Professional Skills:
MA interior and spatial design in University of the Arts London. (Research focus on creating a design strategy to enhance the customer shopping experience within the retail design of high-end fashion brands.) BA Fashion design (relative fashion visual merchandiser/ High-end full dress design) This position is a better practical application of my academic research.
Two years of retail work experience have made me useful in business data analysis and planning capabilities, which is a better way the display the design services. ( Marketing and women’s sales department of one of the top 100 companies in China. Promoting commercial design/ Oversee the brand's display image in the department store space.
Manager:
Five years of experience in scene and high-end event design has enabled me to have a deeper ability in display design and the know-how to find designs that meet market needs. Communicating with customers about the Space art Design scheme, Organizing the team for project promotion, Coordinating the final project site construction.( involved in drawing for the stage scene; Star wedding space design; Event site execution and exhibition marketing. A spatial floral installation and fashion party.
How to think about visual marketing from the perspective of space ?
• The psychology of visual merchandising is capitalizing on what interests shoppers.
• Ordinary does not attract people to buy. Use psychology to think about your visual merchandising from the perspective of your client.
• People might visit your store to enjoy a mood-changing experience, something that will make them feel good.
• Your visual merchandising can benefit from this need, beginning with your storefront.（ interactive/ Immersive space）
• The psychology of visual marketing has at its core the idiosyncrasies of your target market. deeply research to discover the type of people who make up your target market.
• Who frequents your store: The more accurately you evaluate your clientele, the more success you’ll have at attracting them to buy.
• An important element of visual merchandising psychology involves your customers’ imagination.
• People may be more likely to purchase if you make it easy for them to see themselves using the product. （scene display）
• The colour distribution of the displays, walls and floor creates a three-dimensional immersive space.
Brand:
Location: Boon the Shop Cheongdam South Korea
The macro trends is design emotions and designing emotions is combine with technology and using in the easing it in a more responsible and emotional way。
• Transparent materials and large color blocks add layers of space.
• Guiding customer movement
The clash of colours will also make the retail space more visually appealing，so color is obviously important. It should really kind of support the brand identity rather than detract from it.
• Looking for places there are more unique and kind of places that gives they’re visually exciting that create memories for us.
• Narrative space is one of the key tools of commercial marketing. In my opinion, the final purpose of window display is to attract customers into the store rather than simply display goods.
How neon strip lighting is used to really spotlight specific installation in stores, it creates a really nice focal point. Diffused lighting the visual effect is really strong or using different colors as well for a more kind of nighttime fun aesthetic.
Lord Street Liverpool One.
The important element as the first visual cue that affects a consumer’s decision to enter or not enter the retail store.
Improvement plan:
• Add attractive colour or display elements from a distance.
• Choose uniform display elements around brands, categories or seasons.
• Has a clear brand image color.
• Seasonal thematic displays.
Entrance - First Floor JOHN LEWIS & PARTNERS / Brent CrossPhysical site VICTORIA’S SECRET H&M FASHION
• Exaggerate the colour and pattern of the China area elements designed to make the installation design of the display area.
• The texture of the tableware fabric is used as part of the background.
• Attract consumers to the porcelain area through thematic elements and installations.
Beautiful Louis Vuitton new men’s pop-up in Tokyo at Miyashita Park
JOHN LEWIS & PARTNERS / Brent CrossPhysical site
Diagram People Sur real Theme Show (scented / visual ) Seeing the glow (the attraction of the fluorescent sea) Glass Ball Play Branded Dream Video Glass Ball Play Branded Dream Video
• When customers get off the lift, this mannequin area is the first position in the line of sight and the best place for display.
Store Discovery Improvement plan: • The use of materials, colours and display lighting increases the lavers and structure of the mannequin display and helps to attract customers' vision.
The Sound of the Far Deep Sea (in between) The effect of the spray (vision, touch) Touch the ocean ball Light Attraction Water /Sound) -Laser projection of branded garments ballet gown Brand Series Clothing Exhibition
Customer’s Sight
Available at: https://www.marinebio.org/oceans/deep-sea/
What Depth 500 m We can see blue whales and emperor penguins.
ocean depths Depth 700 m We can see eels Depth 900m This depth can find a terrible creature; it is a squid. Depth 1400m This depth can see a shark
Over 60% of our planet is covered by water more than a mile deep. The oceans are divided into two broad realms; the pelagic and the benthic. Pelagic refers to the open water in which swimming and floating organisms live. Organisms living there are called the pelagos. From the shallowest to the deepest, biologists divide the pelagic into the epipelagic (less than 200 meters, where there can be photosynthesis), the mesopelagic (200 – 1,000 meters, the “twilight” zone with faint sunlight but no photosynthesis), the bathypelagic (1,000 – 4,000 meters), the abyssopelagic (4,000 – 6,000 meters) and the deepest, the hadopelagic (the deep trenches below 6,000 meters to about 11,000 m or 36,000 feet deep). The last three zones have no sunlight at all.
Depth 8178m This depth is the deepest known habitat for fish
? Depth 3000m It's dark and cold, and the water pressure is enormous. The depth of the sperm whale
Depth 10660 m At this depth, we can see a very magical single-celled creature, a single-celled discovery of single-celled organisms.
Salvatore Ferragamo FW22 collection presentation implemented in the famous Palazzo Reale in Milano during the Milan Fashion WeekClever use of obstacles
• Design circular merchandise displays around columns to increase the three-dimensional view of the merchandise.
• The display area at the entrance combines indoor displays with outdoor window showcase.
• Attracting customers into the shop, the corresponding products around the display are easily found by customers.
H&M HOME Concept Store, Regent Street
• It's a good way to engage with the consumer and be innovative.
• And an interesting experience that enters the sensory space a lot more.
The Greekaba capsule recalls islandhopping through the Cyclades in the warm Aegean seas. Loubi’s on the new summer collection inspired by Christian’s insatiable love of travel.
Selfridge London : pop -up last month
meditative soothing spaces
• Outdoor: as part of a window display, attracting customers into the shop with a large uniform colour palette.
• Indoors: unified by colour and theme, with a unique seasonal theme for each month. At the same time, the waiter wore the same color dress to add the atmosphere.
JACQUEMUS 24/24
The brand’s creative director Simon Porte Jacquemus created an immersive visual installation reminiscent of swimming pool changing rooms and inspired by the films of French director Jacques
• From a distance, customers are attracted to follow to the food area.
• Some data shows that yellow is one of the most visually appealing colours in visual merchandising. The simple white and yellow layout is clear and layered.
The marketing strategy of new high end fashion brands considers the whole consumer experience. Immersive experience marketing is significant for attracting customers and increasing brand exhibitions for the high end and biotic elements of Iris van Herpen.
Located in the Chinese coastal city of Dalian, this project is inspired by the immersive experience space of the unique local fluorescent sea waves and is cleverly combined with the environmental design concept of the sensory ocean. The profound experience of the sea strongly evokes memory and an emotional response in the local visitors, creating a much richer experience, rather than just a visual perception.
*Iris van Herpen starts her label
* Lady Gaga wears Iris van Herpen for the first time.
* the Accessory Award and the Dutch Design Awards, RADO.
* 3D printing garments
* Björk album cover
* becomes guest-member of the Parisian 'Chambre Syndicale de la Haute Couture'.
* SPLASH Project SHOWstudio
*starring artist Grimes and shows her first RTW collection 'Embossed Sounds'.
*collaborates with experientalist Carlos van Camp for her 'Voltage' Couture show in Paris,
This part of the research will be used in the video material and exhibition design of the indoor brand story exhibition hall.
* The Groninger Museum publishes the first book.
* Solo Exhibition ,The Groninger Museum presents the first large-scale solo exhibition
Carice van Houten in ‘Transmotion’ Short Film & A number of stars wore designer gowns to the ceremony
Designs dresses for stars like Bjork and Jordan Roth Collaborates with artist David Altmejd and photographer Tim Walker, creating a hallucinatory cosmos &creates all the costumes for the singers and dancers of the opera 'Pelléas et Mélisande' Receives the Johannes Vermeer Award, Dutch state prize of the arts & Collaborates with Between Music for her 'Aeriform' Couture show in Paris, celebrating the first 10 years.
*Iris van Herpen wins the ANDAM Fashion Award in Paris.
*Gwendoline Christie
*'Biopiracy' Couture show in Paris,
* Designs all costumes for choreographer Benjamin Millepied's 'Neverwhere' for the New York City Ballet.
* The fusion between craft and technology during her 'Quaquaversal' runway show in Paris.
* Solo exhibition expands
Metropolitan Museum NY shows , including the 'Bird' dress, the 'Skeleton' dress, the 'Moon' dress and the 'Crystallization' top..
What is the relationship between marine phenomena and selected geographical locations in the project?
Conclusion: on beaches around the world, the number of beaches that can occur is minimal, which is also a beach feature. Exploring this biological phenomenon can increase the memory of locals and resonate with visitors.
What's Behind Glowing Waves?
Bioluminescence occurs through a chemical reaction that produces light energy within an organism's body. For a reaction to occur, A species must contain luciferin, a molecule that, when it reacts with oxygen,
The lustration : Influence people's sensory experience by creating a space atmosphere.
Sea surface: experience/exploration
Under the sea: lost/ restless/ boundless
Under the sea: Rebirth / Source of Life/ Light of Life
Topic:’ROOTS OF REBIRTH’
Under the sea: Rebirth / Source of Life/ Light of Life
Fashion brand theme relative
Scene: Avatar" in the Ocean
located in fashion show space
Scene: Fascinating underwater world
Interactive show area+
Scene:’ROOTS OF REBIRTH’
Fashion show stage design
fashion show space dynamic effects
Lighting technology fashion exhibition: We are immersed in a blue sea of fluorescence. We are reflecting the beauty and complexity of the ocean. When the human hand and foot touch the place will emit blue fluorescence, enhance the interaction between man and space. Let people's curiosity enter space exploration.
Who am I? Where am I? Where am I going？The audience's feelings change and confuse to reflect the subtle boundaries between reality and illusion? Use the deep-sea marine life mixed sound with visual effects to render the atmosphere.
The sea is the source of life and the carrier of marine life. It gives infinite vitality to undersea creatures. Reborn in the vast ocean, silently and forever chat in our senses. His winding ‘fabric of life,’ the marveling world of undergrowth tapestry.
Show opening theme dance
To achieve this, we can appeal to all five human senses:
What kind of experience do different ocean depths bring ?
• Sight: This is the first sense the customer uses. A golden rule to remember is “what can’t be seen won’t be bought”. So display products creatively: group them together by colour, or tell a story, like one based on the year’s seasons,
• Sound: Choose music or sounds that stimulate sales, but always make sure these are in line with the brand’s philosophy.
• Smell: Certain scents can stimulate customers’ memories, subconsciously leading them to make a purchase.
Available at: https://www.marinebio.org/oceans/deep-sea/
• Touch: Customers should be able to touch and try products so they can get an idea of the characteristics of what they are buying.
Over 60% of our planet is covered by water more than a mile deep. The oceans are divided into two broad realms; the pelagic and the benthic. Pelagic refers to the open water in which swimming and floating organisms live. Organisms living there are called the pelagos. From the shallowest to the deepest, biologists divide the pelagic into the epipelagic (less than 200 meters, where there can be photosynthesis), the mesopelagic (200 – 1,000 meters, the “twilight” zone with faint sunlight but no photosynthesis), the bathypelagic (1,000 – 4,000 meters), the abyssopelagic (4,000 – 6,000 meters) and the deepest, the hadopelagic (the deep trenches below 6,000 meters to about 11,000 m or 36,000 feet deep). The last three zones have no sunlight at all.
Conclusion : Studying the Haitian depth and biological change can expand the atmosphere design of the immersive marine space .Including : sound effects , the tone of lights , and the use of ocean elements .
• Taste: Many businesses selling food and drink offer tastings to seduce customers.
•
Depth 214 meters deep,Freediving is diving without any oxygen.
Depth 500 m We can see blue whales and emperor penguins.
Depth 700 m We can see eels Depth 900m This depth can find a terrible creature; it is a squid.
Depth 1400m This depth can see a shark
Depth 3000m It's dark and cold, and the water pressure is enormous. The depth of the sperm whale
Depth 8178m This depth is the deepest known habitat for fish
Depth 10660 m At this depth, we can see a very magical single-celled creature, a single-celled discovery of single-celled organisms.
• The lamp bands surround them to express the spatial structure
• The exhibition area creating more interaction between visitors and displays in a limited space.
• Visitors can sit on the steps and watch the immersive multimedia show or walk around the exhibits and observe them.
• The primary use of spotlights in this scene is to highlight the displays. Each staircase is decorated with light strips, which allow the design structure of the stand to be clearly expressed in the dark space.
Creating meditative soothing spaces
A less is more aesthetic and reinforcing a sense of calm, vitality. It’s really key for retailers to create a wellness feeling in their store environment. Help the customer de-stress, unwind, reenergize.
• Render a meditative atmosphere. Laser projection performances combine the brand's dress with technology to increase the visitor experience and interest.
• In the dark atmosphere, the chasing light increases the visitors' concentration on the exhibits.
• Concept of circle in immersive space a circle is really just a conceptual figure. It can also be said that it is a kind of circulation of life, which contains all things in the universe and goes round and round."circle" is not only a material, but also a kind of aesthetic idea.
Immersive economy —sensorial experience
Its a good way to engage with your consumer and they are very innovative And playful as demanding for experience that enter the sensory space a lot more
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• Meditation pool (lighting rendering)
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The blue translucent space decoration is like an inverted ocean. This part of the exhibition is in a hall with natural light, which uses a physical method to create a three-dimensional immersive space, creating a sea world suspended in the air for visitors. It is entirely different from the design method of the dark space of the projection ring screen . In this part, the dreamy sense of the space is strengthened, and the contrast in the visual space is formed.
My project is the experience center design of 3D full dress fashion brands, and my space is more focused on promoting brand concepts. Combine fashion static exhibition with sales space. This also includes the interactive experience of customers wearing products in the space. The whole space combines the 3D brand concept with the theme design of the ocean. It includes a lot of functional experience design. Such as product area and fitting room.
Space & ceiling decoration: Transparent Acrylic
Functional furniture: Glass & amp; Metal
Walls: diatom mud & amp; colored and transparent concrete
When people are tired, they can sit by the window and drink coffee to enjoy the seaside scenery and watch the clothing exhibition.
Spot lighting is projected on the exhibits, which are seen as a selling area and a small branding area from the interior and a window display from the exterior.
• Floor-to-ceiling glass allows customers relaxing in the shop to enjoy the view of the beach
• A large glass window facing the sea attracts people passing by on the street into the shop.