48/130 — Jaime Luis Oberle
laNDScHADeN Idea — Landschaden focuses on developing tools which help to increase the sustainability of leisure-time and day-trip tourism in local recreation areas and in the Swiss alpine region. Another aim is to create opportunities for more professional marketing in order to promote the trend towards ecotourism. These objectives are tackled on both the provider and the consumer side. Context — The project contributes to reducing the negative effects of tourism on nature and culture and thus to acting in more sustainable ways on a long-term basis while at the same time making tourist offers more interesting and rewarding. Content — One of the first insights at the beginning of my project was how flexibly and subjectively the concept of sustainability is interpreted by the various actors. With this insight I decided to create a platform presenting providers’ and consumers’ views of this concept on a more objective level. By using a matrix containing relevant criteria, providers can measure and compare their own perceptions and views. At the same time, the platform allows consumers to put these views about the sustainability of an offer into perspective and, consequently, initiate dialogue. Both the enormous amount of work involved in developing such a platform and my intention to include both target groups by offering them the same product forced me to limit my project in order to achieve realis-
tic results within the given temporal framework. As a consequence, I focused on testing the concept with tourist experts at two workshops in Bern and in the canton of Valais. There, I used a playful yet educative approach in order to further familiarize consumers with the concept of sustainability and support them in making educated and careful choices.
Coach Max Spielmann Team & Credits Fabian Zaehner, Niculin Barandun, Peter Blickenstorfer, Andrea Ebener, Tobias Stierli, Sam Loosli, Denis Baudinot, Fabio Duó, Sarah Wiesendanger, Dominik Siegrist, and Beat Ruppen with his team.
Product — The eMbassador Platform is an ideal instrument to clarify the concept of sustainability in tourism and create a common understanding of it. Upstream — While taking place on a regional scale, the project has a global intention: to initiate the transfer of ideas and intentions on the local level, always keeping the focus of the project. Thus, by developing concepts on a local scale, the project intends to establish the protection of cultural and ecological resources as a concern shared by the whole of society.
Contact landschaden.ch jaime.oberle@hyperwerk.ch