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Series: Innovation Secrets Revealed

SenseMaking for ChangeMaking Elizabeth Pastor IESE Graduate Business School New York City, February 2012

REAL THINK TOOLS for the REAL WORK WORLD InsightLab | StrategyLab | UnderstandingLab

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Humantific is a new breed of SenseMaking-based Transformation Consultancy. 6 West 18th Street, 9th Floor | New York, NY 10011 | www.humantific.com InsightLab | StrategyLab | UnderstandingLab

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Making the strange familiar. Making the familiar strange. William J.J. Gordon Synectics: The Development of Creative Capacity 1961

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Challenges are changing! Work is changing!

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Work is Changing: Complexity Rises

What skills & tools are needed to do this work?

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Work is Changing: Time Frames are Compressed

What skills & tools are needed to do this work?

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Challenges are Changing : Thinking Integration

Today Yesterday

What skills & tools are needed to do this work?

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Challenges are Changing / Architecture of How

What skills & tools are needed to do this work?

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Design (Thinking) is changing!

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Making the strange familiar. Making the familiar strange. William J.J. Gordon Synectics: The Development of Creative Capacity 1961

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Sense Making

Strange Making

Making the strange familiar.

Making the familiar strange.

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Two different mental operations…

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Sense Making

Strange Making

Making the strange familiar.

Making the familiar strange.

Understanding complexity

Differencing

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Every Every Every innovation change design project project project contains contains contains both. both. both.

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How SenseMaking is changing...

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To keep it simple: As problems grow more complex, the proportions shift. More SenseMaking is needed. InsightLab | StrategyLab | UnderstandingLab

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SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab

LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.


SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab

LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.


SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab

LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.


SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab

LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.


Where we can apply SenseMaking…

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Contents Introduction What is Integrative Thinking? What is Integrative Thinking Enabling? Design Thinking Made Visible Project Research Results What the Research Shows Integrative Thinking: In History Participating in Research Further Information

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4 12 15 30 36 119 130 137 140

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SenseMaking & ChangeMaking in Action InsightLab | StrategyLab | UnderstandingLab

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Humantific SenseWHEN Lens

We ask…

WHEN is the picture you want to create?

Yesterday

Today Today

Requires Data & Facts

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Tomorrow

Requires Framing & Imagination

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Humantific Projects: Scale Scale

Measure of America Societies

Markets for Good Healthcare Network Technology Financial Services

Organizations

Telecom Company Financial Services

Products / Services

Small / Misc.

Yesterday

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Today Today

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Tomorrow

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r

PROJECT 1

How might we get a cross-functional team to co-create a new strategy that positions them as the leader in the telecom space? TELECOMMUNICATIONS COMPANY InsightLab | StrategyLab | UnderstandingLab

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We work the PEOPLE dimension of innovation.

[ It s a tough job, but somebody has to do it! ]

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We focus on team-based Innovation dynamics.

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Disciplines

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How might we maximize the brainpower in our organization?

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How might we become more innovative?

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Where We Work

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Scaling Innovation Skill

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Old Model:

Special Group called Creatives New Model:

Everyone has the capacity to be creative! InsightLab | StrategyLab | UnderstandingLab

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Old Model:

Judgment as highest form of value New Model

Judgment and Ideation are equally valued InsightLab | StrategyLab | UnderstandingLab

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Widening the Circle of Inclusion

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SenseMaking as Fuel for ChangeMaking SenseMaking

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ChangeMaking

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SenseMaking 5-Dimensional Model

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Changemaking Innovation Model

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Changemaking Innovation Model: 3 Views

VIEW 3

Continuous Innovation

Profile

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Changemaking Innovation Framework: A Suite of Innovation Tools

MACRO

MICRO

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SenseMaking as Fuel for ChangeMaking

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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PROJECT 2

How might we get an internal group inside a bank to look beyond the day to day and envision the future? FINANCIAL SERVICES COMPANY [ WELLS FARGO ] InsightLab | StrategyLab | UnderstandingLab

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PROJECT 3

How might we reskill an internal consultant group in next design thinking ? HEALTHCARE NETWORK ASSOCIATION [ VHA HOSPITAL NETWORK ] InsightLab | StrategyLab | UnderstandingLab

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PROJECT 4

How might we create a future vision of the company and the bridge from today to that vision? FINANCIAL TECHONOLOGY COMPANY [ LIQUIDNET ] InsightLab | StrategyLab | UnderstandingLab

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Before Change Happens:

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New Seeing Happens New Understanding Happens New Thinking Happens

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REAL THINK TOOLS for the REAL WORK WORLD

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Elizabeth Pastor CoFounder Humantific New York City epastor@humantific.com

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SenseMaking for ChangeMaking  

Humantific CoFounder Elizabeth Pastor presented SenseMaking for ChangeMaking at IESE Graduate Business School in February 2012. Inside the p...

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