the power of dreams ‘Impossible’ is a meaningless word. It means whatever you want it to mean. Some people let impossible stand in their way – they see obstacles, challenges and reasons to turn back. Others see a monster they’d like to one day slay. Only that day is always tomorrow, and never today. Then there are the people who like what they see. They stare that monster straight in the eye. They overcome that obstacle, take on that challenge and trample impossible into the ground. People like this are few and far between, but it’s this handful of innovators who have the power to shape our world. They’re musicians, artists, social entrepreneurs – pioneering individuals who are cultivating culture from the grassroots up, enhancing their communities and the world beyond with good design, a social conscience and an ability to have fun. These are our Cultural Engineers – inspirational individuals who don’t just dream, they do. Honda’s CR-Z, the world’s first sporty hybrid coupé, is proof of what can happen when we all believe in dreams. What follows is a tribute to those people who, by sharing in that conviction, make impossible things happen every day. Welcome to The Dream Factory – a place where impossible stories can be told.
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