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A day in the life of…
Iván Arredondo, Regional Industry Manager Food, Panama Six years ago, Iván Arredondo (35) joined the marketing department at the Support Center in Panama, quickly standing out as one of its most talented members. It all started with pots and pans. Iván Arredondo launched his professional career with an apprenticeship at Imusa, the leading cookware manufacturer in Colombia. Spending his life at the stove was not what the exuberant Colombian was dreaming of, however. After majoring in electronic engineering and business at the Universidad Pontificia Bolivariana in Medellín, Colombia, he worked for various companies in sev eral key positions such as maintenance, sales support and marketing. During this time he gained valuable expertise and experience in the field of process automation. In 2008, Iván Arredondo joined the Endress+Hauser Latin American Support Center (LASC) in Panama City, where he held the position of Business Development Manager for the food
and beverage industry until 2014. He subsequently became Regional Industry Manager for the food and beverage industry in Latin America at the beginning of this year. “Iván is an example of perseverance and motivation for our entire team,” acknowledges LASC General Manager Eduardo Sequera. Trends and feedbacks In his new position, Iván Arredondo is responsible for the development of this important industry. He implements product and industry strategies and identifies longterm market trends to provide feedback to the production centers and international industry networks. He also develops local marketing activities such as new products, services and solutions. “With his contagious energy, he helps us to understand what being
part or the Endress+Hauser family really means”, his co-worker Osmel Reyes says. His daily routine involves technical presentations, training, developing tailor-made customer applications (mostly together with the customer) and doc umentation – at least when he is not on a business trip: Iván Arredondo travels for around 25 weeks of the year, visiting customers and partners in 24 countries in the Caribbean Islands and Central and South America. That’s why he tries to enjoy most of his free time with his family. “I am in love with my dreams. I am married to success and have an affair with life,” he says. He then speeds off with Valentina, his brightly-polished 950cc chopper-style motorbike.
6:30 a.m. Arrival He veriA typical fies the day’s scheduled working day activities and reads the latest news. Here4. he conDas Tagebuch vomindustry Mittwoch, Juni 2014 centrates on international developments, major invest ment announcements and important events that could impact his strategies.
5:00 a.m. Rise and Shine Iván Arredondo begins his daily routine by pre paring a cup of Colombian hot chocolate, after which he wakes up his two children, or at least tries to. The youngest is a real challenge in this respect!
7:20 a.m. Prioritizing After checking Salesforce.com, he plans his day. That could include developing marketing campaigns, finding answers to technical questions, marketing activities and prioritizing contacts with customers.
10:00 a.m. Networking Iván Arredondo has printed out his market report for sharing with colleagues. This is one of the most important activities for the LASC office: sharing information with the team while continuously looking for ways to improve the operation.
