Starbucks disposable coffee cup charge trial I 2018 Impact report I Hubbub

TRENDS OVER THE TRIAL PERIOD Use of reusables before and during the trial, and previous year. The graph shows usage of reusable cups before and during the trial period at the test stores, the control stores and the British company-owned market as a whole and covering the same period in the previous year. The trial ran from fiscal week 22-34.

Test stores

Control group

Market

Test stores FY17

Control group FY17

Market FY17

7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 15

Results

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Starbucks disposable coffee cup charge trial I 2018 Impact report I Hubbub

Published on Jul 9, 2018

HUBBUB

In 2018 Starbucks launched a trial of a 5p charge on disposable coffee cups across 35 stores in London. After an encouraging increase in reusable cup use during the initial trial, Starbucks will be launching the 5p charge in all stores across Britain from 26th July 2018. Hubbub has been working with Starbucks on the trial to evaluate the impact of the charge on customer behaviour and this report shows our findings. The percentage of customers bringing in their own cup increased from 2.2% before the trial to 5.8% during the trial. The greatest increase was seen in the mornings, with almost one in 12 people (8%) using a reusable cup. The proceeds from the charge will come to Hubbub and will be used to fund a range of innovative campaigns to reduce plastic pollution across the UK. You can read more about Hubbub's work here: www.hubbub.org.uk.

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