NextD FUTURES / ReReThinking Design
DESIGN Understanding futures that have already arrived! Design Thinking Conference Swinburne University / School of Design November 2009
GK VanPatter
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CO-FOUNDER NextDesign Leadership Institute, New York Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.
Structure Orientation
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NextD creates lenses to understand design in the 21st century.
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NextD is a SenseMaking / ChangeMaking initiative NOT a design promotion initiative. In 2002, we described the traditional design approach to leadership as a burning platform.
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NextD Journal ReReThinking Design
New website launching soon!
www.nextd.org
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Focus of NextD Journal
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[ Reality Check ] 2002-2009
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Design (in the real world)
is changing!!! NextD
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How big is the change? NextD
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BIG! NextD
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HUGE NextD
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What Designers Face is Changing What skills & tools are needed to do this work?
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When Design Begins is Changing
What skills & tools are needed to do this work?
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How Designers Work is Changing
What skills & tools are needed to do this work?
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What does this mean? NextD
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BIG Question!
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How might we equip designers with the skills to lead design in the 21st century? NextD
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NextD Complexity Scale 2009
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NextD Complexity Scale 2009
Stakeholders & Team Shift
FEW STAKEHOLDERS
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MANY STAKEHOLDERS
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NextD Complexity Scale 2009
Process Start & End Shift
Jumps off from briefs (The “Brief” Business)
Jumps off from product and service frame
Jumps off from fuzzy situation
Jumps off from fuzzy situation
PARTIAL PROCESS
COMPLETE PROCESS
(downstream)
(upstream)
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NextD Complexity Scale 2009
Challenge Scale Shift
• Communication Challenges
SMALL SCALE
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• Product Challenges • Service Challenges • Experience Challenges
• Systems Challenges • Organization Challenges • Industry Challenges
• Country Challenges • Society Challenges • Planet Challenges
LARGE SCALE
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NextD Complexity Scale 2009
Challenge Complexity Shift
Small Messes
LOW COMPLEXITY
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Products and Services Messes
Organizational Messes
Societal Messes
HIGH COMPLEXITY
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NextD Complexity Scale 2009
Challenge Fuzziness Shift
The “Brief” Business
DEFINED CHALLENGES
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Product and Service Framing
Organizational Problem / Opportunity Framing
Societal Problem / Opportunity Framing
UNDEFINED CHALLENGES
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NextD Complexity Scale 2009
Activity & Toolbox Shift
SMALL SENSEMAKING
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LARGE SENSEMAKING
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NextD Complexity Scale 2009
Language Types Shift
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NextD Complexity Scale 2009
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NextD Complexity Scale 2009
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NextD Complexity Scale 2009
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NextD Complexity Scale 2009
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NextD Complexity Scale 2009
Crossovers
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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.
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Who will lead design in the 21st century? NextD
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Get Ready! NextD
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NextD Design is Changing! Are YOU?
Join NextD on facebook.
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Contact
GK VanPatter gvanpatter@nextd.org
Elizabeth Pastor epastor@nextd.org
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[ end ]
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