creaƟon of material metaphor/meaning
unconscious
expression material self; you are what and how you consume
narcissism
illusion; spectacle
consumpƟon and commodity feƟshism addicƟon
unfulĮlled desire
Flow Diagram: Path to Narcissistic Masochism
adverƟsement
lack of consumpƟon and loss of meaning threatened false self; narcissisƟc self
depression frustraƟon denial of material expression
conscious
masochisƟc pleasure pleasure of denial/frustraƟon narcissist in “control”
true self freedom from false consumer self
4
narcissisƟc masochist