THE IMPORTANCE OF PROCESS IN ACHIEVING COMPANY GROWTH
Goals to achieving real growth and profitability BY DAVID DOMBROWSKI
U
nderstanding the steps to improvement and more profitability, is a critical part of the process for any business owner. In a recent article, we discussed the importance of defining core values and the guiding principles of your company. Then, we tackled the issue of how to set yourself apart to become the contractor of choice by providing services that exceed customer expectations. Now, let’s identify the pathway to move toward these goals and ideals.
12
Learning to be better, is a much better goal even if it first implies a failure of some sort. OUTLINING GOALS FOR YOUR HVAC BUSINESS Visualizing the end goal is important, especially as part of an overall goal setting strategy. But when building a strong foundation, it’s important to focus on the
HVACR BUSINESS MARCH 2022
journey so you don’t miss important steps along the way. At various milestones, you should have a new objective. Because for the more ambitious goals, the way to get there is achieved through a series of steps. As an example, you might commit to increasing revenue from $2 million to $3
million on your path to $20 million. Or maybe you have the long-term, goal of retiring in ten years. Then set your sight on the Contractor of the Year award which will lead to more customers and ensure a path to early retirement. It’s also alright to set up these small benchmark goals while still choosing to make a commitment to long term ones, like growing your business to $20,000,000. So, define the goals, long term, short term, and milestone benchmarks. Then, finally the last thing, is to
www.hvacrbusiness.com
