VM Design Strategy

Wildflower Blooms in Summer

Inspiration

Summer Collection

Clarke & Clarke

PERFECTLY ENCAPSULATING THE ECCENTRICITY AT THE HEART OF CONTEMPORARY BRITISH DESIGN

With one of the most eclectic portfolios in Sanderson Design Group, Clarke & Clarke responds to the need for versatile, highquality designs. Always with a finger on the pulse of recent trends, the brand makes nods from the sleeky modern to the decadently glamorous

Clarke & Clarke presents Exotica 2, a sumptuous collection of fabrics and wallcoverings. Moving on from the first, highly popular Exotica fabric collection, Exotica 2 makes a new statement in rich velvets, tropical digital prints and textural jacquards. Hand-painted designs draw out a rich palette of tones and shades on a mixture of fabrics. This is a feature collection that has a distinctly tropical feel, with a melody of darker tones, and moody highlights complemented by deeply luxurious texture that best reflects the season.

Wildflower Blooms in Summer

New product range inspiration

Inspired by wildflower blooms, the new Floral Flourish collection is the perfect portfolio of painterly florals to brighten up any space! Featuring a modern twist and a vibrant colour palette, this beautiful range includes six designs digitally printed on velvet, cotton and linen look cloth.

The keyword Stylish, light, hand-painted, trendy, versatile, high quality

The product Fabric Wallpaper Homeware

Consider Actions

LOCATION

• The high visitor flow and mobility of people make it easy to promote new brand products in an airport.

• Easy to carry product selection, suitable size and easy to order later

• Consider that people enter and exit from the lifts on both sides, so determine the orientation of the main aisle for visitors.

CONPICOUS

• This is not only a place to sale area, but also a fun and stylish display area.

• Exaggerated themed floral elements : increase the themed style and colour area, drawing people into the space from a distance.

• Applying a digital floral theme to the interactive experience experience can increase people's interest while increasing the amount of time people spend in the promotional area. The experience increases people's impression of the new product design concept.

Axonometric Rise

Change the Spatial Form

Increase the floor area, which can be according to the flow of people and the number of products to change. The interactive unit hanging above the head can also be used as a digital screen to display brand information. Guiding the consumer in matching styles.

Decline

When the installation rising, it can be used as a mock tea table, a digital simulation of the fabric covering the table top, where one can sit and experience the different patterns of the brand.

Elevation A

Combining virtual and real

• The final layer is a led 3D stereoscopic multimedia backdrop. Rendering of a summer garden scene.

• The front layer is a fence window shape that renders the indoor dining space in the height of summer. It gives the scene a better sense of layering.

Elevation B

Celling installation

• Watercolour painning flower painting is a design method from brand research. So in the design of the ceiling installation, these floral blooms are the main feature of this brand-new summer collection, highlighting the theme in an infinitely enlarged form. Combined with the lighting and the printed translucent plexiglass. This approach better draws people into the promotion space from a distance.

• The eye-catching neon logo gives the brand a more fashionable visual

Digital Interactive Installations

• Digital interactive installation: can be used as a mock tea table with a digital image projection of a mock fabric covering the table top, where people can sit down and experience the different patterns of the brand. Immersing people in a unique world, like flowers blooming in a garden on a tabletop. Adding to the fun of promoting new products and allowing people to develop a taste for different patterns of wallpaper, fabrics and home in the process.

• Meanwhile, the idea highlighting the brand's theme.Guiding the consumer in matching styles.

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