprices,contactnumbersofthebusinessandwhethertheyareeligibleforanyformof discounts.OntheZalorawebsite,thesearethefewinformationthatcanbeeasilyseenassoonas usersentertheirwebpage.(Refertoappendix1).UnlikeZalora,theAsoswebsiterequiresusersto searchforthevarioustabsinordertolocatetheinformationmentionedabove,providinguserswith lesserconvenience.

Secondly,Zaloraonlyallowsuserstochoosethedifferentapparelcategoriessuchas"Tops", "Dresses"and"Outerwear"aftertheyhaveclickedintothepreferredgendercategory.But,onthe Asoswebpage,customersareabletochoosethevariouscategoriessimplybyhoveringtheircursor overtheGenderoptionZaloramaybelackinginthissectionincomparisontoAsos Thirdly,sizingissues.Whilelookingatthe

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ABriefNoteOnTheOnlineShoppingExperience

Abstract:

Theaimofthispaperistoseek,aconclusionregardingmysteryshopping,overallrecentshopping experience,discusstheroleandimportanceinthebusiness,howmysteryshoppingasaformof measurementcaninfluencethebusinessperformance.Discussaboutmysteryshoppingexperience andtrytoexplaintheroleandimportanceonthecustomerserviceAftertheliteraturepartsome practicalexperiencewillbepresented.

Introduction:

Mysteryshoppingisamethodusedinmarketingresearchandcommercialresearchandcanbe definedbyauthorPamelaB.Allison(2012)as:"theuseofconcealedparticipantobserversto measureaserviceencounter",indifferenttermsistheuseofindividualstrainedtoexperienceand measureany...showmorecontent...

Tomeasurecustomerservice,differenttoolscanbeused,like:NPSsurveys,exitinterviews,focus groups...,butwhatmysteryshoppingdoes,isfocusingonwhatisthestrategyandhowisbeen executedinoperationalsense,soasaexamplefrommyexperience,Icomparetwodifferenthotels withdifferentstandards,sotothefirsthotelthepersonfromreceptioniswelcomingthecustomer "goodday,howareyou?".Thatmaysoundfine,thecustomeropinionis"thegreetingswasnice, friendlyandwarm",customerishappywiththeservicesbutmaybeisnotenough,whatisbehind this,isyoumaywanttoliftthestandardsoftheservicelevel,tobemoreprofessional,sotothe secondhotelthereceptionistiswelcomingthecustomer"gooddaysir,welcometoourhotel...",the differenceinthiscaseifprofessionalismThecustomersmightnotmakethedifferenceaslongas theygetwhattheyareexpectingtogetandcustomerservicecanbegoodfromcustomerpointof view,butmysteryshoppingisshowingwhatneedstobeimproved,changed,updatedinordertolift upthestandards,soistryingtopredictwhatit'sgoingtohappeninthefuture,evolvingthemarket andleadingthemarketforwardinthe

EssayOnMysteryShopping
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Assignment1TheShoppingExperience–Customer'sPerspectiveRetailManagement4430–01 Submittedby:T00540825T00536247ObservationTopicTheproductweareshoppingforisLG OLEDTelevision55EG9600ThisisoneofthelatestTV'sinthemarketrightnowItisaslim curvedTelevisionwhichisa4Kandalsohasbroadspectrumofcolors.OnlineObservationsThe productwaseasytolocateonline.Itwasavailableonalmostallthestoresonline.Webrowsed throughBestBuyandVisionsonlinestoreandwefoundthatVisionshasthebestpricingandthe shippingwasfreewiththeTV.Theshippingprocesswouldtake7daysforTVtobedeliveredand therewereinstallationcharges.AsopposedtoBestBuywheretheshippingwasbasedonthe productavailability.Therewerenochargesfordeliverytohomeortotheneareststore,however therewasoptionforchargedinstallation.BoththewebsitesofferedaTollfreenumberforthe customerstochatColorComparison:TheColorsusedbyVisionontheirWebsiteisredthatgoes withthecoloroftheirlogoascomparedtothebluecolorusedbyBestBuywhichisalsosimilarto theirlogocolor.Boththewebsiteswerewelldesignedandwereuserfriendly.theinteractiveformat andtheeaseoffindingtheproductwasnarroweddowntotheproductcategorywhichmadeusfeel thatwecouldshopfortheproductfromanyofthosewebsites.RetailersSellingtheproducts:After goingthroughBestBuyand

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TodayIwentalongwithmyroommatetogogroceryshoppingattheCanadianSuperStoreon Oxfordstreet.Everythingwasatypicalshoppingexperienceuntilwegottothecheckout.Usually whenwegotothegrocerystoreweexpecttheretobeabitofawaitwhilepaying,butthistime therewasonlyonewomaninfrontofusinlinewhowasalmostfinished.However,oncewebegan puttinggroceriesonthebeltthegentlemanworkingwasquicktoaddressusandapologizeforthe wait.RightawayIrealizedthismanhadamentaldisabilityandassuredhimwedidn'tmindwaiting. OncehebegancheckingusthroughhestartedaskingaboutmydayandhowIwasdoing.UsuallyI amusedtoothecashierbeingveryquiet,justwantingtogetthejobshowmorecontent Oncelunchwasfinishedinthediningroom,Ibeganwalkingaresidentbacktoherroom.This residentalsohappenstobeblind,butasidefromthatiscompletelyindependent.Afterlunchshe askedmeifIwouldreadherthelyricsofherchoirsongssoshecouldtranslateitintobraille.We translatedaboutthreesongsinonehour,duringthehourwespokeoffandonaboutherlifeand whatitwaslikeforhertobeblindIlearnedveryquicklyjusthowindependentshewas,from movingaroundherroomalone,tofoldingandputtingawaylaundry,andevenorganizing photographsallwithouttheabilitytosee.Ifounditveryfascinatingtoseehowshelivesandlearn abouthereverydaylife.ShealsoaskedmeaboutmylifeandwhereIwenttoschoolandwhatI wantedtodoonceIgraduate.ShetoldmeshethoughtIwouldbegreatworkingwithelderlypeople onedayDuringthehourwespokeaboutalotofthings,Ireallyhadalotoffunhelpingher translatehersongsandevenlearnedsomebraille.Overalltheinteractionwasverypositiveforboth myselfandforher.IbelieveImanagedtheentiresituationwell,forexample,wassuretoaskbefore assistingherwithtasksandneveroversteppingboundariesIstronglyvalueequalityand compassion,whichiswhatIshowedthisresident.Treatingherasachildsimplybecausesheis blindwouldhavegoneagainstmyvaluesandwouldhavebeendegradingtoher.

ReflectiveEssayOnShoppingExperience
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Overview

Withamission"tobeEarth'smostcustomer–centriccompany,wherecustomerscanfindand discoveranythingtheymightwanttobuyonlineAmazonendeavorstoofferitscustomersthe lowestpossibleprices,"Amazon.comandothersellersoffermillionsofuniquenew,refurbished, anduseditemsincategoriessuchasbooks;movies;music&games;digitaldownloads;electronics &computers;home&garden;toys;kids&baby;grocery;apparel;shoes&jewelry;health& beauty;sports&outdoor;andtools,auto&industrial.

Mission

"Toleveragetechnologyandtheexpertiseofourinvaluableemployeestoprovideourcustomers withthebestshoppingexperienceontheInternet."Vision

"TobeEarth'smostcustomer–centriccompany,wherecustomerscanfindanddiscoveranything theymightwanttobuyonline,andendeavorstoofferitscustomersthelowestpossibleprices (Amazon,2014)."

Objective

"Nottodiscountasmallnumberofproductsforalimitedperiodoftime,buttoofferlowprices everydayandapplythembroadlyacrossourentireproductrange."

ValuesPriceConvenienceSelection

MARKETINGANAYLISIS

MARKETSEGMENTATIONMETHODS

CUSTOMERSIZE&TYPE

Strengths:Amazonistheworld'slargestonlineretailerandmanufacturesthemostsuccessfule–readerproduct.CurrentlyAmazonhasmorethan270millionactivecustomeraccountsandit dominatesthee–readermarketshareat73%thankstoitsproducttheAmazonKindle.Because Amazonisanonline

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a)Customersrequirementarereliablyidentifiedthroughconsultationwithcustomers:–ThePaknsavehasbeenconsultingwiththepeoplesothattheycanbuildgoodrelationshipwith customerandworkontheirweaknessesPaknsaveisdoingsurveybycommunicatingwiththe customersregardingtheirservicesandproductssothattheyaregoingtodobetterinfutureforwhat theydidinpastandcustomerwillhappywiththem.

Paknsaveisgoingtoprovidemorecustomerserviceandgoodshoppingexperiencebothonlineand instore.ThePaknsaveteamishappytogiverespondtocustomerqueriesabouttheirproductsand services.Theteamappreciatethecustomercommentsandsuggestions.Theteamreadthecomments andreadytoworkonchangewhattheyneedtodoinchangeintheirservices.Theteamalways appreciatethosecustomerswhogivegoodfeedbackbysendingemailstothecompany. ThePaknsavemanagementalwaystryingpoliciesinprescribedmannersothattheycanfulfil demandsandneedsofthecustomer.Themanagementalwaystryingtoresolvecustomerproblems, givingfacilities,providegoodqualityofproductssothattheycangetattentionofmorepeople.

(B)Researchinputonkeyinformantsisneeded:–Keyinformantisplayingkeyrolestohelpingrowthofbusiness.Itreferstocollectinginformation bytakingtheinterviewofmultiplepeopleTheycanbeleader,professional,commonpeopleetcso Paknsaveisalsotakinginterviewofwiderangeof

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IntroductionScenario:Youwakeupinthemorningandthinkingofgoingtothemallanddosome shoppingandgroceriestoday.You'realreadypreparedandallofasuddenyourealisedthatthe nannywon'tbecomingovertoday,husbandisatwork,noonewilllookafterthekids.Butyouhave tobuysomestuff,youthendecidedtobringthemwithyou.Whileinsidethemalltheyoungerone begancryingandtheolderonewasrunningaroundandstartedpickingupthings,youcan't concentrateanymoreonwhatyouhavetodo,whatyouhavetobuy,andwhereyouhavetogo.You wenthomeexhaustedandfoundoutthatsomeimportantthingsarenotinsideyourshoppingbag. Whileinsidethemallthekidshavetakenyourattentionwhilepickingonthestuffthatyouneeded andforgottobuytheminstead.Countlessofpeoplegotoshoppingcentreseveryday,ahuge portionoftheseareparentsusuallywiththeirchildrenintow.Whileshoppingcanbeafabulous familygettogether,insomecasesabreakfromthekidswhileshoppingcanlikewisebealovely experience.Establishingashoppingplaycentrebusinessinsideamallcanfillacoupleofdemands. Primarily,itgivesparentsnotonlyafantasticbutalsoasecuredspottodropofftheiryoungsters whileshopping.Thesecondisthatthebusinesscanbeturnedintoasuccessfulandprofitable venture,whichispreciselywhatyouneedtohearifgettingintothiskindofbusinessiswhatyouare lookingfor.Buildingayoungsters'

ShouldShoppingBeAFabulousFamily?Essay
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Whencomparingtwodifferentwaysofshoppingmostpeopledonoteventhinkaboutthe difference,theydobothandnotevenrealizeit.Intoday'ssocietypeopleshopwhileatwork,after workandontheweekends,whenevertimepermits.StopandthinkhowcanIgetmoretimeinthe dayforfamilyorjustmyself?Thebestwaytofigurethatoutwithalltherecourseswehaveistogo intoastoreandspendtimelookingthroughracksandwaitinginendlesslinestojustpurchase something.Icomparedgoingintoastoreversesonlineshopping;toseewhichonewillsaveyou timeandmoney.

Therearemanyreasonsforchoosingtogointoastoretopurchaseitemsneeded.Forinstance, havingsomeoneassistyouinfindingwhatyouneed,orshowmorecontent Forthedrawbackingforin–storeshoppingis;youdospendhourslookingfortherightproductorin thelinestryingtojustpurchaseit.Orlisteningtoallthepeoplearoundyouandalltheadditional noisesyouhearinstoresNottomentionstoreshavesethoursonwhenyoucanshopandwhenyou cannot,thisissomethingwhichcanchangewithasignonthedoor.

Onlineshoppinghasbeengrowingsincebusinessesputthefirstonlinestoreontheweb,nowyou canshopfromanywherearoundtheworldandhaveitshippedtoyoudirectly.Comparingthe productagainstotheronlinestorecompetitors;makingiteasiertofindthebestpriceontheweb Youcanresearchtheproductandmakesurethisiswhatyouneedbeforebuyingit.Theinternetisa twenty–fourhourshoppingcenter,youcanshopatwhatevertimeyouwantandwhereveryouhave timeforit,makingitmoreconvenienttouseonlineshoppingUsingitcancreatemoretimeforthe thingsyouwouldliketodo.Thenegativesideofonlineshoppingisyouhavetowaituntilthe productisshippedtoyou.Theshippingandhandlingchargeisincreasedformoreexpedited shipping.Thereareinstancesyoupaymoreinshippingthanyoudofortheactualproduct.Beside shippingchargestopurchase,thereareshippingchargeswhenyouneedtoreturntheproductback. Alsotherearethosecomputerproblemsthatcanappear;youdonotalwaysknowifyourpersonal bankinformationisbeing

Shopping:Onlinevs.StoreEssay
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PROJECTPROPOSALFORONLINESHOPIMPLEMENTATION BYASAMOAHJOSEPH

02615310

ALEXFOSO Introduction

TheInternetisanintegralpartofourlivesWithit,wecommunicate;gathernews,networkwith friendsandcolleagues,andshareinformationandresources.Today,weseemanybusinesses–large andsmall–usingwebsitesasaplatformtosellaproductorprovideaservice.However,wehave realizedthatthereislackofafree,user–friendlyinterfacethatindependentbusinessownerscanuse tooperatetheirbusinessesonline.

Wewantedtoprovidebusinessownerswithaneasy–to–useonlinestoreinterfacetoselltheir productsandservices.TheinterfacealsoallowsInternetuserstobuythoseproductsandservices. Themainpurposeof...showmorecontent...

Iftheproductorderhasnotyetbeenshippedyet,theownercaninputshippinginformationonthe followingpage.Inputtrack.Thispageallowstheownertoinputpackagetrackingdataforproducts ineachorderTheownercanselectfromthelistanunshippedproductorder,selectashipping method,andinputatrackingnumberandshipdate.

Notification–Thispageallowstheownertosendnotificationmailtoallthecustomers.

ThereiscertainlyroomtoexpandandenhancethefunctionalityoneachofthesepagesFor example,thequantitiessoldandremainingcanbeautomaticallyupdatedwhenacustomer'sproduct orderisprocessed.Thevieworderspagecanbeimplementedtoallowtheownertocorrespondwith eachcustomeraboutanorderif,forexample,thecustomer'ssubmittedaddresswasincorrectandthe orderneededtobecanceled.

Customer'sInterface

Inordertocreateasuccessfulonlineshoppingexperienceforthecustomer,weimplementedthe followingbasicfunctionality:Createanaccount(storeandupdateaccountinformation,billing, shippingandpaymentinformation),LoginandLogout,Browseproducts,Manageashoppingcart (add,remove,changequantity),andCheckouttheshoppingcart

Inallowingthecustomertocreateandcustomizeonlineaccountsandshoppingcarts,weaskhimor hertosharetheirpersonalinformationandbuildarelationshipwiththe

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OnlineShoppingWebsiteProject

Slide2

Capitalizationandreportingdocuments,suchasacompany'sfinancials,havecomealongwaywith theadvancementoftechnologyApple,Inchasbeencapitalizingonthisadvancement,startingin 1976.Afternearly30years,Applehavebecometheleaderinseveralindustries,andareknownfor theiriPhoneline,aswellastheiriPadandiPodlines,apps,andiTunes;andtheirnewestaddition ApplePayApple,Inchasrevenuethatrangesinthe$50billionrange KudlerFineFoods,knownforits'specialtyfooditems,hasalsoembracedtechnologyinseveral way,includingwaytomanagetheirfinancialinvestmentsandeverydaybusinessofKudler locations.Orderingandlocatingfooditems,thatarespecialtyitemssometimesrequestedby consumers,isdonebyusingawidearrayoftechnology,includinghowtogettheitemsdistributed withoutcostingtheconsumeraddedmoneyKudleralsousestheadvancementoftechnologyto enhancetheconsumershoppingexperience,byallowingthemtoplacefoodordersonline,andto helpwiththeoverallgrowthofthecompany,(UniversityofPhoenix,2013).

Slide3

SteveJobsandSteveWozniakarethefoundersofAppleComputersInc.Tostarttheirbusiness, JobssoldhisVolkswagenVanandWozniaksoldhisprogrammablecalculator,whichgavethem $1,350tobeginproductionoftheAppleIboards,"(TheStartofAppleComputer,Inc.,2015). ArthurRock,aventurecapitalist,andMikeMarkkulainvested$92,000andsecured

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AsIwalkintothestore,Ismellthescentoffineleatherisfloatingintheair.Ihearaclerkspeaking tomepolitely:"Welcome,pleaseletmeknowifyouwouldliketotakealookatanythingorifyou haveanyquestions"Hersmileispolitebutnotenthusiasticbecausesheprobablyknowsthatone outoftencustomerswalkingintothestorewouldactuallypurchaseaproduct.WhileIamchecking outawallet,Ifeelthesmoothleatherwithmyfingertipslikeitispartofmyownskin.OnceIcheck thepricetag,itislikeIjustswallowedasourlemonanditstuckinmythroatThatwasmyfirst shoppingexperienceataLouisVuittonStore.Hermes,Chanel,Gucci,LV,Prada,Armani,and RalphLauren,whenmostpeoplehearthosenames,theymayautomaticallyconnectthemwith luxury,expensive,rich,fancy,andexclusive.Themarketingonthoseluxurybrandsdidanexcellent jobimplantingtheirnamesandlogosintopeople'slives.Eventhoughtheworldisstillrecovering fromtheeconomiccrisisin2008,theglobalindustryforluxuryproductsisconstantlygrowingA reportfromArpizio(2014)onluxurygoodsshowsthatinyears2014,theoverallgloballuxury marketexceededonetrillion,showinghealthygrowthof7%overall.Definitionfromthebusiness dictionary(2015)explainsluxurygoodsasproductswhicharenotnecessarybutwhichtendtomake lifemorepleasantfortheconsumers.Luxurygoodsarenotordinarygoodslikewater,food,clothes andother

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Therewasonceatimeinmylifewhereeverythingwasperfect.Thereweresmiles,toys,goodtimes, friendshipsandplaygrounds.ThisperiodoftimewasmyearlychildhoodwhentheonlytimeI becamesickwaswhenIfellduringmyjoyousplaytimes.However,asIgrewolder,theworldand myenvironmentchanged.Ialwaystriedtokeephealthybymaintainingtherightdietandtaking vitaminsDespitethis,somethingterriblehappenedtomeonDecember12th,2015 December12th,2015wasjustanotherregulardayforme.Iwasworkingatmypart–timejobatthe grocerystore.Ididthesameroutinetasksasanyotherday:saidmyprayers,hadbreakfast, showeredandgotpreparedtogotoworkThatmorningwasabeautifulmorningThesunwas shiningbrightly,thebirdswerechirpingsweetlyandawarmChristmasspiritwasinmyhome.My parentswerejovialasonanyotherday,andtheybothencouragedmetohaveawonderfulday. Workbeganat8am.Itwas7:16amwhenIlefthometogotowork.Iwasenergeticandexcited. Iarrivedatworkat7:45amtobeginmyshift.ThesunwasextremelyhotandIbegantosweatasI unlockedtheoutdoortrolleysHowever,Ididnotletthisdeterme,asIwasinanenergeticmood andeagertospreadtheChristmasspirittoallthecustomerswhomIwouldencounter.At8amwhen thesupermarketdoorsopened,therewasahugerush.ThiswasexpectedastheChristmasperiod wasalwaysbusy.Igreetedthecustomerswarmlyandperformedmytask

MyExperienceAtTheGroceryStore
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DisadvantagesOfShopping

Shoppingisafavoriteactivityamongfemales,whetheratmallsoronline.Manywomenfeelan emotionalhighwhilevisitingaretailstoreandoftenuseshoppingasapersonalformoftherapy. Whileshoppingbringshappinesstomany,italsocreatesdangersbygeneratinganaddictionto consuming,givingafalsehopeofcompletion,anddrainingnumerousbankaccounts.Thereisan electrifyingthrillassociatedwithwalkingthroughamallandpurchasinganewpersonalitemor simplywindowshopping.AccordingtoDawson,Bloch,andRidgeway,storesareoftenvisitedfor personalenjoymentandnotalwayswithaparticulariteminmind(410).Thereasonsforshopping tripsmayoftenbetorelievestress,rewardoneselfforajobwell–done,ortomerelyenjoyadayoff Ifafemalehashadataxingdayatwork,shemayvisitoneofherfavoriteretailstorestotreat herselftoanewtop,pairofshoes,orabrand–newcoloroflipstick.Heremotionallevelswill changefromfrazzledtoopleasedinaninstant,assheentersthemallandbeginstoshop.Similar,to howachildmightspendhourswatchingtvtomakethemselveshappy,severalfemalesspendhours lookingathouseholdpiecestheyfancyandmultipleothermaterialitemsthatinterestthem Individualsdocertainactivitiesthatcausethemtofeelgoodaboutthemselves;andforsomethat's devotingtheirentiredaytothemallorsplurgingonanewsofa.Theexcitementlevelsthatcome withfindingabargainor

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Wewillusetheinternet,extranetsintranets,andSuiteCommerceplatformtoprovidea communicationandcomputingpowerthatsupportthestrategicuseofinformationsystemforour BraveonlineclothingstoreWewillalsohavespecializedcustomersdatabases,andinhouse internetandintranetdatabasestoprovideinformationtosupportdailybusinessoperationsand decisionmakingprocess.SuiteCommerceplatformofferedbyNetSuiteiswhatwewilluseto operateourbusinessHerearethereasons,accordingtotheirproductdescriptiononNetSuiteOne ofourgoalsistodesigntheinnovativeshoppingexperienceforourbrand.SuiteCommercecreatean innovativeshoppingexperienceby"providingcustomeracquisitionandretentionexperiencesby utilizingasinglesourceofitem,inventory,customerandorderdatatofeedyourcustomer–facing systems"thatcanbepresentedsophisticatedlyonsmartphones,tablets,laptopsanddesktops(Suite Commerce,2016)Tobeabletooffergreatcustomerexperience,SuiteCommerceallowusto actuallyknowourcustomers,buildloyalanddeeperrelationshipwithcustomerswhileproviding personalizedanddependableservicebybeingabletoseeallchannels,360degreeviewofevery customersalongwiththeabilitytocaptureandimproveallcustomerinteractioninsinglesystem (SuiteCommerce,2016).AnotheradvantageofusingSuiteCommerceiscapabilitytoefficientlyand rapidlyfulfillcustomerexpectancytopurchase,satisfyand ...Getmorecontent...

Anessaybasedonmyonlineshoppingexperienceonwhyindividualsarenotrational

Introduction

Theessaywillfrommyexampleshowthatindividualincludingmyselfarenotrationalwhen makingdecisions.Iwillbeusingadiverserangeoftheoriesfromthestandardeconomicmodelto explainhowthedecisionmadeduringtheseexperiencesshowedarationalbehaviourandhowit violatesthestandardeconomicmodel.BehaviouralEconomicsaccordingtoisthecombinationof psychologyandeconomicsthatinvestigateswhathappensinmarketsinwhichsomeoftheagents displayhumanlimitationsandcomplications.ThemajortheoriesthatIwillbediscussingforthe standardeconomicmodelwillbe(Smith,1976.Schiffman,2007.Lowensteinetal,1991)to understandtheeconomicmodelanditsassumptionsonindividualrationalityBehavioural economicstheoryhelpedexplainsmyobservationfrommyonlineshoppingexperienceand irrationalityofindividualswhenitinvolvesdecisionmaking.

Mainbody

Standardeconomictheoryassumesthatpeoplearerational,actbasedonfullinformationhavestable preferencesandalwaysmaximizeutility.ThemainaccomplishmentofSmithwastoputforwardas thecentralthemeofeconomicsthelogicalanalysisofthebehaviourofindividualagentspursuing theirself–interestunderconditionsofcompetition(Smith1976)Thestandardeconomicmodel assumesthatpeopleareperfectlyrational,maximisingdecisionmakerswhenfacedwithaproblem ...Getmorecontent...

ToAnalyzeFactorsAffectingOn–lineShoppingExperienceAStructuralEquationModeling (SEM)Approach

Submittedby:GROUP08

1S040–NoorMohammadAzad

2.N032–MudassarIqbal

3.S067–ShivShankar

4.N070–VijaySingh

5.N077–SukhdeepSingh

Introduction

e–CommerceinIndiaisonarapidascendContributingfactorsincludeincreaseininternet penetration,risingdisposableincomes,especiallyamongthemiddleclass,increasingconsumerbase inurbanareas,creditavailability,growingnumberofnuclearfamilies,workingwomen,easy accessibility&convenienceandapotentiallystrongruralconsumermarket.IndialedAsiaPacific nationininternetusergrowthat28.9percent.AsofDecember31,2015thecounty's...showmore content

Theonline–shoppingplayerscanthendevelopstrategies,toincreasealoyalcustomerbaseby focusingontheidentifiedfactors.

Objective

Theobjectiveoftheresearchistoidentifycriticalfactorswhichaffectonlineshoppingexperience themost.

Literaturereview

AccordingtoTauber(1972),experiencesareanimportantpartofconsumingandshopping. Shoppersarenotalwayssimplylookingtobuyproducts,butalsowanttogetpleasurefromthe shoppingactivityThisexperienceisaffectedbythecustomer'sshoppinggoals,whattheyexpect, andwhattheirmotivationsare(Demangeot&Broderick,2006).

Motivationforshoppingonlineisanimportantfactortoconsiderwhenanalysingtheshopping experience(Swatman&Chin,2004).HolbrookandHirschman(1982)establishedthatitishighly importanttocreatehedonicsignificancethroughgoodexperiencesinordertotoughenupthe relationshipswithconsumers.Customerexperienceinvolvesengagingseveralofthecustomer's aptitudestosatisfyandcreatevaluewhileheinteractswiththeorganisation,itsproductsandits othercustomersSimilarly,anonlineretailer'sroleistoestablishanappropriateenvironmenttohelp customersingainingapositiveexperiencewhileshoppingonline(Pentinaetal.,2011).When

peopleshoponline,theyarenotonlyconsumersbutalsousersofthecomputer(Demangeot& Broderick, ...Getmorecontent...

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