12 Benefits F&B English

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12 Benefits is the very latest Anti-Aging treatment for hair. Healthy hair is composed of 95% protein, 3% moisture and trace elements, and 2% natural lipids. Maintaining this balance is essential to preventing and repairing damage. Peroxide, ammonia, thioglycolate and other chemicals, chlorinated and salt water, UV exposure, flat-ironing, and blow-drying all can strip hair’s natural lipids, leaving hair brittle, weak and unmanageable. 12 Benefits composition of natural hair lipids and UV absorbers in an ultra pure base of steam-distilled water reverses the stress of salon chemicals, thermal styling and environmental aggressions. Misting 2-3 times daily on the mid-shaft to ends will dramatically reverse the “aged & damaged� look and feel of hair. Salon clients will notice their color will hold truer longer and highlights will be less fragile. Our formula applied after shampoo & conditioner instantly:

Seals hair color + Smoothes frizz + Repairs damage + Prevents split ends + Moisturizes dry hair + Strengthens fragile hair + Prevents flat iron damage + Prevents chlorine, wind & sun damage + Adds shine, softness and a silky finish + Protects hair from blow-drying + Improves detangling & manageability + Keeps hair youthful 12 Benefits Instant Healthy Hair Treatment should be recommended to all clients with hair color or clients regularly stressing their hair with daily blow-drying and flat ironing. W W W . 1 2 B E N E F I T S . C O M


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